Co-creation and Stakeholder Engagement

Introduction

How can organisations use co-creation to strengthen relationships with stakeholder groups? 

What’s the best way to use co-creation in innovation and how can it be implemented in corporate communication strategies?

Corporate communications have traditionally been associated with conveying the organisation’s messages to its diverse stakeholders. However, in such a hyper-connected environment – in which customers and many stakeholders are gaining increasing power – firms need to find new ways to listen to all stakeholders, and to involve them in strategic decision-making processes.

In this three-day masterclass, you will learn how organisations can use co-creation to strengthen relationships with stakeholder groups. You will get new insights for using co-creation in innovation, then you and your fellow participants will discuss how co-creation strategies can also be applied to corporate communications.

Who should attend

The masterclass is designed for experienced professionals in the field of corporate communication, public affairs, general management, and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL