**Tonny Krijnen is the Education Programme Director and an Associate Professor at the Department of Media & Communication of Erasmus University Rotterdam.** Her teaching and research activities lie in the fields of popular culture, morality, gender, television studies, and qualitative research methods. Her current research focuses on television (content, production, and reception), morality, gender, and emotions. She is involved in the project *Data Inspired Creativity.* Tonny Krijnen studied communication science at the University of Amsterdam. After finishing her MA in Media and Audience Studies in 2001, she worked as a lecturer at the Communication Science Department of the University of Amsterdam. In 2002, she started her PhD research at the Amsterdam School of Communications Research, which resulted in the dissertation *'There Is More(s) In Television*. *Studying the relationship between television and moral imagination.*' (University of Amsterdam, 2007). From 2006 till 2007 she worked as lecturer in Communication Science at the University of Amsterdam. In 2007, she joined the Department of Media & Communication at Erasmus. Tonny Krijnen is active in several international organisations (ECREA and IAMCR).Currently she is chair of the *Popular Culture Workgroup* in the International Association for Media and Communication Research (IAMCR)*.* From 2010 till 2012 she served as the chair of the Gender and Communication Section of the European Communication Research and Education Association (ECREA) and is affiliated with the Erasmus Research Centre for Media, Communication.