dr. (Ana) A Martinovici

Assistant Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-23
Telephone
0104089583
Email
martinovici@rsm.nl

More information

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Profile

Dr. Martinovici is an Assistant Professor of Marketing at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds a PhD degree in Marketing and two master’s degrees (Econometrics and Mathematical Economics, and Marketing), from Tilburg University (The Netherlands).

Dr. Martinovici’s research focuses on the role of attention in consumer choice processes. She develops dynamic Bayesian models calibrated on eye-tracking data to gain access to otherwise unobservable utility accumulation processes that take place during choice.

For more information, please visit www.anamartinovici.com

Dr. Martinovici is an Assistant Professor of Marketing at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds a PhD degree in Marketing and two master’s degrees (Econometrics and Mathematical Economics, and Marketing), from Tilburg University (The Netherlands).

Dr. Martinovici’s research focuses on the role of attention in consumer choice processes. She develops dynamic Bayesian models calibrated on eye-tracking data to gain access to otherwise unobservable utility accumulation processes that take place during choice.

For more information, please visit www.anamartinovici.com

  • Analyzing Digital Footprints

    Title
    Analyzing Digital Footprints
    Year
    2020
    Year level
    (master)

    Digital Footprints

    Title
    Digital Footprints
    Year
    2020
    Year level
    (master) (master) (master) (master)
    • Begum Celiktutan

      Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

    • Ibraheem Saleh Omar Badahdah

      Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

  • Assistant Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Telephone
    0104089583

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam