Media & Business

How digital media change businesses
M&B student on campus

Is this the programme you're looking for?

Do you have an international outlook and are you entrepreneurial and creative enough to meet the ever-changing and increasingly diverse demands of today's media and communication professions? Put yourself to the test in this engaging and entrepreneurial master specialisation and explore how new media have transformed the media business and other international industries.

Key Facts & Figures

Type
Master
Degree
MA
Mode of study
Full-time
Instruction language
English
Duration
1 year
Study points (EC)
60
Start date
September
Application Deadline (EEA)
15 May
View all

The study programme in a nutshell

Media & Business is one of the five master Media Studies specialisations. New digital technologies and globalisation have rapidly transformed the media and business landscape. New business models have been developed and new products and services have emerged. The master specialisation Media & Business allows you to explore these developments that present both strategic opportunities and challenges for organisations of all kinds, across industry sectors. How organisations adapt adapt to altering business and stay relevant, compete, and lead in a dynamic environment is at the core of media and business.

Why this study

''What I like the most about the programme I think is the hands-on approach.''

Media & Business by Ioana

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Students meeting each other

Find out everything you need to know at one of these (online) events.

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Career opportunities after graduation

Media & Business graduates are ready to start their career as for example, media analyst, social media manager, communication adviser, marketer, PR consultant, product/brand manager, and policy maker.

 

This could be your future

What do our students think?

Portrait photo Pedro Pinote

Pedro Pinote

Pedro Pinote - Student Media & Business

You learn about the role and impact of media within organisations, however, you are also encouraged to critically think about how future technologies might impact organisations of the future.
Portrait photo Pedro Pinote
You learn about the role and impact of media within organisations, however, you are also encouraged to critically think about how future technologies might impact organisations of the future.

After finishing my bachelor’s in Communication Sciences I was unsure which master to choose. I knew my passions and interests lay in organisational communication, however, I was uncertain as to how I could dive deeper into this area while acquiring complementary knowledge which could enrich my path to building a career.

Futuristic approach to teaching

After researching and comparing different master programmes, I noticed that Media & Business was one of the few which addressed a wide range of fields of study related to new media and corporate management, ranging from surveillance and artificial intelligence to corporate social responsibility and marketing. The entrepreneurial nature of the courses’ content is also something that I have come to love about the master specialisation. But in my opinion, one of the most exciting aspects of Media & Business is its futuristic approach to teaching. Students learn about the role and impact of media within organisations, however, they are also encouraged to critically think about how future technologies might impact organisations of the future.

Self-learning capabilities

During my previous studies I got familiar with mostly in-class learning which meant a higher load of classes per week. The weekly Schedule of Media & Business, on the other hand, is much less overwhelming with classes highly relying on the students’ self-learning capabilities through the materials provided in the university’s platforms. At first, I struggled with this teaching style, as I had encountered some time management issues during my bachelor's. However, this method has allowed me to learn how to best manage my responsibilities while balancing my personal and academic life.

International environment

Lastly, the international environment of both the university and the master specialisation allows students to exchange experiences and opinions in and out of class. This exchange has especially helped me gain a global view of how new technologies are impacting different countries at different rates and in different ways.

Portrait photo Henna Kanerva

Henna Kanerva

Henna Kanerva - Student Media & Business

What stood out to me is the way Media & Business incorporates theoretical courses while keeping the focus on the professional field.
Portrait photo Henna Kanerva
What stood out to me is the way Media & Business incorporates theoretical courses while keeping the focus on the professional field.

After moving from Finland to France, and later to the Netherlands, I was certain I wanted to complete my university education abroad. After completing my bachelor’s degree, making the choice for the right master’s programme followed. What stood out to me from Erasmus University Rotterdam and Media & Business, in particular, is the way the specialisation incorporates theoretical courses while keeping the focus on the professional field.

A variety of research methods

Having a background in Media and Culture Studies, I enrolled in Media & Business to broaden my knowledge of media from an organisational perspective, focusing on communications and digital transformations. What I encountered from the start was the emphasis on the different research methods. While I didn’t work with some of these methods, such as the quantitative methods, during my bachelor’s, we were able to practise them from the beginning. Exploring new methodologies was both challenging and useful for upcoming courses as well as for conducting a master’s thesis later in the year.  

Broadening your interests

Media & Business offers a range of courses suitable for my future, as I later aim to start my professional career within the field of communications. However, since the start of the specialisation, I have taken part in courses such as Media Economics and Media Management, which have broadened my understanding of the economics of media companies. This course gave not only many ideas for a possible master’s thesis, but also career prospects after the specialisations. For this reason, I also encourage future students to explore topics outside of their planned trajectory.

Portrait photo Alessia Bruno

Alessia Bruno

Alessia Bruno - Student Media & Business

The international professors give you an analytical and entrepreneurial perspective on the new business of media. Furthermore, this specialisation allows you to create your personal path by attending different workshops and courses.
Portrait photo Alessia Bruno
The international professors give you an analytical and entrepreneurial perspective on the new business of media. Furthermore, this specialisation allows you to create your personal path by attending different workshops and courses.

The story about why I chose this specialisation, and the city of Rotterdam is actually quite romantic. Last year, while I was living in Belgium, I had the chance to visit some cities in the Netherlands and I immediately fell in love with Rotterdam.

International and stimulating environment

It was such a big feeling of belonging that I checked the website of Erasmus University Rottedam and found out that the master specialisation Media & Business suited perfectly with what I wanted to do. I’ve always loved living and studying in an international and stimulating environment and everyone told me that Erasmus University Rotterdam was the first and best choice. I did a Bachelor in Italy, in IT and Communication. After finishing my bachelor and my exchange, I was finally ready to take on a new challenge and start a new academic adventure abroad.

Communication and speaking in public have never been a problem for me and I have chosen Media & Business to improve my skills in Public Relationships, Brand Communication, Corporate Communication, Advertising, and Media Transformation, which are all subjects I am very fond of.

Create your personal path

Moreover, this master specialisation offers a real international and dynamic experience with other students from all around the globe. But also, with international professors which gives you an analytical and entrepreneurial perspective on the new business of media. Furthermore, this specialisation allows you to create your personal path by attending different workshops and courses.

It could be a hard choice, deciding to move to another country with a different academic and study approach, changing downright your life. I strongly believe that all the efforts will be rewarded, and I would choose this Media & Business again and again.  

Portrait picture of Ioana Ichim

Ioana Ichim

Ioana Ichim - Student Master Media & Business

From start to finish, the student is encouraged to be a self-starter and get hands-on experience. In this way, the master’s seeks to bridge the gap between theory and practice.
Portrait picture of Ioana Ichim
From start to finish, the student is encouraged to be a self-starter and get hands-on experience. In this way, the master’s seeks to bridge the gap between theory and practice.

Prior to enrolling in the master specialisation Media & Business, I completed a bachelor’s in international studies at a different research university in the Netherlands (Leiden University). This is a multidisciplinary bachelor with focus on economics, politics, history, and culture.

Unique combination

I decided to study Media & Busniess because it feels to me a unique combination of media and business, two fields that I am equally interested in. I wanted to get a sense of the interplay between them and have the opportunity to work on entrepreneurial and business-oriented projects, while learning about communication and media markets.

Many strong assets

Media & Business has many strong assets, including the interesting curriculum, the engaging teaching style, the possibility to do an exchange program, the freedom to select topics for assignments, and the international crowd.

Yet, what I consider the most valuable aspect is the practical side that this master specialisation offers to the student. From start to finish, the student is encouraged to be a self-starter and get hands-on experience. In this way, the master’s seeks to bridge the gap between theory and practice. For the most part, teachers treat students as partners, being curious about their ideas and turning the classroom into a dynamic project field for real-life cases.

Media Economics and Media Management

My favourite course is Media Economics and Media Management. This course discusses multiple economic and business principles applied to media markets. The lecturer makes it relevant and fresh, by bringing cutting-edge examples from diverse industries. The projects proposed as part of the course are motivating and encourage the student to think outside-the-box and apply the theory into practice.

Choosing a study is quite a challenge! Still in doubt about this study and want to have a good overview? Receive a clear digital brochure for this study.

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