Biography
Dr. Kyriakos Riskos is a Lecturer in Marketing at the Department of Media and Communication, Erasmus University Rotterdam and a Postdoctoral researcher in Marketing at the University of Macedonia, Greece. He holds a PhD in Marketing, an MSc in Informatics and Management and a BSc in Economics from Aristotle University of Thessaloniki. His research interests lie within the fields of New Media Marketing, Neuromarketing, Consumer Brand Engagement, Media Branding and Media Consumption.
Erasmus School of History, Culture and Communication
Lecturer | Department of Media and Communication
- riskos@eshcc.eur.nl
- Room
- M8-44
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Garyfallos Fragidis, Kyriakos Riskos & Iordanis Kotzaivazoglou (2022) - Designing the Tourist Journey for the Advancement of Sustainable Tourist Practices - Sustainability (Switzerland), 14 (15), 1-20 - doi: 10.3390/su14159778 - [link]
- Ioanna Yfantidou, Kyriakos Riskos & George Tsourvakas (2022) - Can Eye Trackers and EEG Be Used by Small-Medium Marketing and Advertising Agencies? A Qualitative Study - doi: 10.1007/978-3-031-05728-1_19 - [link]
- Kyriakos Riskos, Paraskevi Dekoulou, Leonidas Hatzithomas & Iordanis Kotzaivazoglou (2022) - The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model - International Journal of Business Science and Applied Management, 17 (2), 1-15 - [link]
- Kyriakos Riskos, Paraskevi Dekoulou, Naoum Mylonas & George Tsourvakas (2021) - Ecolabels and the attitude–behavior relationship towards green product purchase: A multiple mediation model - Sustainability (Switzerland), 13 (12), 1-22 - doi: 10.3390/su13126867 - [link]
- Kyriakos Riskos, Leonidas Hatzithomas, Paraskevi Dekoulou & George Tsourvakas (2021) - The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model - Journal of Media Business Studies, 19 (1), 1-28 - doi: 10.1080/16522354.2021.1887439 - [link]
- Chrisanthi Georgakarakou, Kyriakos Riskos, George Tsourvakas & Ioanna Yfantidou (2020) - What features of green products packaging are more eye catching?: An eye-tracking exploratory study about organic agricultural products - International Journal of Technology Marketing, 14 (2), 154-180 - doi: 10.1504/IJTMKT.2020.110124 - [link]
- Kyriakos Riskos, Paraskevi Dekoulou & George Tsourvakas (2019) - User interactivity in online newspapers: Exploring the relationship between content features and user response - Newspaper Research Journal, 40 (2), 155-176 - doi: 10.1177/0739532918814465 - [link]
- Kyriakos Riskos, Paraskevi Dekoulou & George Tsourvakas (2019) - Contemporary Environmental CSR Strategies in the Banking Sector: The Case of Piraeus Bank - doi: 10.4018/978-1-5225-7715-7.ch006
- George Tsourvakas & Kyriakos Riskos (2018) - Emergent Success Factors for Entrepreneurial E-media Companies - Journal of Entrepreneurship and Innovation in Emerging Economies, 4 (2), 101-120 - doi: 10.1177/2393957518782040 - [link]
- Ioanna Yfantidou, Kyriakos Riskos & George Tsourvakas (2018) - Advertising message strategy analysis for award-winning digital ads - International Journal of Technology Marketing, 12 (4), 340-355 - doi: 10.1504/IJTMKT.2017.091741 - [link]
- Kyriakos Riskos (2019) - "Early career researchers Award” of the European Media Management Association
Bachelor Thesis
- Level
- BA-3
- Year Level
- BA-3
- Year
- 2022
- Course Code
- CM3050
Master Class
- Year Level
- MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM4500
Master Thesis
- Year Level
- MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM5000
Introduction to Statistical Analysis
- Year Level
- BA-1, Pre-master, Pre-master, Pre-master, Pre-master
- Year
- 2022
- Course Code
- CM1005
Consulting Challenge
- Level
- MA
- Year Level
- MA
- Year
- 2022
- Course Code
- CM4114
Workshop 1: Academic Skills
- Year Level
- BA-1, Pre-master, Pre-master, Pre-master, Pre-master
- Year
- 2022
- Course Code
- CM1003
Internship
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2022
- Course Code
- CM3041
Bachelor Thesis Class
- Level
- BA-3
- Year Level
- BA-3
- Year
- 2022
- Course Code
- CM3051
Quantitative Methods in Media and Comm.
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2022
- Course Code
- CM2005
Consumer Behavior and Brand Loyalty
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2022
- Course Code
- CM2083
New Media Marketing and Advertising
- Level
- MA
- Year Level
- MA
- Year
- 2022
- Course Code
- CM4115
Consumer Behavior and Brand Loyalty
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2022
- Course Code
- CM2083B
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