Dr. Mariangela Lavanga on Burberry after reputational damage
Dr. Mariangela Lavanga is assistant professor Cultural Economics at the Department of Arts and Culture studies. She co-founded and co-created the minor Fashion Industry, which was the first in the Netherlands. Her expertise lies mostly in the analysis of the interrelations between creative industries and cities. The Dutch newspaper interviewed her on Burberry who had its reputation damaged last July.
The luxury fashion brand Burberry had its reputation badly damaged last July when they were exposed of burning 31 million euro’s in clothing, shoes, and cosmetics that were deemed to be ‘unsaleable’. Now top executive Marco Gobetti has put out a statement on his website in which he promises to reuse or donate 100 percent of the remaining materials and clothing.
Dr. Lavanga stated to Trouw that this kind of circular economy occurs more and more often. The fashion industry is extremely polluting, however at the same time it is also an innovative industry, especially in regards to new forms of sustainable fashion.