Media & Business

How digital media change businesses

Is this study for you?

Do you have an international outlook and are you entrepreneurial and creative enough to meet the ever-changing and increasingly diverse demands of today's media and communication professions? Put yourself to the test in this engaging and entrepreneurial master specialisation and explore how new media have transformed the media business and other international industries.

Key Facts & Figures

Type
Master
Degree
MA
Mode of study
Full-time
Instruction language
English
Duration
1 year
Study points (EC)
60
Start date
September
Application Deadline (EEA)
15 May
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Study summary

Media & Business is one of the five master Media Studies specialisations. New digital technologies and globalisation have rapidly transformed the media and business landscape. New business models have been developed and new products and services have emerged. The master specialisation Media & Business allows you to explore these developments that present both strategic opportunities and challenges for organisations of all kinds, across industry sectors. How organisations adapt adapt to altering business and stay relevant, compete, and lead in a dynamic environment is at the core of media and business.

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Career prospects

Media & Business graduates are ready to start their career as for example, media analyst, social media manager, communication adviser, marketer, PR consultant, product/brand manager, and policy maker.

 

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What do our students think?

Ioana Ichim

Ioana Ichim - Student Master Media & Business

From start to finish, the student is encouraged to be a self-starter and get hands-on experience. In this way, the master’s seeks to bridge the gap between theory and practice.
From start to finish, the student is encouraged to be a self-starter and get hands-on experience. In this way, the master’s seeks to bridge the gap between theory and practice.

Prior to enrolling in the master specialisation Media & Business, I completed a bachelor’s in international studies at a different research university in the Netherlands (Leiden University). This is a multidisciplinary bachelor with focus on economics, politics, history, and culture.

Unique combination

I decided to study Media & Busniess because it feels to me a unique combination of media and business, two fields that I am equally interested in. I wanted to get a sense of the interplay between them and have the opportunity to work on entrepreneurial and business-oriented projects, while learning about communication and media markets.

Many strong assets

Media & Business has many strong assets, including the interesting curriculum, the engaging teaching style, the possibility to do an exchange program, the freedom to select topics for assignments, and the international crowd.

Yet, what I consider the most valuable aspect is the practical side that this master specialisation offers to the student. From start to finish, the student is encouraged to be a self-starter and get hands-on experience. In this way, the master’s seeks to bridge the gap between theory and practice. For the most part, teachers treat students as partners, being curious about their ideas and turning the classroom into a dynamic project field for real-life cases.

Media Economics and Media Management

My favourite course is Media Economics and Media Management. This course discusses multiple economic and business principles applied to media markets. The lecturer makes it relevant and fresh, by bringing cutting-edge examples from diverse industries. The projects proposed as part of the course are motivating and encourage the student to think outside-the-box and apply the theory into practice.

Sanne Linders

Sanne Linders - Student Master Media & Business

Media & Business offers a lot of possibilities on the job market.
Media & Business offers a lot of possibilities on the job market.

When I started studying my HBO bachelor Creative Business, I always told everyone that I would go to university to get my master’s degree. Now, here I am! Ever since I started my HBO studies, I felt the need to excel in the field of media and business. Therefore, I decided to study Media & Business and, for me, there is truly no better place to do this than at Erasmus University.

Aside from Erasmus University being close to the city I already live in, the courses and teachers really make it a unique master Specialisation that prepares you for the job market (or for future studies). And your fellow-students, who are from across the world, and being part of a diverse classroom make it even more educational.

Premaster Media Studies

As I came from a Dutch university of applied sciences (or HBO) I first needed to complete the premaster Media Studies at Erasmus University to later enrol into the master specialisation Media & Business. My experience with the premaster was very good. It serves as a good foundation and will make your life much easier during the master specialisation. Especially if you previously struggled with research courses.

Choose your own courses

Media & Business has many different courses and one of the perks is that you can choose some of the courses yourself. One of the elective courses that I really enjoyed and find very insightful is Strategic Mass Communication. The lecturer is very passionate about the subject and shared all kinds of (personal) historical and current experiences and stories. Creativity and research come together at the end of the course when you make your own strategic mass communication project.

Public relations

This master made me realize that I am very interested in public relations. I still don’t know exactly the job title I would like to claim after my studies, but I would like to do something related to public relations. Luckily, this master specialisation offers lots of possibilities on the job market and I still have time to figure it out.

Jodie Heijboer

Jodie Heijboer - Student Master Media & Business

Media & Business was my first choice in continuing my path to build a successful communication and marketing career.
Media & Business was my first choice in continuing my path to build a successful communication and marketing career.

It is a well-known fact that international environments drive innovation and creativity, and Erasmus University is a great example of this. Surrounded by openminded, innovative, and driven people, this is a place where people can push themselves to overcome challenges and create solutions.

First choice

In my final year of the International Bachelor Communication and Media at Erasmus University, I knew that the master specialisation Media & Business was going to be my first choice in continuing my path to build a successful communication and marketing career. There is a list of reasons for why I chose to stick with Erasmus, but above all, I appreciated the international environment and exciting career opportunities that Media & business offered.

Tools to apply knowledge and skills

My favorite aspect of Media & Business is the teaching material and teaching style. Ranging from a plethora of academic insights to gaining firsthand practical experience. Media & Business has not only taught me the ins and outs of business communication, but it has given me the tools to apply my knowledge and skills to a flexible degree of fields and positions. The teaching style itself is also noteworthy as it is incredibly engaging. The seminars require preparation so you can engage and be part of the discussion, which in my experience, is the best way to learn the material.

Rotterdam’s Bustling City Life

As someone who has lived their entire life right here in Rotterdam, I can vouch for its dynamic city life. Rotterdam is a very young, artsy, and almost edgy city full of contemporary art and culture. Living in this city is a must for anyone who wants to experience a vibrant city life full of students and young entrepreneurs. Packed with restaurants, shops, bars, clubs, museums, special events, and more, I can guarantee that you will never get enough of this city.

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