Meaningful Work

Insight into what really matters
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More and more employees struggle with the feeling that their work contributes little—an experience that runs counter to the human desire for meaning and human dignity. David Graeber's book "Bulsh*t Jobs" gave this problem a face and a story, but how do you address this within your own organization?

Our values and motivations analysis will give you insight into the diverse perspectives on meaningful work. What feels empty for one person can be motivating for another. By mapping your employees' underlying values and motivations, you'll gain a richer understanding of where work truly becomes meaningful.

This analysis shows:

  • Why some employees experience their work as meaningless 
  • Which values and motivations give meaning to work 
  • How you can promote the perceived meaning of work through targeted interventions

The results offer concrete starting points for strategic HR policy and team development. Consider strengthening social interactions, autonomy, or making social impact visible — depending on what is important in your organization.

This service is based on scientific research from Erasmus University Rotterdam and makes the theme of 'meaningful work' practically manageable for organizations that want to connect people and mission.

Discover how work becomes meaningful in your organization — for the benefit of your people and your organization.

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