Join us at Erasmus University Rotterdam, for the second insightful ‘Marketing Science meets Marketing Practice’ event, organised by the marketing department of Erasmus School of Economics, in collaboration with the Dutch Institute for Marketing (NIMA) and its affiliates.
- Date
- Tuesday 28 Oct 2025, 14:00 - 20:00
- Type
- Symposium
- Spoken Language
- English
- Ticket information
This event is invitation-only.
Leading academics and senior marketing executives
This exclusive event brings together leading academics and senior marketing executives from the Netherlands, Belgium, and Germany to exchange insights at the intersection of science and practice. The event will focus on how emerging technologies and innovative strategies are transforming the marketing landscape.
The event is also a unique opportunity to exchange knowledge and ideas. After the presentations, participants will engage in discussions on how to apply the insights that were shared, offering a rich opportunity for networking and collaboration.
This event is invitation-only.
Presentations
Brand Positioning using Large Language Models
What determines whether an AI model like ChatGPT adopts a new brand message? Prof. Dr. Florian Stahl shows how brands can influence their digital positioning using Large Language Models.
Programme
| Time | |
|---|---|
| 14:00 | Welcome & Reception |
| 14:15 | Opening & Introduction |
| 14:45 | Prof.dr. Bart Larivière (KU Leuven) – Robotics and CX: Evidence from the Field |
| 15:30 | Prof.dr. Florian Stahl (University of Mannheim) – Brand Positioning in the Age of Large Language Models |
| 16:15 | Coffee & Networking |
| 16:30 | Speaker from practice to be confirmed |
| 17:15 | Prof.dr. Stefan Stremersch (Erasmus University Rotterdam) – The Talent Advantage: Developing your Workforce in the Age of AI |
| 18:00 | Dinner at the Erasmus Pavilion |
| 20:00 | End of Programme |
