The course is regularly updated with the latest developments in AI. The tools, case studies, and course materials used are current and align with what is happening in the field at the moment.
Technological innovation has never come at us at such a rapid pace. It’s unavoidable: it will be very difficult to stay progressive and remain relevant in the near future without AI. As a good Marketer or Marketing Team Lead, you need to prepare yourself for the opportunities and possibilities of Artificial Intelligence so you can join the conversation and apply AI effectively for your company or brand.
What benefits will you gain from the Executive Program ‘Artificial Intelligence in Marketing & Business Development’?
Technological innovation is advancing every day, and it’s becoming increasingly clear that companies and organizations can no longer ignore Artificial Intelligence (AI). In fact, as a Marketing Professional, the only way to remain progressive and relevant is by staying up to date with the latest developments in AI. Artificial Intelligence will play a decisive role within brands and organizations, especially when it comes to responding to individual customer needs. In short: knowledge of AI and its application possibilities is essential to maintain control over future growth and stay ahead of the competition.
So, are you working as a Marketer or Marketing Team Lead? Then the Executive Program Artificial Intelligence in Marketing & Business Development offers you:
- the right preparation for the opportunities and possibilities of Artificial Intelligence
- the know-how to confidently join the conversation about Artificial Intelligence (AI)
- the tools to apply AI effectively within your company or brand
- insights into the unprecedented potential and possibilities of Artificial Intelligence
- the opportunity to future-proof your organization with the right AI applications
An overview of the key points of the Executive Program 'AI in Marketing & Business Development'
Class Days
The AI in Marketing & Business Development program consists of 6 modules delivered over 3 full class days.
Investment
The fee for the executive program AI in Marketing & Business Development is €3,490, exempt from VAT.
Location
The class days take place on the campus of Erasmus University Rotterdam.
Group Size
Because we believe it is important to ensure sufficient interaction between instructors and participants—and among participants themselves—we maintain a minimum of 12 participants and a maximum group size of 25 for this program.
Structure
The program consists of 6 modules spread across 3 training days, each running from 8:30 AM to 5:00 PM (including lunch)
The location is on the campus of Erasmus University Rotterdam.
Prior to each training day, participants are expected to prepare by studying assigned articles and/or watching short video lectures.
During the training days, the emphasis is on interaction and the practical application of AI techniques. After each module, you will receive key learnings and practical tips to help you implement what you’ve learned in your daily work.
| Modules & Content |
|---|
| Module 1 Introduction to Marketing & AI |
| Module 2 Marketing, Branding & AI |
| Module 3 Data Science & Analytics |
| Module 4 Lead Generation & AI |
| Module 5 Marketing & AI in Practice |
| Module 6 AI as a Second Marketing Brain | Build Your Own AI Model |
The lectures are alternately given by professors and university lecturers from Erasmus University and highly experienced professionals from practice, who are also affiliated as Executive Teachers at Erasmus University. The current list of lecturers can be found in the program brochure.
The program is led by Emilie Huber (Program Director).
Have practical questions about this Executive Program? Feel free to send an email to erasmusmarketinginstitute@ese.eur.nl
English Track
- Day 1: February 6, 2026
- Day 2: February 27, 2026
- Day 3: March 20, 2026
Dutch Track
- Day 1: May 29, 2026
- Day 2: June 12, 2026
- Day 3: June 26, 2026
The Executive Program Artificial Intelligence in Marketing & Business Development from the Erasmus Marketing Institute is designed for senior marketing professionals, with a bachelor’s or master’s degree and at least 5 years of relevant work experience.
All participants in the Artificial Intelligence in Marketing & Business Development program receive a certificate from Erasmus University Rotterdam. This certificate demonstrates that you possess relevant knowledge and skills. An EUR certificate adds value to your CV and LinkedIn profile!
Below you will find a selection of the most frequently asked questions about the Executive Program 'Artificial Intelligence in Marketing & Business Development':
An average of 8.7 and we are proud of that. Below are a few quotes from participants:
Certainly! Instructors are available for content-related questions and guidance, and there is a strong emphasis on collaboration with and learning from fellow participants.
That has not happened so far. Up to now, the program has been evaluated as exceeding expectations. But it is always disappointing when expectations and reality do not match. In that case, please contact us, and we will look for a suitable solution together.
You will have lessons on the campus of Erasmus University in Rotterdam. Doors open at 8:30, and we start at 9:00. The school day ends at 5:00 PM. Lunch is from 12:30 to 1:30 (included). The day consists of a mix of theory, interactive sessions, and work sessions where you get hands-on experience. You will work on assignments, discuss cases, and practice with tools under the guidance of experts.
Questions about this are asked regularly, and a program is being developed for it.
The teachers are available during the classroom sessions and assist you with assignments and creating prompts. Outside of the sessions, you can contact the program management through the online learning environment.
Yes, extensive work is done with all kinds of tools such as ChatGPT, Perplexity, Copilot, and several other AI tools, like Gamma, Napkin, NotebookLM. You'll work with text creation, voice, video, imagery, analysis, and you'll even learn simple code creation. You will learn how to use all the tools for copywriting, image creation, analysis, web optimization, and various other tasks. The exact list of applications will be compiled at the last minute based on current events.
The program is relevant for both B2B and B2C marketers and business developers. All applications are relevant and can be used in both domains.
Yes, ethics is an important part of the program. Attention is given to the societal impact of AI, data and privacy issues, and how to use AI responsibly in marketing and business development.
Here you find the answers to FAQs about deciding whether this is the program for you.
Our group of participants consists of a maximum of 25 people. There is plenty of space for personal interaction, questions, and collaboration. The course combines classroom teaching in an interactive way with working independently on concrete assignments for your own work, either individually or in teams.
Na afloop ontvang je een certificaat van deelname van de Erasmus Universiteit. Deelnemers zetten dat op hun CV en LinkedIn profiel om aan te tonen dat ze over relevante AI-kennis en -vaardigheden beschikken.
Absolutely, nearly all participants use Generative AI tools in their work on a daily basis after the training. They share knowledge, tips & tricks with their colleagues. There are even participants who have started their own consulting firm with the Generative AI knowledge they gained in Rotterdam.
The program consists of 6 live class days, always on Friday and always with 3 weeks in between. For each class day, you should expect to spend about 2-4 hours on preparation, assignments, and experimenting with tools.
You can use AI tools effectively in your work, increasing your output in less time and with better quality. You will learn to write effective prompts for all kinds of tasks, think strategically about AI integration, and initiate AI-driven projects within your organization. You will also be able to critically assess the ethical implications of AI in marketing.
De combinatie van marketing, business development én AI, met een sterke nadruk op toepassing in de praktijk, maar ook werkelijk begrip van wat Generative AI is, wat de kansen maar ook de risico’s en mogelijk ethische bezwaren zijn, maakt dit programma uniek. Je leert hoe je Generative AI inzet binnen jouw vakgebied, wat deze opleiding onderscheidt van puur technische programma’s.
We do not require any prior knowledge of AI, data, or machine learning. Interest and motivation are more important. You will learn everything you need during the training.
The training is very hands-on. You work with tools such as ChatGPT, Perplexity, Copilot, and countless other Generative AI tools and apply them directly to your own practical questions. Theoretical frameworks are used for support, but the focus is on learning by doing.
Absolutely! The course has been specifically designed for professionals without a technical background. You will learn practical prompt engineering skills: how to write effective prompts for countless applications. No technical knowledge is required. Understanding what AI technology is and what it can do, as well as the risks and potential ethical concerns, is important. But the focus is on the application of AI, not the technology behind it.
Absolutely! The course has been specifically designed for professionals without a technical background. You will learn practical prompt engineering skills: how to write effective prompts for countless applications. No technical knowledge is required. Understanding what AI technology is and what it can do, as well as the risks and potential ethical concerns, is important. But the focus is on the application of AI, not the technology behind it.
You'll learn to use AI to work faster, smarter, and more creatively in your marketing or business development role. The course focuses on immediately applicable knowledge and skills: effective prompts for data analysis, qualitative and quantitative market research, content creation, and creating your own GPTs, your new team member for various applications.
Program Director
- E-mailadres
- erasmusmarketinginstitute@ese.eur.nl
- Telefoon
- 010 - 408 21 73
We are a small and dedicated team, which means we can't always answer the phone immediately. But don't worry – we definitely want to get in touch with you! Feel free to schedule a short meeting via the button below or send us a message. We will respond as soon as possible!
- Adres
- Burgemeester Oudlaan 50 | Van der Goot Building - M5-45
3062 PA
Rotterdam