dr.
(Suzanna) SJ Opree

dr. (Suzanna) SJ Opree
Associate Professor Erasmus School of History, Culture and Communication Department of Media and Communication
Location
Burg. Oudlaan 50, Rotterdam
Email
opree@eshcc.eur.nl

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Profile

Sanne Opree is Associate Professor of Quantitative Research Methods in the Department of Media and Communication at Erasmus University Rotterdam.

Her research line, “The good(s) life”, focuses on the effect of advertising and commercial media on youth’s materialism and well-being.

Sanne holds a MA degree in Culture Studies (2007) and MSc degree in Sociology (2009) from Tilburg University. In March 2014 she received her PhD degree in Communication Science from the Amsterdam School of Communication Research ASCoR. Selected for their Young Talent Project, Sanne worked as an Assistant Professor of Youth & Media in the Department of Communication Science at the University of Amsterdam between September…

Sanne Opree is Associate Professor of Quantitative Research Methods in the Department of Media and Communication at Erasmus University Rotterdam.

Her research line, “The good(s) life”, focuses on the effect of advertising and commercial media on youth’s materialism and well-being.

Sanne holds a MA degree in Culture Studies (2007) and MSc degree in Sociology (2009) from Tilburg University. In March 2014 she received her PhD degree in Communication Science from the Amsterdam School of Communication Research ASCoR. Selected for their Young Talent Project, Sanne worked as an Assistant Professor of Youth & Media in the Department of Communication Science at the University of Amsterdam between September 2013 and March 2015.

Sanne has published refereed articles in renowned journals such as Communication Research, Media Psychology, and Pediatrics. Her research has been recognized with best paper awards at several international conferences, as well as the Baschwitz young scholar article of the year award of ASCoR (2015) and the annual research prize of Erasmus University Rotterdam (2017).

She also received teaching awards from the Graduate School of Communication of the University of Amsterdam (2014) and the Graduate School of Social Science and the Humanities of the Erasmus University Rotterdam (2019). Sanne's teaching interests include quantitative methods, research ethics, advertising and marketing, and consumer culture theory. Since 2017 she is the bachelor thesis coordinator for the International Bachelor in Communication and Media IBCoM.

      • S.J. Opree (2019). Learning about materialism & consumer culture. In R. Hobbs & P. Mihailidis (Eds.), The International Encyclopedia of Media Literacy. New Jersey, NJ: Wiley Blackwell doi: 10.1002/9781118978238.ieml0096
      • R.F. Cartwright, S.J. Opree & E.A. van Reijmersdal (2018). “Fool’s gold”: Linking materialism to persuasion knowledge activation and susceptibility to embedded advertising. In V. Cauberge, L. Hudders & M. Eisend (Eds.), Advances in advertising research series (Vol. IX): Going beyond: Persuading the consumer with new advertising formats (pp. 17-28). Wiesbaden, Germany: Springer Gabler doi: 10.1007/978-3-658-22681-7_2
      • I. Vanwesenbeeck, S.J. Opree & T. Smits (2017). Can disclosures aid children’s recognition of TV and website advertising? In V. Zabkar & M. Eisend (Eds.), Advances in advertising research series (Vol. VIII): Challenges in an age of disengagement (pp. 45-58). Wiesbaden, Germany: Springer Gabler
      • S.J. Opree (2017). Media literacy. In P. Rössler, C..A. Hoffner & L. van Zoonen (Eds.), The international encyclopedia of media effects. Hoboken, NJ: John Wiley & Sons doi: 10.1002/9781118783764.wbieme0185
      • S.J. Opree & E. Rozendaal (2015). The advertising literacy of primary school aged children. In I.B. Banks, P. de Pelsmacker & S. Okazaki (Eds.), Advances in Advertising Research. Extending the Boundaries of Advertising (Vol. V) (pp. 191-202). Wiesbaden: Springer Fachmedien doi: 10.1007/978-3-658-08132-4
        • S.J. Opree (2019, maart 19). Assessing children’s advertising literacy knowledge and skills. Department of Communication Science at the University of Vienna, Vienna, Austria, Invited lecture for research master students.
        • S.J. Opree (2019, maart 20). New perspectives on children’s susceptibility to advertising’s effect on materialism: Cultural and situational predictors. Department of Communication Science at the University of Vienna, Vienna, Austria, Invited talk for team colloquium.
        • S.J. Opree (2019, maart 20). Scale development. Department of Communication Science at the University of Vienna, Vienna, Austria, Two-day workshop for PhD students.
        • S.J. Opree (2019, mei 16). MEER, GROTER, BETER: Hoe beïnvloedt reclame ons beeld van de wereld en onszelf? Erasmus University Rotterdam, Rotterdam, The Netherlands, Invited lecture at the Child lecture series [Kindercolleges, targeted at 10- to 12-year-olds].
        • S.J. Opree (2019, mei 23). MEER, GROTER, BETER: Hoe beïnvloedt reclame ons beeld van de wereld en onszelf? Erasmus University Rotterdam, Rotterdam, The Netherlands, Invited lecture at the Pre Gymnasium programme lecture series [targeted at 11- and 12-year-olds].
        • S.J. Opree (2018, oktober 1). Promoting goods and the good life. Sheffield University Management School at Sheffield University, Sheffield, UK, workshop: Marketing Sustainability to Children. Insights from New Zealand, the Netherlands, India, and UK.
        • S.J. Opree (2018, januari 16). Investigating the unintended effects of television advertising among children in former-soviet Bulgaria. Erasmus Research Centre for Media, Communication and Culture ERMeCC of the Erasmus University Rotterdam, Rotterdam, The Netherlands, Lunch lecture.
        • S.J. Opree (2017, december 18). Hebzucht en populariteitsdrang: (On)Bedoelde effecten van reclame. Rotterdam, The Netherlands, Invited lecture given for the seminar “Child and Media” [Child and Family Studies], Erasmus University Rotterdam.
        • S.J. Opree (2017, januari 12). Longing and belonging: Advertising’s intended and unintended effects. Rotterdam, The Netherlands, Invited lecture given for the seminar “Audience Studies: Current Perspectives” [Culture Studies], Erasmus University Rotterdam.
        • S.J. Opree (2017, juli 6). The good(s) life. Dunedin, New Zealand, Invited talk given at the Marketing Department at the University of Otago.
        • S.J. Opree (2017, november 14). MEER, GROTER, BETER: Hoe beïnvloedt reclame ons beeld van de wereld en onszelf? Rotterdam, The Netherlands, Invited lecture at the Child lecture series [Kindercolleges, targeted at 10- to 12-year-olds] at Erasmus University Rotterdam.
        • S.J. Opree (2016, december 12). Longing and belonging: Advertising’s intended and unintended effects. Rotterdam, the Netherlands, Invited lecture given for the seminar “Child and Media” [Child and Family Studies], Erasmus University Rotterdam.
        • S.J. Opree (2016, januari 26). The longings and belongings of the generation Me. Rotterdam, the Netherlands, Lunch lecture at the Erasmus Research Centre for Media, Communication and Culture ERMeCC of the Erasmus University Rotterdam.
        • S.J. Opree (2016, februari 26). Consumption and happiness within the family. Rotterdam, The Netherlands, Invited talk given at the Erasmus Happiness Economics Research Organisation at Erasmus University Rotterdam.
        • S.J. Opree (2018, oktober 1). Planning your career. Sheffield University Management School at Sheffield University, Sheffield, UK, Invited workshop.
        • S.J. Opree (2018, oktober 1). Work-life balance. Sheffield University Management School at Sheffield University, Sheffield, UK, Invited workshop.
        • S.J. Opree (2017, juli 11). Job hunting in Europe. Dunedin, New Zealand, Invited talk given for the Marketing Club Career Development Workshop series at the Otago Business School at the University of Otago.
        • S.J. Opree & B. Naderer (2019). Increasing advertising literacy to unveil disinformation in green advertising. German Communication Association (DGPuK) theme conference on Advertising Literacy: Vienna, Austria (2019, november 27 - 2019, november 29).
        • S.J. Opree & R. Kühne (2019). Investigating adolescents’ reality viewing’s relation to materialism, narcissism, and entitlement longitudinally using an identification perspective. Annual meeting of the Netherlands – Flanders Communication Association (NeFCA): Nijmegen, the Netherlands (2019, februari 7 - 2019, februari 8).
        • S.J. Opree, S. Petrova & E. Rozendaal (2019). Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria. Annual meeting of the International Communication Association: Washington DC, USA (2019, mei 24 - 2019, mei 28).
        • S.J. Opree & R. Kühne (2019). Linking adolescents’ exposure to and identification with reality TV to materialism, entitlement, and narcissism. Media Psychology conference: Chemnitz, Germany (2019, september 4 - 2019, september 6).
        • E.B.R. Timmermans & S.J. Opree (2019). An exploratory study to examine ‘ghosting’ as a relationship dissolution strategy in interactions through dating apps. Mini IARR Conference on Applied Relationships: Brighton, UK (2019, juli 18 - 2019, juli 21).
        • R. Kühne & S.J. Opree (2018). The longitudinal relationship between reality TV viewing and involvement. Annual meeting of the Netherlands – Flanders Communication Association (NeFCA): Ghent, Belgium (2018, februari 9).
        • S. Petrova, S.J. Opree & E. Rozendaal (2018). Investigating the unintended effects of television advertising among children in former-soviet Bulgaria. Annual meeting of the Netherlands – Flanders Communication Association (NeFCA): Ghent, Belgium (2018, februari 8).
        • S.J. Opree, N. Bricic & I. Vanwesenbeeck (2018). Linking children’s susceptibility to advertising to life course events. Annual meeting of the Netherlands – Flanders Communication Association (NeFCA): Ghent, Belgium (2018, februari 8).
        • A. Nairn, S.J. Opree & P. Bottomley (2018). Watching, wanting and wellbeing: Exploring the role of socio-economic status. 8th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption: Angoulême, France (2018, april 5).
        • S.J. Opree, S. Petrova & E. Rozendaal (2018). Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria. 8th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption: Angoulême, France (2018, april 5).
        • R. Kühne & S.J. Opree (2018). The longitudinal relationship between reality TV viewing and involvement. Annual meeting of the International Communication Association: Prague, Czech Republic (2018, mei 25).
        • Y. Zhang, S. Hawk, D. de Vries, S.J. Opree & S. Branje (2018). “Me,” “we,” and materialism: Cultural moderation of needs linking late adolescents’ contingent self-worth and materialism. Society for Research on Adolescence Biennial Meeting: Minneapolis, MN (2018, april 14).
        • R.F. Cartwright, S.J. Opree & E.A. van Reijmersdal (2017). How disclosure type affects adolescents’ persuasion knowledge of embedded advertising in music videos. Annual meeting of the International Communication Association: San Diego, CA (2017, mei 25 - 2017, mei 29).
        • R.F. Cartwright, S.J. Opree & E.A. van Reijmersdal (2017). Facing the music: Using disclosures to activate adolescents’ persuasion knowledge. Annual meeting of the Netherlands – Flanders Communication Association (NeFCA): Tilburg, the Netherlands (2017, januari 26 - 2017, januari 27).
        • S. Maljaars & S.J. Opree (2017). Divorce: An online experiment investigating consumers’ reactions to in-stream advertising. Annual meeting of the Netherlands – Flanders Communication Association (NeFCA): Tilburg, the Netherlands (2017, januari 26 - 2017, januari 27).
        • S.J. Opree & S. Petrova (2017). Investigating the effects of television advertising on children aged eight to eleven in transitional Bulgaria. International Youth Marketing and Media Forum (IYMMF): Lisbon, Portugal (2017, februari 9).
        • M. Slot & S.J. Opree (2017). Off the wall: Uncovering motivations to resist or reject Facebook. Annual meeting of the International Communication Association: San Diego, CA (2017, mei 25 - 2017, mei 29).
        • S.J. Opree & S. Petrova (2017). Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria. Macromarketing Conference: Queenstown, New Zealand (2017, juni 19 - 2017, juni 23).
        • R.F. Cartwright, S.J. Opree & E.A. van Reijmersdal (2017). How disclosure type affects adolescents’ persuasion knowledge of embedded advertising in music videos. 16th International Conference on Research in Advertising: Ghent, Belgium (2017, juni 29 - 2017, juli 1).
        • S.J. Opree, S. Petrova & E. Rozendaal (2017). The advertising literacy of children in transitional Bulgaria and its moderating influence in unintended advertising effects. 16th International Conference on Research in Advertising: Ghent, Belgium (2017, juni 29 - 2017, juli 1).
        • S.J. Opree, M. Buijzen & E.A. van Reijmersdal (2016). The effects of advertising exposure on children’s materialism, psychological well-being, and life satisfaction. Annual meeting of the International Communication Association: Fukuoka, Japan (2016, juni 9 - 2016, juni 13).
        • S.J. Opree (2016). Research synthesis on media literacy. Annual meeting of the International Communication Association: Fukuoka, Japan (2016, juni 9 - 2016, juni 13).
        • R. van Steensel, C. van Kruistum, S.J. Opree, N. Lucassen & W. Ribbens (2016). Extending the home literacy environment: Validation of an HLE questionnaire including new media activities. Annual European Conference on Educational Research: Dublin, Ireland (2016, augustus 23 - 2016, augustus 26).
        • I. Vanwesenbeeck, S.J. Opree & T. Smits (2016). That’s an ad? Recognition of TV and website advertising from age 5 to 11 and the effect of disclosure cues. 7th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption: Aalborg, Denmark (2016, april 27 - 2016, april 29).
        • S.J. Opree, E.A. van Reijmersdal & M. Buijzen (2016). The role of parents in the effect of advertising on children’s materialism. Annual meeting of the Netherlands – Flanders Communication Association (NeFCA): Amsterdam, the Netherlands (2016, februari 4 - 2016, februari 5).
        • S.J. Opree & R. Kühne (2016). Me, myself, and I – always wanting more. How reality TV viewing increases adolescents’ narcissism, materialism, and entitlement and decreases satisfaction with possessions. Annual conference of the reception and effects research division of the German Communication Association (DGPuK): Amsterdam, The Netherlands (2016, januari 28 - 2016, januari 30).
        • I. Vanwesenbeeck, S.J. Opree & T. Smits (2016). That’s an ad? Recognition of TV and website advertising from age 5 to 11 and the effect of disclosure cues. Annual meeting of the Netherlands – Flanders Communication Association (NeFCA): Amsterdam, the Netherlands (2016, februari 4 - 2016, februari 5).
        • S.J. Opree & R. Kühne (2016). Underlying psychological processes in the relationship between the reality TV viewing and narcissism, materialism, and entitlement of adolescents. Annual meeting of the Netherlands – Flanders Communication Association (NeFCA): Amsterdam, the Netherlands (2016, februari 4 - 2016, februari 5).
        • S.J. Opree & R. Kühne (2016). Generation Me in the spotlight: Linking reality TV to narcissism, materialism, and entitlement. Annual meeting of the International Communication Association: Fukuoka, Japan (2016, juni 9 - 2016, juni 13).
        • S.J. Opree & R. Kühne (2016). Generation Me in the spotlight: Linking reality TV to narcissism, materialism, and entitlement. 7th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption: Aalborg, Denmark (2016, april 27 - 2016, april 29).
        • S.J. Opree, R. Kühne & H. van der Meulen (2016). Validating the Material Values Scale for children (MVS-c) - extending its use from middle childhood to early childhood and adolescence. 7th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption: Aalborg, Denmark (2016, april 27 - 2016, april 29).
        • E.A. van Reijmersdal, S.C. Boerman, M.L. Fransen, F. van Lieshout, G. van Noort, S.J. Opree, S. Reusch & L. Vandeberg (2015). How disclosing sponsored content in blogs affects persuasion through resistance. 14th International Conference on Research in Advertising: London, UK (2015, juli 2 - 2015, juli 4).
        • S.J. Opree, T.J. van Woudenberg & M. Buijzen (2015). The wearable lab: Opportunities and challenges for mobile data collection among children and adolescents. 14th International Conference on Research in Advertising: London, UK (2015, juli 2 - 2015, juli 4).
        • S.J. Opree (2015). Parents, kin, and consumer pressure. 12th Conference of the European Sociological Association: Prague, Czech Republic (2015, augustus 25 - 2015, augustus 28).
        • S.J. Opree (2019). Graduate school teacher of the year 2018 of the Graduate School of Social Science and the Humanities, received for the PhD workshop Professionalism and Integrity in Research. Vakpublicatie.
        • S.J. Opree & S. Petrova (2017). Best paper award of the International Youth Marketing and Media Forum. Overig.
        • S.J. Opree (2017). Research Prize Erasmus University Rotterdam. Overig.
        • S.J. Opree, M. Buijzen & E.A. Van Reijmersdal (2017). Emerald literati award for highly commended article in European Journal of Marketing. Overig.
        • S.J. Opree, M. Buijzen & E.A. van Reijmersdal (2016). Top paper award of the Children, Adolescents and the Media Division of the International Communication Association. Annual meeting of the International Communication Association: Fukuoka, Japan (2016, juni 9 - 2016, juni 13). Overig.
        • S.J. Opree (2015). ASCoR Baschwitz Article of the Year Award for Young Researchers. Overig.
  • Key Concepts in the Social Sciences

    Title
    Key Concepts in the Social Sciences
    Year
    2020
    Year level
    (BA-1) (Pre-master) (Pre-master) (Pre-master) (Pre-master)

    Media and Consumer Culture

    Title
    Media and Consumer Culture
    Year
    2020
    Year level
    (BA-2) (BA-3)

    Bachelor's Thesis IBCoM

    Title
    Bachelor's Thesis IBCoM
    Year
    2020
    Year level
    (BA-3)

    Bachelor's Thesis Class IBCoM

    Title
    Bachelor's Thesis Class IBCoM
    Year
    2020
    Year level
    (BA-3)

    Global Advertising

    Title
    Global Advertising
    Year
    2020
    Year level
    (MA)

    Master Class

    Title
    Master Class
    Year
    2020
    Year level
    (MA) (MA) (MA) (MA)

    Master's Thesis

    Title
    Master's Thesis
    Year
    2020
    Year level
    (MA) (MA) (MA) (MA)

    Consumer Culture

    Title
    Consumer Culture
    Year
    2020
    Year level
    (MA-1)
  • Associate Professor

    University
    Erasmus University Rotterdam
    School
    Erasmus School of History, Culture and Communication
    Department
    Department of Media and Communication
    Country
    The Netherlands

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam