Inaugural address Professor Martijn de Jong on Friday 31 May 2013

On Friday 31 May 2013 Martijn de Jong, Professor of Marketing Research, will present his inaugural address entitled ‘New Survey Methods: Tools to Dig for Gold’.This event will start at 4.00 pm in the Senaatszaal (Campus Woudestein).

About the Inaugural Address

Surveys are widely used by scholars, companies, and public policymakers to generate invaluable insights. Despite the popularity of surveys, several biases can affect the validity of self-reported data. In his inaugural address, Martijn de Jong discusses how new survey methods can help to extract valid information from surveys.

Several examples are presented that showcase the relevance of better research design and careful statistical modeling of the response process. In addition, De Jong addresses some commonly held perceptions about the ability to make causal inferences with survey data.

About Martijn de Jong

Martijn de Jong is Full Professor of Marketing Research at the Erasmus School of Economics. He obtained his PhD in Marketing (cum laude) from Tilburg University in 2006, and an MSc in Econometrics from Erasmus University Rotterdam in 2002 (also cum laude).

He was a visiting scholar at Columbia University and NYU in 2008. Martijn received several major research grants, including an NWO VENI grant. His awards include the J. C. Ruigrok award, the Christiaan Huygens award, and the Erasmus Research prize. He was named a “Marketing Science Young Scholar” by the Marketing Science Institute (MSI).

De Jong’s main research interests are consumer preference measurement, cross-cultural marketing, sensitive topics, psychometrics and privacy issues. His articles have been published in various journals, including Marketing Science, Journal of Marketing, and Quantitative Marketing & Economics. Martijn serves on the editorial boards of the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing.

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