Execute, deliver and sustain innovation.

Course New Business Development

Course dates

This programme runs two times a year, click here for the exact start dates.

Fee

€5,750 - We offer a 10% discount for alumni from Erasmus University Rotterdam and RSM.

Your business needs to keep developing to retain or extend competitive advantage. The New Business Development programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.

Learning objectives

During the programme, you will:

  • learn new approaches to business development based on scientific theories, and how to apply these to practical issues within your organisation
  • discover how to create the right environment to execute, deliver, and sustain innovation to drive business development
  • learn how to set out strategic direction to your business development activities, and to choose your innovation portfolio
  • understand the importance of business model innovation
  • explore how to integrate market learning to support innovation, product development, and new business strategy
  • gain an understanding of the value of embedding the business development function into your organisation.

Contact

Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

More information

In-company Programmes

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

More information

Course dates

This programme runs two times a year, click here for the exact start dates.

Fee

€5,750 - We offer a 10% discount for alumni from Erasmus University Rotterdam and RSM.

Tax
Excluding 21% tax
Duration
9 days
Offered by
Rotterdam School of Management, Erasmus University
Discipline
Business administration
Course type
Masterclass | Training | Incompany | Executive programme
Instruction language
English
Funding
Private

Registration

This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/NBD