Programme overview

Media & Business
Media & Business student

The study programme in a nutshell

Media & Business is one of the five master Media Studies specialisations. As a student of this programme, you will explore the ways in which media firms and other companies adapt to altering business conditions and new modes of communication.

During the master specialisation, you will learn to critically engage with the fast paced technological and organisational changes in media and business. Through real world cases, collaborative projects, and guest lectures with industry professionals, you will have valuable opportunities to explore the intersection of research and practice.

What you will learn

Using different research techniques, you will be able to recognize challenges faced by companies, entrepreneurs and policymakers in the media industries and other business fields. Applying theory to practice will allow you to further develop academic skills such as presentation, analysis, argumentation, and writing. By exploring the impact and the innovative potential of new media technologies on existent business models, you will become an expert in the field.

Master thesis

The final step in the master specialisation is writing your master thesis. Students before you wrote their master thesis on topics such as ‘the branding of sustainable fashion companies’, ‘Humour in crisis communication’, ‘Influencer Credibility in Beauty Marketing on Instagram’, ‘Employee engagement with Corporate Social Responsibility’ , ‘AI use and acceptance in organisations’, ‘Corporate responses to #BlackLives Matter’, to name a few.

Course overview

Below you can view the fulltime programme of Media & Business for 2024-2025.

Study Schedule

Term 1

Course code: CM4101

Student workload: 5 EC

Corporate Management with Social MediaCM41025 EC
Media Economics and Media ManagementCM4103

Term 1-2

Course code: CM4304

Student workload: 10 EC

Term 2

Course code: CM4161

Student workload: 5 EC

Corporate Social Responsibility CommunicationCM41205 EC 
Culture, New Media & International BusinessCM4108 
Future Studies as a Strategic Tool for Media FirmsCM4163 
Diversity & Inclusion in Strategic CommunicationCM4160 
Social Marketing CampaignsCM4164 

Term 3

Course code: CM4114

Student workload: 5 EC

Fashion Brand Activism and Social MediaCM41125 EC
Entrepreneurship in Media and BusinessCM4109
Leadership Communication: Strategies and Trends*CM4110
Roaming the Digital World: Data Analytics for Business & SocietyCM4104
Digital News Media: Consumption & EngagementCM4111
Strategic Mass CommunicationCM4605

Term 1-4

Course code: CM5050

Student workload: 20 EC

Note: The capacity of Elective Seminars and Research Workshops is limited. Students can indicate their preferences, and will be allocated on a first come, first serve basis. Content, themes and scheduling of Elective Seminars and Research Workshops is subject to change and may vary in subsequent academic years.

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