Erasmus University Rotterdam will be in the United Kingdom in October and in Mexico in November, promoting our full portfolio of English-language programmes as a ‘jumpstart’ to our three-year recruiting plans.
Central marketing is partnering with faculty representatives to make a marketing strategy for each target country. Our country account managers are Suzanne Bosman of ESHCC for UK and Carina Bravo Plancarte of RSM for Mexico. As a first step, we plan to be in country this fall.
In October, EUR will be participating in a five-day Dutch Research University tour of secondary schools in England and in the QS World Tour graduate school event in London. In November, EUR will participate in a multi-day, multi-city graduate recruiting event in Mexico, Europostgrados. Other marketing activities such as paid search, social media, e-mail campaigns, alumni events, and meetings with influencers will be planned around these jumpstart events.