On Tuesday 28 October, the Marketing Department of Erasmus School of Economics organises, for the second time, the ‘Marketing Science Mmeets Marketing Practice’ event, in collaboration with the Dutch Institute for Marketing (NIMA) and its affiliates. This event is invitation-only.
- Date
- Tuesday 28 Oct 2025, 14:00 - 20:00
- Type
- Symposium
- Spoken Language
- English
- Ticket information
This event is invitation-only.
Leading academics and senior marketing executives
This exclusive event brings together leading academics and senior marketing executives from the Netherlands, Belgium, and Germany to exchange insights at the intersection of science and practice. The event will focus on how emerging technologies and innovative strategies are transforming the marketing landscape.
The event is also a unique opportunity to exchange knowledge and ideas. After the presentations, participants will engage in discussions on how to apply the insights that were shared, offering a rich opportunity for networking and collaboration.
Presentations
Whose Story Wins? Authority, Volume, and the Speed of Brand (Re-)Positioning in Large Language Models
What determines whether an AI model like ChatGPT adopts a new brand message? Prof. Dr. Florian Stahl shows how brands can influence their digital positioning using Large Language Models.
Panel: ThaÃs Souza (Senior Director Global Marketing, Cargill), Ricardo Fernandes (Vice President Research & Development, Avery Dennison), Eleni Panagiotopoulou (Manager Product Management, KLK Kolb), Maron Cornelissen (European HR Business Partner at Dechra Pharma), Prof.dr. Bas Donkers (Professor of Marketing Research, Erasmus School of Economics), Prof.dr. Martijn de Jong (Professor of Marketing Research, Erasmus School of Economics), and Prof.dr. Stefan Stremersch (Chaired Professor of Market Insights and Innovation, Erasmus School of Economics)
How is AI reshaping what marketers and innovators do? Industry and academic experts share how they believe AI will transform the marketing and innovation professions
Programme
| Time | |
|---|---|
| 14:00 | Welcome & Reception |
| 14:15 | Opening & Introduction |
| 14:45 | Prof.dr. Bart Larivière (Professor of Marketing at KU Leuven [Belgium] and Founder of the Center for Service Intelligence (CSI) at Ghent University [Belgium]) – Optimizing Service Productivity: A Field Study with Service Robots |
| 15:30 | Prof.dr. Stefan Stremersch (Best-selling Author and Chaired Professor of Market Insights and Innovation at the Erasmus School of Economics) – The Talent Advantage: Developing your Workforce in the Age of AI |
| 16:15 | Coffee & Networking |
| 16:30 | Panel Session - How is AI transforming the marketing and innovation professions? |
Moderator: Prof.dr. Stefan Stremersch (Chaired Professor of Market Insights and Innovation at the Erasmus School of Economics) | |
| 17:15 | Prof.dr. Florian Stahl (Dean of the University of Mannheim Business School [Germany] and Chair of Quantitative Marketing and Consumer Analytics) – Whose Story Wins? Authority, Volume, and the Speed of Brand (Re-)Positioning in Large Language Models |
| 18:00 | Dinner at the Erasmus Pavilion |
| 20:00 | End of Programme |
