Biography
Sanne Opree is Associate Professor of Quantitative Research Methods in the Department of Media and Communication at Erasmus University Rotterdam.
Her research line, “The good(s) life”, focuses on the effect of advertising and commercial media on youth’s materialism and well-being.
Sanne holds a MA degree in Culture Studies (2007) and MSc degree in Sociology (2009) from Tilburg University. In March 2014 she received her PhD degree in Communication Science from the Amsterdam School of Communication Research ASCoR. Selected for their Young Talent Project, Sanne worked as an Assistant Professor of Youth & Media in the Department of Communication Science at the University of Amsterdam between September 2013 and March 2015.
Sanne has published refereed articles in renowned journals such as Communication Research, Media Psychology, and Pediatrics. Her research has been recognized with best paper awards at several international conferences, as well as the Baschwitz young scholar article of the year award of ASCoR (2015) and the annual research prize of Erasmus University Rotterdam (2017).
She also received teaching awards from the Graduate School of Communication of the University of Amsterdam (2014) and the Graduate School of Social Science and the Humanities of the Erasmus University Rotterdam (2019). Sanne's teaching interests include quantitative methods, research ethics, advertising and marketing, and consumer culture theory. Since 2017 she is the bachelor thesis coordinator for the International Bachelor in Communication and Media IBCoM.
Erasmus School of History, Culture and Communication
- opree@eshcc.eur.nl
More information
Work
- Bartosz Zerebecki, Suzanna Opree & Joep Hofhuis (2024) - Mediated contact with LGBTQ characters: Associations between recognizability, parasocial friendship, wishful identification, and LGBTQ prejudice. - Communication Studies - doi: 10.1080/10510974.2024.2390703
- Sanne Pieters, Suzanna J. Opree & Esther Rozendaal (2024) - Surveillance and self-care: Performing beauty labor in online video content - European Journal of Cultural Studies - doi: 10.1177/13675494241264982 - [link]
- Bartosz G. Żerebecki, Suzanna J. Opree, Joep Hofhuis & Susanne Janssen (2024) - Beyond Perceived Similarity: Development and Validation of the Character Recognizability Scale (CRS) - Mass Communication and Society, 27 (5), 1220-1251 - doi: 10.1080/15205436.2024.2366224 - [link]
- Iris van Ooijen, Claire M. Segijn & Suzanna J. Opree (2024) - Privacy Cynicism and its Role in Privacy Decision-Making - Communication Research, 51 (2), 146-177 - doi: 10.1177/00936502211060984 - [link]
- Bartosz G. Żerebecki, Suzanna J. Opree, Joep Hofhuis & Susanne Janssen (2024) - Recognizing the Similarities and Appreciating the Differences?: Content Choices and Perceived (Dis)similarity With TV Show Characters Among Youth - Psychology of Popular Media, 13 (2), 210-218 - doi: 10.1037/ppm0000465 - [link]
- B. G. Żerebecki, S. J. Opree, J. Hofhuis & S. Janssen (2024) - Successful Minority Representations on TV Count: A Quantitative Content Analysis Approach - Journal of Homosexuality, 71 (7), 1703-1726 - doi: 10.1080/00918369.2023.2191287 - [link]
- Suzanna J. Opree & Rinaldo Kühne (2023) - Linking Adolescents’ Exposure to and Identification With Reality TV to Materialism, Narcissism, and Entitlement - Psychology of Popular Media, 12 (4), 450-458 - doi: 10.1037/ppm0000426 - [link]
- Mariana Fried & Suzanna Opree (2023) - Advertising has come out: Viewers’ perception of the portrayal of lesbian, gay, and transgender characters in advertising - Poetics. Journal of Empirical Research on Culture, the Media and the Arts, 96, 1-11 - doi: 10.1016/j.poetic.2023.101761 - [link]
- Alba Clément, Bartosz G. Żerebecki & Suzanna J. Opree (2023) - Striking the Right Pose Successful Representations of Transgender Women of Color - Tijdschrift voor Communicatiewetenschap, 51 (4), 365-386 - doi: 10.5117/tCW2023.4.002.CLEM - [link]
- Bartosz G. Żerebecki & Suzanna J. Opree (2022) - The direct and indirect effects of social technology use on children's life satisfaction - International Journal of Child-Computer Interaction, 34, 1-10 - doi: 10.1016/j.ijcci.2022.100538 - [link]
- Ed S. Tan, Monique Timmers, Claire M. Segijn, Suzanna J. Opree & Guus Bartholomé (2022) - Challenges of enjoying morally ambiguous character drama: The Dexter Case - doi: 10.1515/9781800735927-014 - [link]
- Kara Chan, Jingyuan Shi, Luisa Agante, Suzanna J. Opree & Thanaseelen Rajasakran (2022) - Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals - International Review on Public and Nonprofit Marketing, 19 (1), 37-51 - doi: 10.1007/s12208-021-00291-6 - [link]
- Eva A. Van Reijmersdal, Suzanna J. Opree & Robert F. Cartwright (2022) - Brand in focus: Activating adolescents' persuasion knowledge using disclosures for embedded advertising in music videos - Communications, 47 (1), 93-113 - doi: 10.1515/commun-2019-0168 - [link]
- Suzanna J. Opree & Brigitte Naderer (2022) - Oprechtheid ‘groene’ reclameclaims voor consumenten moeilijk te beoordelen - Tijdschrift voor Communicatiewetenschap, 50 (2), 129-132 - doi: 10.5117/TCW2022.2.004.OPRE - [link]
- Claire M. Segijn, Suzanna J. Opree & Iris van Ooijen (2022) - The Validation of the Perceived Surveillance Scale - Cyberpsychology, 16 (3), 1-22 - doi: 10.5817/CP2022-3-9 - [link]
- Suzanna Opree, Moniek Buijzen & Eva van Reijmersdal (2021) - Reliability and validity of children’s advertising exposure measures - Young Consumers, 22 (4), 660-674 - doi: 10.1108/YC-10-2020-1243 - [link]
- Jeroen Jansz & Suzanna Opree (2021) - Dit is de staat van het onderzoek naar mediawijsheid in Nederland. - [link]
- Bartosz G. Żerebecki, Suzanna J. Opree, Joep Hofhuis & Susanne Janssen (2021) - Can TV shows promote acceptance of sexual and ethnic minorities? A literature review of television effects on diversity attitudes - Sociology Compass, 15 (8), 1-16 - doi: 10.1111/soc4.12906 - [link]
- Suzanna Opree (2024) - NICAM (External organisation) (Member)
Activiteit: Membership of committee › Professional - BG (Bartosz) Zerebecki & SJ (Suzanna) Opree (2021) - The Direct and Indirect Effects of Social ICT Use on the Life Satisfaction among Polish Preadolescents (Speaker)
Activiteit: Oral presentation › Academic - Suzanna Opree (2021) - Journal of Children and Media (Journal) (Member of editorial board)
Activiteit: Editorial work › Academic - Suzanna Opree (2019) - MEER, GROTER, BETER: Hoe beïnvloedt reclame ons beeld van de wereld en onszelf? (Speaker)
Activiteit: Oral presentation › Academic - Suzanna Opree (2019) - MEER, GROTER, BETER: Hoe beïnvloedt reclame ons beeld van de wereld en onszelf? (Speaker)
Activiteit: Oral presentation › Academic - Suzanna Opree (2019) - New perspectives on children’s susceptibility to advertising’s effect on materialism: Cultural and situational predictors (Speaker)
Activiteit: Oral presentation › Academic - Suzanna Opree (2019) - Scale development (Speaker)
Activiteit: Oral presentation › Academic - Suzanna Opree (2019) - Assessing children’s advertising literacy knowledge and skills (Speaker)
Activiteit: Oral presentation › Academic - Suzanna Opree (2018) - Planning your career (Speaker)
Activiteit: Oral presentation › Professional - Suzanna Opree (2018) - Promoting goods and the good life (Speaker)
Activiteit: Oral presentation › Academic
- Claire Segijn, J. Strycharz & Suzanna Opree (2023) - American Academy of Advertising Research Fellowship
- Suzanna Opree & Agnes Nairn (2022) - Market Research Society Silver Medal 2022
- Suzanna Opree (2019) - Graduate school teacher of the year 2018 of the Graduate School of Social Science and the Humanities, received for the PhD workshop Professionalism and Integrity in Research
- Suzanna Opree (2017) - Research Prize Erasmus University Rotterdam
- Suzanna Opree & S. Petrova (2017) - Best paper award of the International Youth Marketing and Media Forum
- Suzanna Opree, E. A. Van Reijmersdal & M.A. Buijzen (2017) - Emerald literati award for highly commended article in European Journal of Marketing
- E.A. van Reijmersdal, Suzanna Opree & M.A. Buijzen (2016) - Top paper award of the Children, Adolescents and the Media Division of the International Communication Association
- Suzanna Opree (2015) - ASCoR Baschwitz Article of the Year Award for Young Researchers
Methods of Media Research
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2024
- Course Code
- CM4304
Research Traineeship
- Level
- MA-1
- Year Level
- MA-1
- Year
- 2024
- Course Code
- CS5008
Media and Consumer Culture
- Year Level
- BA-2, BA-3
- Year
- 2024
- Course Code
- CM2054
Consumer Culture
- Level
- MA-1
- Year Level
- MA-1
- Year
- 2024
- Course Code
- CS5010
Research Master Seminar I
- Level
- MA-1
- Year Level
- MA-1
- Year
- 2024
- Course Code
- CS5016
Research Master Seminar II
- Level
- MA-2
- Year Level
- MA-2
- Year
- 2024
- Course Code
- CS5017
International Conference Participation
- Year Level
- MA-1 /, MA-2 /
- Year
- 2024
- Course Code
- CS5021
Master Thesis
- Level
- MA-2
- Year Level
- MA-2
- Year
- 2024
- Course Code
- CS5050
Master Thesis Project
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2024
- Course Code
- CM5050
Premaster Research Project
- Year Level
- Pre-master, Pre-master, Pre-master, Pre-master
- Year
- 2024
- Course Code
- CM0070
Bachelor Thesis Class
- Level
- BA-3
- Year Level
- BA-3
- Year
- 2024
- Course Code
- CM3060
Master Thesis
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2024
- Course Code
- CM5000