Slimming brand portfolio likely to starve your company

Tuesday, 27 January 2015

The world’s largest consumer products companies such as Unilever and Procter & Gamble have recently announced shedding up to hundreds of brands, keeping only the strongest alive to make more profit. But when it comes to brand portfolio, is less really more? While most companies are convinced these big clean-ups result into increased firm value, new research by Dr Yvonne van Everdingen and Professor Gerrit van Bruggen and PhD candidate Baris Depecik of Rotterdam School of Management, Erasmus University (RSM) reveals that in almost all cases the opposite is true.

Erasmus University launches Center for Histories of the Future

Thursday, 22 January 2015

During the International Film Festival Rotterdam on Tuesday 27 January 2015, Erasmus University Rotterdam will launch the Center for Histories of the Future (CHIFT).  This new center researches science fiction and focuses on current technological and societal changes to imagine the future. CHIFT is an initiative of media scholar dr. Etienne Augé of the Erasmus School of History, Culture and Communication.

Erasmus University at IFFR 2015

Friday, 16 January 2015

Several scientists of Erasmus University Rotterdam will perform at the International Film Festival Rotterdam (IFFR), which starts on Wednesday 21 January 2015. Erasmus University has been a partner of this international festival since 2013. The university will host a special programme during the festival.