Dr. Mariangela Lavanga was recently featured in a Vogue Business article on Pitti Immagine Uomo.
Lavanga did previous research on the role of Pitti Uomo trade fair in the menswear fashion industry.
The menswear trade fair is celebrating its 30th birthday this year. Over the last three decades Pitti Immagine Uomo has transformed from an export for Italian menswear designed into a show where nearly half of the exhibitors are international. The numbers of buyers travelling from abroad increases each year as well.
Lavanga discusses what Pitti Immagine Uomo used to be and what makes the trade fair interesting now.