Programme overview

Media & Business
M&B student on campus

Media & Business is one of Media & Business is one of the five master Media Studies specialisations. As a Media & Business student, you will explore developments and ways in which media firms and other companies adapt to altering business conditions and new modes of communication and business. Scroll down to have a look at the study programme for the academic year 2023 – 2024.

What you will learn

Using different research techniques, you will be able to uncover challenges faced by companies, entrepreneurs and policymakers in the media industries and other business fields. By exploring the impact of new media technologies on existent business models as well as their innovative potential, you will become an expert in the field.

Course overview

Below you can view the programme of Media & Business for this year.

The capacity of Elective Seminars and Research Workshops is limited. Students have the opportunity to indicate their course interests. Allocation will be done by the Programme Coordinator. Content, themes and scheduling of Elective Seminars and Research Workshops is subject to change and may vary in subsequent academic years. 

Study Schedule

Term 1

Course code: CM4101

Student workload: 5 EC

Corporate Management with Social Media

CM4102

5 EC

Media Economics and Media Management

CM4103

Term 1-2

Course code: CM4304

Student workload: 10 EC

Term 2

Course code: CM4161

Student workload: 5 EC

Advertising, Gender and the Body

CM4158

5 EC

Corporate Social Responsibility Communication

CM4120

Diversity and Inclusion in Strategic Communication

CM4160

Culture, New Media & International Business

CM4108

Future Studies as a Strategic Tool for Media Firms

CM4163

Global Advertising

CM4154

 

Term 3

Course code: CM4114

Student workload: 5 EC

Fashion Brand Activism and Social Media

CM4112

5 EC

Entrepreneurship in Media and Business

CM4109

Leadership Communication: Strategies and Trends*

CM4110

Roaming the Digital World: Data Analytics for Business & SocietyCM4104

Digital News Media: Consumption & Engagement

CM4111

Strategic Mass Communication

CM4605

Term 1-4

Course code: CM4500

Student workload: 2 EC

Course code: CM5000

Student workload: 18 EC

* Content, themes and scheduling of Elective Seminars and Research Workshops is subject to change and may vary in subsequent academic years.
*The capacity of Elective Seminars and Research Workshops is limited. Students have the opportunity to indicate their course interests. Allocation will be done by the Programme Office. 

Compare @count study programme

  • @title

    • Duration: @duration
Compare study programmes