PhD defence J.A. (José) Do Carmo Junior
- Prof.dr. A. Klamer
- Prof.dr. L. Zan
On Thursday 16 January 2020, J.A. Do Carmo Junior will defend his PhD dissertation, entitled: ‘Cultural Valorisation: A comprehensive and pondered perspective’.
This study introduces the Cultural Valorisation, an evaluation method developed for small museums, considering the balance between their cultural and business aspects. Small museums are underrated organisations; although similar to large museums, they have distinctive characteristics: low budget, polyvalent staff and indispensable volunteers. Purposes are the fundamental reasons for their existences. Museums must be faithful to their purposes – deviating from them may be harmful. This study introduces ‘purpose-drift’, as consequence of either excess or deficiency of managerial practices (managerialism), bureaucracy (bureaupathology), or marketing (marketisation). Museums are hybrid organisations, where two identities coexist: one normative, related to their purposes (named Cultural Activities), and another utilitarian, concerning museums’ operations (named Support Activities). Cultural and Support Activities may be in conflict due their nature; so their balance is crucial for the sustainability of hybrid organisations. Cultural Activities, as exhibitions, aim mainly to contrubute tho the evolving cultural capital of visitors, as direct consequence of the visit. Support Activities aim to guarantee organisational sustainability. They are divided in four clusters: Collection-related, Noncollection-related, Finance-related, and Stakeholders-related activities. Stakeholders are individualized in three groups: Internal (staff), External (direct influencers), and visitors (professional- or amateur-visitors). The Cultural Valorisation is an evaluation method designed for small museums considering their hybrid characteristic, aiming at the longterm equilibrium between the Cultural and Support Activities, contributing to relevant and lasting museums. In six steps, the method evaluates both types of activities separately; then combines assessments into one ranked list of findings. It intends to assist managers on their decision-making process: rewarding achievements and correcting faults. This dissertation concludes describing the application of the Cultural Valorisation Method at the Scales Museum (the Netherlands), analysing and commenting the evaluation programme.
The public defence will take place at the Senatehall, 1st floor of the Erasmus Building, Campus Woudestein. The ceremony will begin exactly at 15.30 hrs. In light of the solemn nature of the ceremony, we recommend that you do not take children under the age of 6 to the first part of the ceremony.