Biography
Sanne Opree is Associate Professor of Quantitative Research Methods in the Department of Media and Communication at Erasmus University Rotterdam.
Her research line, “The good(s) life”, focuses on the effect of advertising and commercial media on youth’s materialism and well-being.
Sanne holds a MA degree in Culture Studies (2007) and MSc degree in Sociology (2009) from Tilburg University. In March 2014 she received her PhD degree in Communication Science from the Amsterdam School of Communication Research ASCoR. Selected for their Young Talent Project, Sanne worked as an Assistant Professor of Youth & Media in the Department of Communication Science at the University of Amsterdam between September 2013 and March 2015.
Sanne has published refereed articles in renowned journals such as Communication Research, Media Psychology, and Pediatrics. Her research has been recognized with best paper awards at several international conferences, as well as the Baschwitz young scholar article of the year award of ASCoR (2015) and the annual research prize of Erasmus University Rotterdam (2017).
She also received teaching awards from the Graduate School of Communication of the University of Amsterdam (2014) and the Graduate School of Social Science and the Humanities of the Erasmus University Rotterdam (2019). Sanne's teaching interests include quantitative methods, research ethics, advertising and marketing, and consumer culture theory. Since 2017 she is the bachelor thesis coordinator for the International Bachelor in Communication and Media IBCoM.
Erasmus School of History, Culture and Communication
- opree@eshcc.eur.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- B. G. Żerebecki, S. J. Opree, J. Hofhuis & S. Janssen (2023) - Successful Minority Representations on TV Count: A Quantitative Content Analysis Approach - Journal of Homosexuality, 1-24 - doi: 10.1080/00918369.2023.2191287 - [link]
- Bartosz G. Żerebecki, Suzanna J. Opree, Joep Hofhuis & Susanne Janssen (2023) - Recognizing the Similarities and Appreciating the Differences?: Content Choices and Perceived (Dis)similarity With TV Show Characters Among Youth - Psychology of Popular Media - doi: 10.1037/ppm0000465 - [link]
- Mariana Fried & Suzanna Opree (2023) - Advertising has come out: Viewers’ perception of the portrayal of lesbian, gay, and transgender characters in advertising - Poetics. Journal of Empirical Research on Culture, the Media and the Arts, 96, 1-11 - doi: 10.1016/j.poetic.2023.101761 - [link]
- Bartosz G. Żerebecki & Suzanna J. Opree (2022) - The direct and indirect effects of social technology use on children's life satisfaction - International Journal of Child-Computer Interaction, 34, 1-10 - doi: 10.1016/j.ijcci.2022.100538 - [link]
- Claire M. Segijn, Suzanna J. Opree & Iris van Ooijen (2022) - The Validation of the Perceived Surveillance Scale - Cyberpsychology, 16 (3), 1-22 - doi: 10.5817/CP2022-3-9 - [link]
- Kara Chan, Jingyuan Shi, Luisa Agante, Suzanna J. Opree & Thanaseelen Rajasakran (2022) - Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals - International Review on Public and Nonprofit Marketing, 19 (1), 37-51 - doi: 10.1007/s12208-021-00291-6 - [link]
- Iris van Ooijen, Claire M. Segijn & Suzanna J. Opree (2022) - Privacy Cynicism and its Role in Privacy Decision-Making - Communication Research, 1-32 - doi: 10.1177/00936502211060984 - [link]
- Suzanna Opree, Moniek Buijzen & Eva van Reijmersdal (2021) - Reliability and validity of children’s advertising exposure measures - Young Consumers, 22 (4), 660-674 - doi: 10.1108/YC-10-2020-1243 - [link]
- Bartosz G. Żerebecki, Suzanna J. Opree, Joep Hofhuis & Susanne Janssen (2021) - Can TV shows promote acceptance of sexual and ethnic minorities? A literature review of television effects on diversity attitudes - Sociology Compass, 15 (8), 1-16 - doi: 10.1111/soc4.12906 - [link]
- Brigitte Naderer & Suzanna J. Opree (2021) - Increasing Advertising Literacy to Unveil Disinformation in Green Advertising - Environmental Communication, 15 (7), 923-936 - doi: 10.1080/17524032.2021.1919171 - [link]
- Bartosz Zerebecki, Suzanna Opree, Joep Hofhuis & Susanne Janssen (2021) - What attracts Polish youth viewers to entertainment TV shows?: Exploring (dis)similarity with characters, onscreen diversity, and the possibility for stereotype change.
- Eva A. Van Reijmersdal, Suzanna J. Opree & Robert F. Cartwright (2021) - Brand in focus: Activating adolescents' persuasion knowledge using disclosures for embedded advertising in music videos - Communications, 47 (1), 93-113 - doi: 10.1515/commun-2019-0168 - [link]
- Bartosz Zerebecki, Suzanna Opree, Joep Hofhuis & Susanne Janssen (2021) - What attracts Polish youth viewers to entertainment TV shows?
- Bartosz Zerebecki, Suzanna Opree, Joep Hofhuis & Susanne Janssen (2021) - What attracts Polish youth viewers to entertainment TV shows? - [link]
- Mijke Slot & Suzanna J. Opree (2021) - Saying no to Facebook: Uncovering motivations to resist or reject social media platforms - Information Society, 37 (4), 214-226 - doi: 10.1080/01972243.2021.1924905 - [link]
- Claire Segijn, Suzanna Opree & Iris Van Ooijen (2021) - The validation of the perceived surveillance scale
- E Timmermans, Anne-Mette Hermans & Suzanna Opree (2020) - Gone with the wind: Exploring mobile daters’ ghosting experiences - Journal of Social and Personal Relationships, 1-19 - doi: 10.1177/0265407520970287 - [link]
- BG (Bartosz) Zerebecki & SJ (Suzanna) Opree (2021) - The Direct and Indirect Effects of Social ICT Use on the Life Satisfaction among Polish Preadolescents
- BG (Bartosz) Zerebecki, SJ (Suzanna) Opree, J (Joep) Hofhuis & MSSE (Susanne) Janssen (2021) - What attracts Polish youth viewers to entertainment TV shows? Exploring (dis)similarity with characters, onscreen diversity, and the possibility for stereotype change.
- Bartosz Zerebecki, Suzanna Opree, Joep Hofhuis & Susanne Janssen (2021) - What attracts Polish youth viewers to entertainment TV shows?
- Suzanna Opree (2019) - MEER, GROTER, BETER: Hoe beïnvloedt reclame ons beeld van de wereld en onszelf?
- Suzanna Opree (2019) - MEER, GROTER, BETER: Hoe beïnvloedt reclame ons beeld van de wereld en onszelf?
- Suzanna Opree (2019) - New perspectives on children’s susceptibility to advertising’s effect on materialism: Cultural and situational predictors
- Suzanna Opree (2019) - Scale development
- Suzanna Opree (2019) - Assessing children’s advertising literacy knowledge and skills
- Suzanna Opree (2018) - Planning your career
- Suzanna Opree (2018) - Promoting goods and the good life
- Suzanna Opree (2019) - Graduate school teacher of the year 2018 of the Graduate School of Social Science and the Humanities, received for the PhD workshop Professionalism and Integrity in Research
- Suzanna Opree (2017) - Research Prize Erasmus University Rotterdam
- Suzanna Opree & S. Petrova (2017) - Best paper award of the International Youth Marketing and Media Forum
- Suzanna Opree, E. A. Van Reijmersdal & M.A. Buijzen (2017) - Emerald literati award for highly commended article in European Journal of Marketing
- E.A. van Reijmersdal, Suzanna Opree & M.A. Buijzen (2016) - Top paper award of the Children, Adolescents and the Media Division of the International Communication Association
- Suzanna Opree (2015) - ASCoR Baschwitz Article of the Year Award for Young Researchers
Master Class
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2023
- Course Code
- CM4500
Master Thesis
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2023
- Course Code
- CM5000
Research Traineeship
- Level
- MA-1
- Year Level
- MA-1
- Year
- 2023
- Course Code
- CS5008
Consumer Culture
- Level
- MA-1
- Year Level
- MA-1
- Year
- 2023
- Course Code
- CS5010
Research Master Seminar I
- Level
- MA-1
- Year Level
- MA-1
- Year
- 2023
- Course Code
- CS5016
Research Master Seminar II
- Level
- MA-2
- Year Level
- MA-2
- Year
- 2023
- Course Code
- CS5017
International Conference Participation
- Year Level
- MA-1 /, MA-2 /
- Year
- 2023
- Course Code
- CS5021
Master Thesis
- Level
- MA-2
- Year Level
- MA-2
- Year
- 2023
- Course Code
- CS5050
Premaster Research Project (paper)
- Year Level
- Pre-master, Pre-master, Pre-master, Pre-master
- Year
- 2023
- Course Code
- CM0065
Premaster Research Project (proposal)
- Year Level
- Pre-master, Pre-master, Pre-master, Pre-master
- Year
- 2023
- Course Code
- CM0060
Media and Consumer Culture
- Year Level
- BA-2, BA-3
- Year
- 2023
- Course Code
- CM2054
Global Advertising
- Level
- MA
- Year Level
- MA
- Year
- 2023
- Course Code
- CM4154
Methods of Media Research
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2023
- Course Code
- CM4304