Now it is no longer about the end of life, but about giving a meaningful start to many young lives.
Annemieke Rijke
Self-employed entrepreneur
What should happen to my money when I die? It's a question that not everyone thinks about. It's confrontational and perhaps uncomfortable. But what if the answer to that question leads to something beautiful? For Annemieke Rijke, that question is no longer about the end of life, but about giving young lives a meaningful start.
DA Drogisterij, Gall & Gall, and Xenos: her portfolio includes an impressive list of companies. Annemieke studied Economics at Erasmus University Rotterdam and has nearly 30 years of retail experience, much of it in management or executive positions. With the knowledge and experience she has gained over the years, she now works as an independent entrepreneur for future leaders, entrepreneurs and organisations.
Connection with the university
The connection with Rotterdam and the university was important in Annemieke's decision to include the Erasmus University Rotterdam Fund in her will. 'My accountant asked what should happen to my assets when I die. Of course, there was more to it than that, and I thought: it's quite complicated, and is it even worth putting things in writing? But as an entrepreneur, I have set aside money for financial setbacks and my pension. Added to the equity in my house, this could potentially leave a considerable amount. I want that money to go to young people. The fact that I don't have children also plays a role in this decision."
Supporting young people
''I am involved in initiatives for students and young people entering the job market, and I see how meaningful that is, both for them and for me. In addition to being an advisor, I am now also a professional mentor for both young professionals and entrepreneurs.'' With a named fund, she is dedicating her legacy to continuing what is close to her heart: supporting a generation that is building its life.
''I hope to inspire others to think about this in the same way. Drawing up your will can be inspiring and meaningful. It even made me decide to contribute money to 'my' fund while I am still alive.'' Annemieke concludes: ''Now it's no longer about the end of life, but about giving a meaningful start to many young lives.''