Qiong Gong, Marc Verboord and Susanne Janssen publish in International Journal of Communication

Their article takes a repertoire-oriented approach to examining how social and traditional media usage affect political engagement in China. They examine how various social media platforms and traditional media outlets are combined in cross-media repertoires of young Chinese adults. This is done with the help of survey data collected in mainland China. Using the Step-3 approach of latent class analysis, they furthermore analyze how these repertoires can be explained by various individual and contextual factors and what impact the repertoires themselves have on various forms of political involvement. The study identifies 6 distinctive media repertoires: digitally focused, communication oriented, minimal users, moderate omnivores, voracious omnivores, and print interested. Repertoires are mainly correlated with age, education, and perceived media credibility. In China, young adults with the most omnivorous and print-oriented media repertoires display the highest levels of political trust, political interest, and online political engagement.