Why this programme

Media & Creative Industries
Student MCI on campus

Would you like to be on top of the fast paced technological and organizational developments in the media and creative industries? Are you ready to meet the manifold challenges faced by media managers, marketers, entrepreneurs and other creative workers? This innovative, international specialisation provides you with the analytical and creative skills to succeed in one of the most vibrant sectors of today’s global economy.

The products and services of the media and creative industries create economic, social and cultural value. Digital media allow us to easily access music, movies, games, TV programmes, news, books and vlogs; we continuously communicate through social media, apps, platforms and brands.

The industries creating and disseminating these products and services are not just of  increasing economic importance, they also have a wide-ranging cultural impact. The media and creative industries have greatly transformed in recent years, due to digitalisation, internationalisation, and economies of scale, but also under the influence of socio-cultural, political and economic developments. Media & Creative Industries prepares you for a vital role in the creative, media and entertainment industries.

Five reasons to study Media & Creative Industries at the EUR

  • using state-of-the-art theory and methods, you will learn to trace, analyse and address key developments and challenges in the media and creative industries;
  • you will be part of an international, interactive and small scaled classroom, enabling you to develop a comprehensive, international perspective on the media and creative industries;
  • you will receive instruction from an enthusiastic team of specialised lecturers who actively support you and who provide intensive and individual coaching; 
  • you have the opportunity to join Case Projects;
  • the programme's practice-based approach and distinctive focus on the labour market will bring you into contact with a variety of media and creative industry professionals, which will facilitate access to high profile jobs in the media and creative industries.

A word from

Portrait picture of Viktoria Vargova

Viktoria Vargova

Viktoria Vargova - Student Master Media & Creative Industries

I think that Media & Creative Industries is laying down a solid knowledge base for my future work.
Portrait picture of Viktoria Vargova
I think that Media & Creative Industries is laying down a solid knowledge base for my future work.

After finishing my bachelor’s in international Relations and European Studies and taking some time off to travel, volunteer and work, I realized that I wanted to pursue my Master in a slightly different field. Although I loved what I studied before, I wanted something that would finally allow me to be more creative and connected to the subjects I was interested in. I wanted to pursue a career that was not going to be monotonous and predictable; I wanted something that would challenge me, allow me to be innovative, flexible and in a field that calls for creativity and out-of-the-box thinking.

Tailored to your liking

Erasmus University was a clear choice to me, but the master specialisation Media and Creative Industries exceeded my expectations. Not only do our professors happen to be brilliant and knowledgeable individuals but also the content of the programme can be tailored to your liking. The teaching model asks for us students to be active and assertive, contributing with ideas and discussions. The classroom is as international as you can imagine, and therefore our classes are always intriguing, reflecting the diverse points of view.

Practice makes perfect

There is a lot of writing included, which might seem overwhelming at first, but the reason is clear: practice makes perfect. I can feel that this master specialisation is helping me to improve my skills, whether it is clear and concise writing, critical thinking, mastering the research methods and analysis, or public speaking and teamwork.

Theoretical framework and practical application

Although every course brought me some valuable knowledge, courses like Audience Engagement or Innovation in the Creative Industries present a great combination of a theoretical framework and practical application. We are very free in choosing our topics of interest while working on a research paper or any other project, but we always have rubrics to follow and further guidance from our professors. This programme is already teaching me more than I expected, and I am curious about what is in store for the next months to come.

Solid knowledge base for the future

The ultimate goal after the master specialisation is to have my own online business within the creative field. However, I would love to acquire more practical knowledge in companies dealing with creative processes, design, social matters or the combination of…well, everything. It feels that our options are going to be broad, which fits with a personality like mine that does not want to settle for one path only. I think that Media & Creative Industries is laying down a solid knowledge base for my future work, so I am very much looking forward to seeing what the Netherlands (or the world) has to offer afterwards!

Photo of Sherida van IJsselmuide

Sherida van IJsselmuide

Sherida van IJsselmuide - PR Consultant at Bijl PR

The program has taught me a lot about how media work, how audiences might perceive certain messages and what role digitalization plays.
Photo of Sherida van IJsselmuide
The program has taught me a lot about how media work, how audiences might perceive certain messages and what role digitalization plays.

Why did you choose the Master programme Media & Creatieve Industries? Was it a conscious choice for a specific career path? What other factors contributed to your decision?

Coming from a very practice-oriented bachelor programme in Journalism, I was looking for a theoretical deep dive to complement my skills and experience. I completed my study at the age of 21 and knew I wasn’t ready to start working yet. Also, I had no clear idea yet of what kind of career I wanted to pursue. All I knew was that I was interested in many things, and that being a journalist all my life would not satisfy me. In my search on ‘what to do next’, I stumbled upon the Media & Creative Industries pre-master program. It was perfect for me, to both gain more theoretical knowledge as well as to find out what other job opportunities in the media sector would suit me.

Has the Media & Creative Industries programme lived up to your expectations?

It surely did. What I liked most, is that even though it was of course a master program and therefore had a strong theoretical component, the courses were also linked to the daily practice of media professionals. It taught me how to use theory to solve real problems. It was a lot of hard work, but I felt that the programme was the right choice for me.

How long did it take you to find a job after graduation?

Not long at all. I already found a job while I was still completing my master programme.

For which organisation or company do you currently work, and what is your position?

For 1,5 years now I have been working at Bijl PR as a consultant. Bijl PR is a public relations agency, based in the heart of Rotterdam. We build, guard and strengthen reputations for brands, companies and organisations. From corporates to non-profits, and everything in between. We help our clients to tell their story, reach the right audiences and really make an impact with their communications.

How did you find your first job?

By simply applying to an open vacancy I found online. I extended my master programme with an exchange semester at a university in Italy (which I’d totally recommend, by the way). From there, I started my job hunt. Successfully. I found a job in online communications at the University of Utrecht. However, a few months in an opportunity at Bijl PR came by that I could not ignore. For this position, I actually did not have enough experience. I decided to just try and send the director of the agency a message on LinkedIn. He was charmed by this and invited me for a job interview. The rest is history.

What are your most prominent tasks?

My tasks are best summarized as advising our clients on everything related to public relations and communications. I do both strategic and executive work. From creating PR plans and strategies to drafting up press releases, coordinating influencer campaigns, being a spokesperson for media questions and supporting clients with crisis communications. My work is very diverse, and so is the range of clients I work for. This makes it dynamic. My days never look the same. But the diversity and complexity makes it challenging from time to time as well. Luckily, I have a great team and boss, supporting and guiding me when necessary. And having been in this job for some time now, I have learned that those challenges are necessary in order to grow.

Which components of your Master programme are useful in your current position or career trajectory?

My master program helped me in developing a critical attitude, which you definitely need to have when working as a consultant. It is my job to stay calm, analyze the situation thoroughly and guide my clients into the direction that helps them to reach their goals best. On a more practical level, the program has taught me a lot about how media work, how audiences might perceive certain messages and what role digitalization plays in all this. Working in public relations and trying to reach certain audiences via both online and offline media, this knowledge comes in very useful.

Any advice for new graduates?

Do not put too much pressure on yourself to find your dream job right away. Sometimes, a not so great match can be just what you need to push you into the right direction and learn a thing or two about yourself. Most importantly: do never let your fear guide you. And consider starting off at an agency like I did. For me, working at an agency is the perfect stepping stone to gain a lot of valuable experience in the field and learn about my own strengths and interests at the same time.

Marjolijn Winten

Marjolijn Winten - Alumna Master Media & Creative Industries

Ik vind de commerciële kant van communicatie echt heel leuk
Ik vind de commerciële kant van communicatie echt heel leuk

‘Toen ik een half jaar moest overbruggen tussen mijn Bachelor Communicatie- en Informatiewetenschappen en de Master Media & Cultuur kwam ik via- via bij Universal Music terecht. Er ging een wereld voor me open en ik ontdekte daar dat ik communicatie, en juist ook de commerciële kant hiervan, echt heel leuk vind.

Ik heb mijn afstudeeronderzoek in Argentinië gedaan en vanuit daar gesolliciteerd. Bij terugkomst deed Warner Music mij een aanbod. Op de avond voor mijn eerste werkdag leverde ik mijn scriptie in, dat sloot naadloos aan. Daarna kwam ik bij Viacom International Media Networks terecht, waar ik nu verantwoordelijk ben voor de marketing van Comedy Central Duitsland/Zwitserland/Oostenrijk. Ik bekijk de programmering en bepaal hoe we bepaalde programma’s gaan promoten. Het is echt marketing in de breedste zin van het woord, heel uitdagend en veelzijdig.

Huidige studenten zou ik aan willen raden om te proberen erachter te komen waar je hart ligt. Ikzelf heb er tijdens mijn studie altijd veel dingen naast gedaan, al realiseer ik me dat dit tijdens de Master best lastig is omdat die pittig is. Maar juist aan die nevenactiviteiten heb ik veel gehad. Probeer je echt zoveel mogelijk naast je studie te ontwikkelen. Zo kom je er ook achter wat je leuk vindt en dan kun je komen waar je wilt komen. Daardoor ga ik elke dag met heel veel plezier naar mijn werk.'

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