Current health developments worldwide call for an increased focus on prevention. Preventive measures are vital to tackle the burden of non-communicable diseases and increase the sustainability of health care systems. The benefits of effective prevention are widely acknowledged but how prevention efforts should be organized is hotly debated.
At the core of the debate lies a trade-off between scale and scope. Large-scale interventions typically follow a one-size-fits-all approach. Everyone is assumed to make suboptimal decisions about their health and they receive the exact same intervention. This leads to a narrow scope of these interventions as they cannot cater to the varying needs, preferences and contexts of individuals. Individually tailored interventions are optimized for each individual. They are complex, tackle many different behaviors, and typically involve personal coaching or guidance. However, it is unclear if and how they can be scaled up to large populations.
Prevention 2.0 has the ambition to bridge this divide. Our goal is to gain knowledge on how to design large scale behavioral health interventions that consider people’s unique needs and the context of their daily lives.
Action Line Leaders: Georg Granic (ESE), Joost Oude Groeniger (Erasmus MC, ESSB)
Postdoctoral researchers: Lili Kókai (Erasmus MC), Stefan Lipman (ESHPM)
PhD candidate: Dorien Beeres
Affiliated scientific advisory board members: Kirsten Rohde (ESE)
Affiliated MT members: Hans van Kippersluis (ESE)