dr. (Alina) AM Ferecatu

dr. (Alina) AM Ferecatu
Assistant Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-18
Telephone
0104081967
Email
ferecatu@rsm.nl
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Profile

My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to…

My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior.

  • Consumer Marketing Research

    Title
    Consumer Marketing Research
    Year
    2020
    Year level
    (master) (IM/CEMS) (Exchange) (ERIM)

    Pricing: Creating and Capturing Value

    Title
    Pricing: Creating and Capturing Value
    Year
    2020
    Year level
    (master) (master) (master) (master)
    • Begum Celikutan

      Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

    • Ibraheem Saleh Omar Badahdah

      Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

  • Assistant Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Telephone
    0104081967

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam