Human-Centered Admissions in a Digital Age

Aleksandra Stuip

Aleksandra is an all-round (digital) marketing professional responsible for setting up, optimizing and expanding all (digital) marketing projects and activities within Erasmus School of Economics, mainly aimed at attracting the right students from the Netherlands and abroad. Her main responsibilities include providing data-driven online marketing advice, data gathering and evaluation, campaign performance monitoring, experimenting with new digital tools and helping to embed the successful ones into the existing digital strategy.

Ernst Bakker

Ernst is Head of Marketing at Erasmus University Rotterdam, responsible for corporate branding and identity, student recruitment, partner & relationship management, and fundraising. He has a strong track record in building and leading high-performing teams. An expert in marketing and branding, and experienced in working closely with admissions, Ernst knows all sides of the funnel, including where things tend to get… interesting. He enjoys bringing different perspectives together, cutting through complexity, and turning collaboration into something that actually works.

prof.dr. JH (Jason) Pridmore

Jason Pridmore is a Professor of Human Centric AI in Society at Erasmus University Rotterdam, focusing on emerging technologies and social change. He co-directs the Community for Learning Innovation and co-leads the university’s AI strategy. Jason coordinates major European projects such as COALESCE and SEISMEC and leads several research initiatives on science communication, digital identity, surveillance practices, and digital security. He has published extensively on privacy, data ethics, consumer data, and the role of new and social media.

He also advises multiple EU and Dutch projects on technology, privacy, and security. Jason is co-editor of Digitising Identities and previously worked on the DigIDeas project in Maastricht, studying the social and ethical implications of digital identification. He earned his PhD in Sociology from Queen’s University (Canada) in 2008 and was a postdoctoral researcher in the Surveillance Studies Centre before moving to the Netherlands.

Larissa Verbaas

Larissa is Connector Partnerships & Content at Rotterdam. Make it Happen., the city branding alliance where, together with 42 partners, she positions the city internationally, nationally, and locally as smart, healthy, circular, and vibrant. In her role, she connects partners from all corners of Rotterdam and makes sure that stories, campaigns, and collaborations keep the city visible and recognizable. As a born and raised Rotterdammer, the city is truly in her heart. She strongly believes in the power of collaboration to put Rotterdam in the spotlight and to give proud ambassadors a stage. And outside of work? You’ll find her running, on the yoga mat, paddleboarding, or cycling from event to festival to exhibition – because sitting still just isn’t in a Rotterdammer’s nature.

Marlon Domingus

Marlon Domingus is the data protection officer (FG) for Erasmus University Rotterdam (EUR), EUR Holding, and RSM BV. He is a philosopher in the world of privacy, data protection, and the EU data strategy (AI Act, DMA, DSA, DGA, DA, NIS2, etc.).

He regularly speaks and writes about Governance, Risk, and Compliance (GRC), audits, data ethics, privacy by design, and privacy engineering. He addresses various aspects of privacy through his own infographics and animations. He develops and provides education and training related to the GDPR and scientific research. He regularly writes national guidelines and was chair of the Quality Working Group that drew up the code of conduct and quality standards for the Dutch Register of Data Protection Officers (NRFG).

Stephanie Lie Sam Foek

Stephanie Lie Sam Foek works as a Senior Admissions Officer and Credential Evaluator at Erasmus University Rotterdam in the Netherlands. She has more than 15 years of experience in credential evaluation. Stephanie is an expert in European, Latin American, and transnational education systems. She takes a careful approach to ensure international qualifications are recognised correctly and is committed to promoting clear evaluation practices. Stephanie is passionate about improving education standards and believes in lively, hands-on training sessions where practical knowledge, real-life examples, group discussions and interactive activities make learning interesting.