Biography
Ale Smidts is a professor of marketing research and director of RSM's Erasmus Center for Neuroeconomics. Professor Smidts is the former chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University (RSM, 2012- 2020), the former scientific director of ERIM (2004-2011) and the former dean of RSM Research. He was a board member of the Social Science and Humanities Division (SGW/NWO) of the Netherlands Organisation for Scientific Research (NWO) from 2012-2019. Since 2015 he is a member of the Advisory Board of the Neuromarketing Science and Business Association (NMSBA).
Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making, social influence and dishonesty. Work in neuromarketing is focused brain metrics predicting market-level success.
His work on decision neuroscience and neuromarketing has appeared in the Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, the Journal of Economic Psychology, the Journal of Economic Behavior and Organization, Marketing Letters and in major journals in the field of neuroscience such as the Journal of Neuroscience, Social Cognitive & Affective Neuroscience, Nature Reviews Neuroscience, Neuroimage, PNAS, TICS and Neuron.
His previous work on behavioral decision making, risk attitudes and persuasive communication has appeared in major journals in the field of management such as Management Science, the Academy of Management Journal, Marketing Science, the International Journal of Research in Marketing, Journal of Consumer Psychology and the Journal of Consumer Research.
Rotterdam School of Management, Erasmus University
- asmidts@rsm.nl
- Room
- T10-04
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Sebastian Speer, Ale Smidts & Maarten A.S. Boksem (2021) - Different neural mechanisms underlie non-habitual honesty and non-habitual cheating - Frontiers in Neuroscience, 15 - doi: 10.3389/fnins.2021.610429 - [link]
- Sebastian Speer, Ale Smidts & Maarten Boksem (2020) - Cognitive control increases honesty in cheaters but cheating in those who are honest - Proceedings of the National Academy of Sciences of the U.S.A., 117 (32), 19080-19091 - doi: 10.1073/pnas.2003480117 - [link]
- Esther Eijlers, Maarten Boksem & Ale Smidts (2020) - Measuring neural arousal for advertisements and its relationship with advertising success - Frontiers in Neuroscience, 14 (736) - doi: 10.3389/fnins.2020.00736 - [link]
- Linda Couwenberg, Maarten Boksem, AG Sanfey & Ale Smidts (2020) - Neural mechanisms of choice diversification - Frontiers in Neuroscience, 14, 502 - doi: 10.3389/fnins.2020.00502 - [link]
- Hang Chan, Ale Smidts, Vincent Schoots, AG Sanfey & Maarten Boksem (2020) - Decoding dynamic affective responses to naturalistic videos with shared neural patterns - NeuroImage, 216 - doi: 10.1016/j.neuroimage.2020.116618 - [link]
- Esther Eijlers, Ale Smidts & Maarten Boksem (2020) - Implicit measurement of emotional experience and its dynamics
- C Levallois, Ale Smidts & PF Wouters (2019) - The emergence of neuromarketing investigated through online public communications (2002-2008) - Business History, 63 (3), 443-466 - doi: 10.1080/00076791.2019.1579194
- Mirjam Tuk, PWJ Verlegh, Ale Smidts & DHJ Wigboldus (2019) - You and I Have Nothing in Common: The Role of Dissimilarity in Interpersonal Influence - Organizational Behavior and Human Decision Processes, 151, 49-60 - doi: 10.1016/j.obhdp.2018.12.010
- Hang Chan, Maarten Boksem & Ale Smidts (2019) - Neural profiling of brands: Mapping brand image in consumers' brains with visual templates
- Esther Eijlers, Ale Smidts & Maarten Boksem (2019) - Implicit measurement of emotional experience and its dynamics - PLoS One (online), 14 (2) - doi: 10.1371/journal.pone.0211496 - [link]
- Ale Smidts (2015) - Journal of Consumer Psychology (Journal)
- Ale Smidts (2009) - Journal of Neuroscience, Psychology, and Economics (Journal)
- Ale Smidts (2004) - Erasmus Research Institute of Management (ERiM) (External organisation)
- Ale Smidts (2002) - Academy of Management Journal (Journal)
- Ale Smidts, AThH Pruyn & Cees Riel (2000) - Managing organizational identification through employee communication
- Ale Smidts (1999) - Journal of Marketing Research (Journal)
- AThH Pruyn & Ale Smidts (1998) - Customers' reactions to waiting: Effects of the presence of 'fellow sufferers' in the waiting room
- AThH Pruyn & Ale Smidts (1997) - Consumer time orientation: Conceptualization and cross-national differences
- Ale Smidts (1997) - Jaarboek NVMI (Journal)
- AThH Pruyn & Ale Smidts (1996) - Waiting for service: Cognitive and affective responses to delay
- Ale Smidts & Maarten Boksem (2021) - MOA Scientist of the Year Award 2021
- Ale Smidts (2019) - ERIM Top Article Award 2019
- Ale Smidts (2017) - Jan Benedict E.M. Steenkamp Award for Long-Term Impact
- Ale Smidts (2007) - IJRM Best Paper Award 2007
- Ale Smidts (2002) - ERIM Top Article Award 2002
MarktOnderzoekAssociatie (MOA)
- Start date approval
- November 2022
- End date approval
- November 2025
- Place
- ROTTERDAM
- Description
- Voorzitter Keurmerk Controle Commissie
TKI Dinalog
- Start date approval
- November 2022
- End date approval
- September 2024
- Place
- BREDA
Institute for Service Leadership
- Start date approval
- November 2022
- End date approval
- November 2025
- Place
- AMERSFOORT
Ministerie OC&W
- Start date approval
- January 2024
- End date approval
- January 2027
- Place
- DEN HAAG
- Description
- Commissie Sectorplan SSH
Current Topics in Marketing Research
- Level
- PhD
- Year Level
- PhD
- Year
- 2023
- Course Code
- BERMASC040
Neuromarketing
- Year Level
- master, master, master, master
- Year
- 2023
- Course Code
- BMME057
Neuroeconomics
- Year Level
- bachelor 3, bachelor, bachelor 3
- Year
- 2023
- Course Code
- B3MIN1018
