Focus on consumer behaviour during 103rd Dies Natalis

How do consumers behave in this age of digitalization? How can we translate customer insights into new products and services? And does the ‘homo economicus’ actually exist? The focus is on consumer behaviour during this year’s Dies Natalis of Erasmus University Rotterdam on Tuesday 8 November 2016. The American scientists John R. Hauser and Dan Ariely each receive an Honarary Doctorate during the ceremony, with ‘Consumer Behaviour in the Digital Economy’ being the central theme.

The fields of Marketing research of Erasmus School of Economics and Rotterdam School of Management, Erasmus University (RSM) are in the limelight during the University’s 103rd anniversary. ‘Consumer Behaviour in the Digital Economy’ is this year’s theme.

On the recommendation of Erasmus School of Economics, an Honorary Doctorate will be awarded to Professor John R. Hauser, Kirin Professor of Marketing at M.I.T.’s Sloan School of Management, for his research contributions to the field of online marketing. The results of his work have facilitated a better and faster translation of customer insights into new products and services.

On the recommendation of RSM, an Honorary Doctorate will also be awarded to Professor Dan Ariely, the James B. Duke Professor of Psychology and Behavioural Economics at Duke University, The Fuqua School of Business, for the impact and valorisation of his research in the area of consumer decision making. The ‘homo economicus’ who rationally calculates the costs and benefits of every action before making a decision, does not exist. His research into irrationalities in behaviour has generated many insights and practical implications for both business managers and public policy and is of great influence on the field of behavioural economics.

Rector Magnificus Professor Huibert Pols will deliver the Dies lecture, followed by a speech by guest speaker Neelie Kroes, Chair of the Public Policy Advisory Board of Uber, former euro commissioner and alumna of Erasmus School of Economics. Finally, the ENVH Athena Award will be handed out to an employee who has made an exceptional effort to support female talent.

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Dan Ariely

John Hauser

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