Dr. Etienne Augé was a guest on the podcast ‘Global Dialogue’, produced by the Pakistan Global Alumni Network and The Weekly Pakistan. He was interviewed on various topics within his field of expertise, such as propaganda, soft power, science fiction and the narratives that nations have to tell, particularly in the context of Pakistan’s position in the world.
Is Pakistan quietly becoming a global peacemaker? And can a country reshape its image through stories rather than statements? These are some of the questions Augé explores during this discussion on the new architecture of global influence.
During the episode, Augé explores why Hollywood still dominates, how TikTok has rewritten the rules of narrative warfare, who is actually winning the information war between Iran and the US, and why Pakistan’s recent mediation diplomacy may well be one of the most under-reported soft power initiatives of the decade.
Augé also explains why science fiction is a strategic asset for any serious nation, what distinguishes allies from friends in international relations, and the clear signs that you are being influenced by propaganda – even by people you trust. A masterclass on how stories, screens and strategy determine which countries are heard in the 21st century.
- Researcher
