Biography
**Vidhi Chaudhri** is Associate Professor in the Department of Media and Communication at Erasmus University Rotterdam where she teaches in the International Bachelor in Communication and Media (IBCoM), Master Media & Business (M&B), and supervises MA theses. Her teaching and research interests span a variety of topics in organizational communication and public relations, including corporate social responsibility (CSR), crisis communication and corporate reputation, social-mediated corporate communication, organizational rhetoric, and digital activism. Driven by her interest in bridging academic and industry, her approach to teaching and research combines conceptual knowledge with an applied perspective. Besides, she facilitates interactive workshops for students and professionals. Vidhi has a doctorate in organizational communication from Purdue University, USA. Her dissertation examining the meanings and manifestations of corporate social responsibility (CSR) among organizations in India was supported by a competitive grant from the Purdue Research Foundation (PRF). Her work is published in peer-reviewed journals such as *Management Communication Quarterly, Public Relations Review, The Journal of Corporate Citizenship, International Journal of Business Communication, and Corporate Communication: A International Journal*, among others. She is co-author of several book chapters and business case studies. Most recently, she is co-author of *Corporate Communication through Social Media: Strategies for Managing Reputation *(published by SAGE). Before joining EUR in 2012, Vidhi was Assistant Professor in Communication at The Indian Institute of Management, Ahmedabad (IIMA) where she taught courses in organizational change, analytical writing, and spoken business communication, and facilitated sessions in executive education programs. A native of India, Vidhi studied history at Delhi University and worked as a public relations consultant with 20:20 MEDIA (now 2020 MSL) and a voice-over specialist at India’s national television network.
Erasmus School of History, Culture and Communication
- chaudhri@eshcc.eur.nl
- Room
- M8-07
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Avani Desai, Asha Kaul & Vidhi Chaudhri (2023) - Doing “Reputation” in the Indian Context: An Employee Perspective - International Journal of Communication (online), 17, 3267-3292 - [link]
- Vidhi Chaudhri, Jason Pridmore & Carola Mauck (2022) - Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges - International Journal of Strategic Communication, 16 (2), 206-221 - doi: 10.1080/1553118X.2021.1976784 - [link]
- Vidhi Chaudhri & Asha Kaul (2022) - "Water in the Desert?": Oil India's CSR Impact in Assam - [link]
- Vidhi Chaudhri & J E Hein (2022) - NGO-Business Partnerships: Implications for Corporate Social Responsibility and Social Change Communication - [link]
- Vidhi Chaudhri & Asha Kaul (2021) - Oil India Ltd.'s CSR Dilemma: Balancing community and business - Asian Case Research Journal, 25 (2-3), 289-307 - doi: 10.1142/S0218927521500140 - [link]
- Vidhi Chaudhri, Tessa Oomen, Jason Pridmore & A (Alexandra) Joon (2021) - 'CARE’ in social media: Perceptions of reputation in the healthcare sector - Journal of Communication Management, 25 (2), 125-141 - doi: 10.1108/JCOM-06-2020-0059 - [link]
- Phuong Hoan Le, Vidhi Chaudhri & Yijing Wang (2021) - Revisiting antecedents of organizational identification: How gig workers connect with the organization - [link]
- Vidhi Chaudhri & Tao Yue (2020) - Reputation Crisis? Facebook meets Cambridge Analytica [MOOC] - [link]
- Vidhi Chaudhri & A Kaul (2020) - Nestlé (dis)entangled! Braving the MAGGI noodle crisis in India. Part B - [link]
- T Willemstein, C Gatt & Vidhi Chaudhri (2020) - Balancing exclusivity and sustainability in the luxury fashion industry: #Burnberry - [link]
- Tao Yue, Raminta Beraite & Vidhi Chaudhri (2020) - Facebook's Reputation: Trials and Tribulations - [link]
- Vidhi Chaudhri & A Kaul (2020) - Nestlé (Dis)entangled! Braving the Maggi Noodle Crisis in India (B) - [link]
- Vidhi Chaudhri & A (Alexandra) Joon (2019) - A little bird told me: Examining the relevance of social media for the healthcare sector
- Vidhi Chaudhri & C Preda (2019) - Motivations and barriers to employee engagement in corporate social responsibility (CSR): A case study
- Yijing Wang & Vidhi Chaudhri (2019) - Business support for refugee integration in Europe: Conceptualizing the link with organizational identification - Media and Communication, 7 (2), 289-299 - doi: 10.17645/mac.v7i2.1877 - [link]
- Vidhi Chaudhri, A Kaul & A Desai (2018) - Speaking truth to power? An analysis of CEO open letters
- E Tankovski & Vidhi Chaudhri (2018) - Non-governmental organizations (NGOs) as corporate social actors: How Swiss NGOs are influencing the sustainability agenda
- Vidhi Chaudhri, A Kaul & A Desai (2018) - Speaking truth to power? An analysis of CEO open letters
- Vidhi Chaudhri (2023) - Looking forward, looking back: Turning points as moments of reflection and introspection
- Vidhi Chaudhri, Daniel Curtis & Mariangela Lavanga (2023) - ESHCC Societal Engagement Award 2023 (Event)
- Vidhi Chaudhri & Asha Kaul (2022) - How much is ‘enough’?: Interrogating the value and limits of corporate social responsibility (CSR) in the community.
- Asha Kaul & Vidhi Chaudhri (2022) - Strategizing for CSR communication: The archetype and the narrative
- Vidhi Chaudhri & Katarina Putnik (2022) - Talent Progression: A Systemic Approach
- Vidhi Chaudhri (2022) - Management Communication Quarterly (Journal)
- Vidhi Chaudhri (2022) - Management Communication Quarterly (Journal)
- Vidhi Chaudhri (2022) - Management Communication Quarterly (Journal)
- Vidhi Chaudhri (2021) - Business and Professional Communication Quarterly (Journal)
- Vidhi Chaudhri (2021) - Business and Professional Communication Quarterly (Journal)
Master Class
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2023
- Course Code
- CM4500
Consulting Challenge
- Level
- MA
- Year Level
- MA
- Year
- 2023
- Course Code
- CM4114