Consumer behavior on the health insurance market
Consumer choice is one of the essential preconditions for regulated competition in health care. The ease to switch health insurance is important for an efficient and user-friendly insurer’s service. Consumers’ perceptions about freedom to take out health insurance play a big role. Only if consumers are able to ‘vote with their feet’ will insurers actively purchase healthcare products that fulfill the needs of their enrollees.
This research area investigates the consumer behavior on the insurance market. Specifically, which subgroups of the population switch and which determinants cause the switching behavior. Devising effective solutions to reduce or eliminate switching barriers is essential to improve the performance of the Dutch healthcare system.
Daniëlle Duijmelinck (cp)
Trea Laske - Aldershof
Wynand van de Ven