In the changing media landscape, ever-increasing amounts of digital data are being created that are being used to reach an increasingly fragmented audience. Under the leadership of Joris Ebbers, affiliated with the University of Amsterdam, 12 researchers received an NWO grant of € 630,000 for the research project "Data-inspired creativity: The use of big data in cross-media creative innovation processes".
Online and offline media consumption generates a wealth of data. Companies use this data to automatically compile consumer profiles and make customized product recommendations. In addition, this data can help companies identify latent consumer demand to support their new product development process. In this project we investigate how big data in the rapidly changing media industry can support the development of new media formats in the innovation process. The researchers focus on exploring challenges and opportunities for cross-media companies that can generate valuable insights by combining data from each of the different platforms they own.
- dr. J.J. Ebbers (Universiteit van Amsterdam)
Co-applicants outside of EUR:
- dr. S Kruikemeier (Universiteit van Amsterdam)
- dr. F.A. Kunneman (Radboud Universiteit)
- dr. ir. F. Lelli (Tilburg University)
- dr. G. van Noort (Universiteit van Amsterdam)
- dr. J.M.T. Roos (Erasmus Universiteit Rotterdam)
- dr. S.C. Sauer (Rijksuniversiteit Groningen)
Co-applicants within EUR:
This research project is being carried out in collaboration with media company Talpa. The research results and the data will be published at the end of the project so that the research project can serve as an example for the media sector. The interdisciplinary team of researchers consists of scientists from the fields of business administration, communication, computer science, linguistics, media and cultural studies.