- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- T10-18
- Telephone
- 0104081967
- ferecatu@rsm.nl
Profile
My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior.
- A.M. Ferecatu & A. Onculer (2016). Heterogeneous Risk and Time Preferences, Working Paper. Journal of Risk and Uncertainty:53(1). doi: 10.1007/s11166-016-9243-x [go to publisher's site]
Consumer Marketing Research
- Title
- Consumer Marketing Research
- Year
- 2020
- Year level
- master, IM/CEMS, Exchange, ERIM
Pricing: Creating and Capturing Value
- Title
- Pricing: Creating and Capturing Value
- Year
- 2020
- Year level
- master, master, master, master
Assistant Professor
- University
- Erasmus University Rotterdam
- School
- RSM - Rotterdam School of Management
- Department
- Department of Marketing Management
- Telephone
- 0104081967