On 11 June there will be an ERMeCC Lunch Seminar in Polak 1-17 from 12:00 to 13:00. Please feel free to bring your lunch and comments! In turn, we will provide intellectual stimulation by presenting the research detailed below.
Why Transmedia? Core Values on the Rise
Media faces in depth challenges that ranges from business models, inner structure and demanding competences, among others. In this sense, transmedia production and values are on the rise: authenticity, credibility and transparency; creativity, innovation and originality; quality and trust; the relevance of belonging to a community/society and to feel part of a solution; establishing collaborations among professionals, projects and users; from hyper and local issues, scopes and perspectives to global ones; experience; 360º, augmented-virtual-mixed reality, IoT, AI and Big Data; interface design and IA; media integration as a puzzle and media literacy.
Thus, despite lacking a wide variety of fully developed transmedia projects worldwide, Its dynamism and production process have been incorporated and followed at different levels an scales as journalists and other media makers are starting to experiment and incorporate different media in the context of converging media industries and digitalization. Based on interviews with a host of academics and media professionals, the chapter “Transmedia Production: Key Steps on Creating a Storyworld” (in Deuze, Prenger; 2019) offers a basic guide to the main skills, competences, and challenges involved in a transmedia project.
Ana Serrano Tellería is Associate Professor at the Journalism Faculty of University of Castilla La Mancha (Spain) and Posdoctoral Researcher in the Media Studies Department at the University of Amsterdam (Visiting Scholar). She has focused her researchers on Cross / Multi / Transmedia Studies; On / Off Line Communication & Journalism; Design & Interfaces; Mobile Devices (& Privacy) and Performative & Visual Arts. With more than 75 publications on these fields, her latest book has been ‘Between the Public & Private in Mobile Communication’ (Routledge, 2017).