Lara on the master Marketing Management

Lara is a master student in Marketing Management at Rotterdam School of Management, Erasmus University (RSM). Originally from Turkey, she has an international background, having lived in different countries while growing up. After completing the International Bachelor Communication and Media (IBCoM) at Erasmus University Rotterdam, she decided to continue her studies in Rotterdam and pursue marketing.

Can you tell us a little about your background and how your study choice began?

'I am Turkish and Finnish, but I spent most of my life growing up in Turkey. I also lived in Germany for a period as part of an international family environment. Because I was exposed to international settings from a young age, I naturally became interested in international communication and media. When it was time to choose what to study, I moved towards that direction. I later realised that the Netherlands is very good for this field, and I also wanted to study abroad again as a more independent adult.'

How did you discover marketing during your bachelor?

'During my bachelor, I started to explore marketing through the electives and courses I chose. I have always enjoyed both the creative and analytical sides of work. I used to do theatre for many years and even became president of my high school theatre club. At the same time, I liked data and strategy. Marketing felt like the perfect combination, because it allows you to tell a story while also understanding consumer insights.'

What made you choose the master programme in Marketing Management?

'I already knew about RSM’s international reputation as a business school. But what really convinced me was attending the Master Open Day for this programme. I liked how the structure was described as having both breadth and depth. In the first semester, you gain a broad understanding of the market and strategy, with courses such as marketing strategy and consumer behaviour. In the second term, you can specialise through electives like brand development or digital marketing. That balance between analytical work and creative thinking really suited me.'

Did you have any doubts when choosing a master programme?

'I did think about whether I should stay in the same faculty where I did my bachelor. It was convenient because I already knew the teachers and the system. But I felt I had built a solid foundation in communication studies, especially with research skills and a social constructivist approach. I wanted to challenge myself by trying something slightly different while still working towards my career goals.'

Why did you choose Erasmus University Rotterdam?

'It was important to me that I felt at home on campus. While looking for a university, I visited both Amsterdam and Rotterdam, but Rotterdam soon felt more like a place where I could really feel at home. I find campus life, the student associations and the strong sense of community very appealing.

For instance, I play basketball for the university team and have taken part in various activities, such as dance classes, language courses and media masterclasses. There, I learnt, for example, how to record a podcast and work with a teleprompter and a green screen. For me, that’s just as important as a university’s academic reputation. I want to study at a place where I feel happy and motivated to get the best out of myself.'

What advice would you give to students choosing a master programme?

'I would advise students to first explore the options and write down what they genuinely enjoy doing. Think about the skills you already have and what energises you. Try to reflect on where you want to end up in the future. It is not necessary to have everything figured out immediately. Choosing a programme is more of an iterative and reflective process.

Talk to people around you. Sometimes others can see strengths or talents in you that you might overlook yourself. Ask for advice, and listen to your own thoughts as well. There is no single “right” choice. You can always evaluate your path later if something does not feel right. Every step gives you experience, new insights, and the chance to adapt your direction. Trust yourself and work with what you have.'