Biography
**Vidhi Chaudhri** is Associate Professor in the Department of Media and Communication at Erasmus University Rotterdam where she teaches in the International Bachelor in Communication and Media (IBCoM), Master Media & Business (M&B), and supervises MA theses. Her teaching and research interests span a variety of topics in organizational communication and public relations, including corporate social responsibility (CSR), crisis communication and corporate reputation, social-mediated corporate communication, organizational rhetoric, and digital activism. Driven by her interest in bridging academic and industry, her approach to teaching and research combines conceptual knowledge with an applied perspective. Besides, she facilitates interactive workshops for students and professionals. Vidhi has a doctorate in organizational communication from Purdue University, USA. Her dissertation examining the meanings and manifestations of corporate social responsibility (CSR) among organizations in India was supported by a competitive grant from the Purdue Research Foundation (PRF). Her work is published in peer-reviewed journals such as *Management Communication Quarterly, Public Relations Review, The Journal of Corporate Citizenship, International Journal of Business Communication, and Corporate Communication: A International Journal*, among others. She is co-author of several book chapters and business case studies. Most recently, she is co-author of *Corporate Communication through Social Media: Strategies for Managing Reputation *(published by SAGE). Before joining EUR in 2012, Vidhi was Assistant Professor in Communication at The Indian Institute of Management, Ahmedabad (IIMA) where she taught courses in organizational change, analytical writing, and spoken business communication, and facilitated sessions in executive education programs. A native of India, Vidhi studied history at Delhi University and worked as a public relations consultant with 20:20 MEDIA (now 2020 MSL) and a voice-over specialist at India’s national television network.
Erasmus School of History, Culture and Communication
- chaudhri@eshcc.eur.nl
- Room
- M8-07
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Vidhi Chaudhri, Jason Pridmore & Carola Mauck (2022) - Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges - International Journal of Strategic Communication, 16 (2), 206-221 - doi: 10.1080/1553118X.2021.1976784 - [link]
- Vidhi Chaudhri & Asha Kaul (2021) - Oil India Ltd.'s CSR Dilemma: Balancing community and business - Asian Case Research Journal, 25 (2), 289-307 - doi: 10.1142/S0218927521500140 - [link]
- Vidhi Chaudhri, Tessa Oomen, Jason Pridmore & A (Alexandra) Joon (2021) - 'CARE’ in social media: Perceptions of reputation in the healthcare sector - Journal of Communication Management, 25 (2), 125-141 - doi: 10.1108/JCOM-06-2020-0059 - [link]
- Phuong Hoan Le, Vidhi Chaudhri & Yijing Wang (2021) - Revisiting antecedents of organizational identification: How gig workers connect with the organization - [link]
- Vidhi Chaudhri & Tao Yue (2020) - Reputation Crisis? Facebook meets Cambridge Analytica [MOOC] - [link]
- Vidhi Chaudhri & A Kaul (2020) - Nestlé (dis)entangled! Braving the MAGGI noodle crisis in India. Part B - [link]
- T Willemstein, C Gatt & Vidhi Chaudhri (2020) - Balancing exclusivity and sustainability in the luxury fashion industry: #Burnberry - [link]
- Tao Yue, Raminta Beraite & Vidhi Chaudhri (2020) - Facebook's Reputation: Trials and Tribulations - [link]
- Vidhi Chaudhri & A Kaul (2020) - Nestlé (Dis)entangled! Braving the Maggi Noodle Crisis in India (B) - [link]
- Vidhi Chaudhri & A (Alexandra) Joon (2019) - A little bird told me: Examining the relevance of social media for the healthcare sector
- Vidhi Chaudhri & C Preda (2019) - Motivations and barriers to employee engagement in corporate social responsibility (CSR): A case study
- Yijing Wang & Vidhi Chaudhri (2019) - Business support for refugee integration in Europe: Conceptualizing the link with organizational identification - Media and Communication, 7 (2), 289-299 - doi: 10.17645/mac.v7i2.1877 - [link]
- Vidhi Chaudhri, A Kaul & A Desai (2018) - Speaking truth to power? An analysis of CEO open letters
- E Tankovski & Vidhi Chaudhri (2018) - Non-governmental organizations (NGOs) as corporate social actors: How Swiss NGOs are influencing the sustainability agenda
- Vidhi Chaudhri, A Kaul & A Desai (2018) - Speaking truth to power? An analysis of CEO open letters
- A Desai, A Kaul & Vidhi Chaudhri (2018) - An understanding of reputational contructs in the Indian context
- M Opitz, Vidhi Chaudhri & Yijing Wang (2018) - Employee Social-Mediated Crisis Communication as Opportunity or Threat? - Corporate Communications: an International Journal, 23 (1), 66-83 - doi: 10.1108/CCIJ-07-2017-0069 - [link]
- Vidhi Chaudhri (2022) - Management Communication Quarterly (Journal)
- Vidhi Chaudhri (2022) - Management Communication Quarterly (Journal)
- Vidhi Chaudhri (2021) - Business and Professional Communication Quarterly (Journal)
- Vidhi Chaudhri (2021) - Business and Professional Communication Quarterly (Journal)
- Vidhi Chaudhri (2020) - Cases as a teaching tool: Experience sharing
- Vidhi Chaudhri (2019) - Doing good in the digital era: Promise and peril
- Vidhi Chaudhri (2019) - Digital Activism
- Vidhi Chaudhri (2019) - Challenging representations of corporate responsibility: How NGOs are using social media for digital activism
- Vidhi Chaudhri (2018) - ‘Presentation skills’
- Vidhi Chaudhri (2018) - Corporate Social Responsibility (CSR) in controversial industries: Reputation boon or bane?
Master Class
- Year Level
- MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM4500
Master Thesis
- Year Level
- MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM5000
Crisis Management: Leadership in Action
- Year Level
- BA-2, BA-3
- Year
- 2022
- Course Code
- CM2095
Corporate Management with Social Media
- Level
- MA
- Year Level
- MA
- Year
- 2022
- Course Code
- CM4102
Corporate Communication
- Year Level
- BA-2, BA-3
- Year
- 2022
- Course Code
- CM2041
Consulting Challenge
- Level
- MA
- Year Level
- MA
- Year
- 2022
- Course Code
- CM4114