Biography
Marketing, Online Reviews, Influencer Marketing, User-Generated Content
More information
Work
- Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg & Andreas Lanz (2024) - Revenue Generation through Influencer Marketing - Journal of Marketing, 88 (4), 40-63 - doi: 10.1177/00222429231217471 - [link]
Seminar Case Studies in Data Science and
- Year
- 2024
- Course Code
- FEM11153
