Be competitive, the industry says! But what does competitiveness in the media and film industry mean? The REBOOT (REviving, BOsting, Optimising and Transforming European Film Competitiveness) project aims to give a unified answer to this question. Through a 3-year project funded by Horizon Europe (2023-2026), researchers, scholars, and experts in the field aim to connect the existing strengths of the European Film Industry, identify and overcome weaknesses, and plan for future competitiveness in the fields of policy, practice and experience. Dr. Mafalda Damaso will coordinate the project from the Erasmus University Rotterdam.
REBOOT will explore the media and film industry to get the necessary answers on diachronic understandings of the ‘competitiveness’ and of the ‘European’ in European Film Industry. It will look at the institutional context of the European film industry, will work on the framings and strategies of cinema professionals and will contribute to the building of future competitiveness.
“One of the most important outcomes of REBOOT is the promotion of European cultural activity and cultural diversity by raising new knowledge on the needs and development of the European filmmaking industry.” - Prof. Katharine Sarikakis
The REBOOT project kicked off on March 6th with a three-day conference at the University of Vienna with all the consortium partners. The conference was officially opened with a welcoming speech by the coordinator of the project and the consortium Prof. Katharine Sarikakis from the University of Vienna by saying that, the issue that the project addresses is one of the crucial society challenges of the 21st century.
REBOOT is run by a big team and professionals, which will be managed through the consortium of this project, composed by; Université de Liège (Belgium), Elliniko Idryma Evropaikis Kai Exoterikis Politikis (Hellenic Foundation For European And Foreign Policy, (Greece), Erasmus University (Netherland), Universidad Complutense De Madrid (Spain), Kadir Has Universitesi (Turkey), Universiteit Gent (Belgium), Universidad Carlos III De Madrid (Spain), Scuola Superiore Di Studi Universitari E Di Perfezionamento S Anna (Itay), Université Côte d’Azur (France), Jyvaskylan Yliopisto (Finland), Uniwersytet Warszawski (Poland).
More information on the REBOOT project: https://thereboot-project.eu/