Sanne Opree has recently been appointed Assistant Professor of Quantitative Research Methods in the Department of Media and Communication at Erasmus University Rotterdam.
Sanne’s research line, “The good(s) life”, focuses on the effect of advertising and commercial media on youth’s materialism and well-being.
Sanne holds a MA degree in Culture Studies and MSc degree in Sociology from Tilburg University (2003-2009). In March 2014 she received her PhD degree in Communication Science from the Amsterdam School of Communication Research ASCoR. Her dissertation, “Consumed by consumer culture?”, can be downloaded here. Selected for their Young Talent Project, Sanne worked as an Assistant Professor of Youth & Media in the Department of Communication Science at the University of Amsterdam between September 2013 and March 2015.
Sanne has published refereed articles in journals such as Communication Research, Media Psychology, and Pediatrics. Her work has been recognized with best paper awards at the 2012 Child and Teen Consumption (CTC) and 2014 International Communication Association (ICA) conferences. Sanne’s teaching interests include quantitative and qualitative research methods, advertising and marketing, and consumer culture theory.
S.J. Opree (2017). Media literacy. In P. Rössler, C..A. Hoffner & L. van Zoonen (Eds.), The international encyclopedia of media effects. Hoboken, NJ: John Wiley & Sons
I. Vanwesenbeeck, S.J. Opree & T. Smits (2017). Can disclosures aid children’s recognition of TV and website advertising? In V. Zabkar & M. Eisend (Eds.), Advances in advertising research series (Vol. VIII): Challenges in an age of disengagement. Wiesbaden, Germany: Springer Gabler
R. van Steensel, C. van Kruistum, S.J. Opree, N. Lucassen & W. Ribbens (2016). Extending the home literacy environment: Validation of an HLE questionnaire including new media activities. Annual European Conference on Educational Research: Dublin, Ireland.
S.J. Opree, T.J. van Woudenberg & M. Buijzen (2015). The wearable lab: Opportunities and challenges for mobile data collection among children and adolescents. 14th International Conference on Research in Advertising: London, UK (2015, juli 2 - 2015, juli 4).
S.J. Opree (2015). Parents, kin, and consumer pressure. 12th Conference of the European Sociological Association: Prague, Czech Republic (2015, augustus 25 - 2015, augustus 28).
E.A. van Reijmersdal, S.C. Boerman, M.L. Fransen, F. van Lieshout, G. van Noort, S.J. Opree, S. Reusch & L. Vandeberg (2015). How disclosing sponsored content in blogs affects persuasion through resistance. 14th International Conference on Research in Advertising: London, UK (2015, juli 2 - 2015, juli 4).
S.J. Opree & S. Petrova (2017). Best paper award of the International Youth Marketing and Media Forum. Overig.
S.J. Opree (2017). Research Prize Erasmus University Rotterdam. Overig.
S.J. Opree, M. Buijzen & E.A. Van Reijmersdal (2017). Emerald literati award for highly commended article in European Journal of Marketing. Overig.
S.J. Opree, M. Buijzen & E.A. van Reijmersdal (2016). Top paper award of the Children, Adolescents and the Media Division of the International Communication Association. Annual meeting of the International Communication Association: Fukuoka, Japan. Overig.
S.J. Opree (2015). ASCoR Baschwitz Article of the Year Award for Young Researchers. Overig.
Erasmus University Rotterdam
Erasmus School of History, Culture and Communication