The Entrepreneurship and Creativity in Fashion course has been created in cooperation with You’ll marketing agency, represented by its founder Joanna Staniszewska, and involved a real case with Polish fashion brand, BOHOBOCO. BOHOBOCO was established in 2009 as a result of joining forces of two designers: Michał Gilbert Lach and Kamil Owczarek. From the beginning, the duo has been building a consistent image of the brand addressed to modern and independent women. Michał Gilbert Lach visited the course to challenge students to come up with new ideas regarding a possible brand image change. Students really enjoyed this real case and created a new slogan and new buyer persona for the brand. With assistance of students, Joanna Staniszewska conducted multiple interviews with one of the brand creators, Michał Guilbert Lach.
Watch the videos below for more information about the brand’s value proposition and Michael Gilbert Lach’s vision on trends in fashion.
