On the 30th of November, 2018, the international seminar Business History of Fashion: The State of Art was held at Erasmus University. The seminar was organized by Alice Janssens, Mariangela Lavanga and Ben Wubs. The aim was to give an insight in the latest research within this field, but also in aspects that can encourage further research.
The international seminar, which was divided in two sessions with a break in between, had several speakers who presented perspectives on the state of research upon the business history of fashion. The morning session kicked off with Patrizia Casadei followed by Bethan Bide. Casadei discussed how we can define a fashion capital in contemporary society and provide a taxonomy of ideal types of fashion cities, while Bides research shed light on the role of a London-based department store in shaping teenagers fashion in post-war Berlin.
After these sessions, the seminar continued with a presentation of new projects: the international project Erasmus+ RE-FRAME FASHION by Dr. Mariangela Lavanga and the French network for fashion research Culture(s) de Mode by Dr. Maude Bass-Krueger and Dr. Sophie Kurkdijan – and of business of fashion activities of the Victoria & Albert Museum in London by her senior curator Sonnet Stanfill.
The seminar was concluded by presentations of two recently published book: The Fashion Forecasters: A Hidden History of Color and Trend Prediction (Bloomsbury Academics) edited by Regina Lee Blaszczyk and Ben Wubs and European Fashion: The Creation of A Global Industry (Manchester University Press) edited by Regina Lee Blaszczyk and Veronique Pouillard. The books were the result of an international HERA project Enterprise of Culture. The speakers discussed some of their chapters in the book and reflected on their international project.
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