Creating more sustainability with impact-driven education

What do Fabienne Chapot, GreenChoice, Poppodium 013 and Ctouch have in common? All four companies have their business models analyzed for sustainability by RSM master’s students within the Sustainable Business Model course!

What will our students do? Over a period of 6 weeks, 60 students of the elective Sustainable Business Model, will analyze the business models and present improvement proposals regarding making the organization more sustainable to the 4 external partners involved in this course. This elective is given by Taslim Alade and is part of the master Global Business and Sustainability of Rotterdam School of Management. Thursday February 8, we celebrated the kick-off. 

Stakeholders from different sectors 

All our partners are in different sectors, such as fashion, music entertainment, energy, and making touchscreens. Despite the different sectors in which they operate, they have one thing in common. All parties all concerned with sustainability and have the ambition to reduce their CO2 footprint and waste. Let’s dive deeper into the efforts made by our partners to make a positive societal change and how our students will help them. 

Genoeg ge-waste

Poppodium 013 is working on sustainability in several ways, which manifested itself in the project ‘Genoeg ge-waste’. Part of this project was replacing soft plastic cups with hard cups. This led to less pollution in places where people can hand in this cup and donate the money to a charity. By doing this, Poppodium 013 is not only getting more sustainable, but is also making a positive societal impact in the world. Yet, Poppodium 013 is not finished and is thriving to reduce the CO2 footprint of both the audience and the artists. This is the challenge our students will work on during this course. 

Transparency of the supply chain at Fabienne Chapot

“We want to bring positive change through facilitating female empowerment and the creation of more responsible products.” One of the projects at Fabienne Chapot was creating transparency of the supply chain. Every price tag has a QR-code in which the customer can see the journey of the clothing piece. In 2024 Fabienne Chapot wants to make even more impact. They want to do this by improving the materials and circularity, the environmental footprint and creating fair sourcing. An interesting task for our students!

“CTouch wants to be number one in sustainability.”

One of the goals of CTouch is to have net-zero emissions by the end of 2050. They have tried several projects like delivering products without boxes and plastic. Although when they delivered the products, the customer said that they can’t accept the products, because it isn’t delivered in a box, meaning that the product it is not new. Thus, CTouch is looking for other ways to contribute to a lower CO2  footprint, because they want to become the number one in sustainability. It’s up to our students to come up with ways to achieve this.

The vision of a sustainable future at Greenchoice

Greenchoice wants to make an environmental impact while maintaining healthy economic growth. They thrive to broaden the focus on more segments and go from “not green yet to dark green.” A vision of a sustainable future lies with the social & in balance with nature, as Greenchoice described it. But how can they differentiate with climate adaption and biodiversity? Some progress has already been made, but they are looking to transform this into something stronger with the help of the students.

Join the ride!

As you have read, our societal partners operate in very different sectors and still are making an impact by improving their sustainability in their own way. So, there is place for every kind of partner, even for you. Do you want to make more impact on the world and on our education? Join the ride by contacting Moon Fung Fong at and participate! 

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