The master Media & Business helps you create a problem-solving mind set in which innovation is an important element.
"I chose the master Media & Business, because I wanted to go into a more commercial direction. The bachelor programme I did was more focused on arts and sociology and I noticed that I missed insights in commercial media and entrepreneurship. The master Media & Business programme included new media innovations, media management and advertising courses that I believed would prepare me for a more commercial job.
Creativity and innovative thinking are important elements in my job. The master Media & Business helps you create a problem-solving mind set in which innovation is an important element. I believe this is a very important skill to acquire for any kind of career. Furthermore, I learned a lot about media entrepreneurship in the maser programme which also sparks creativity. In (online) advertising creativity is important because the market changes very fast and the advice you give your clients has to be innovative and fit the current market."