dr. AK (Anne Kathrin) Klesse

Biography

Anne-Kathrin Klesse is a Professor of Consumer Behavior & Technology at Rotterdam School of Management, Erasmus University and the Academic Director of the Psychology of AI lab at the Erasmus Centre for Data Analytics. Moreover, she currently serves as the co-chair of the Marketing Management department. 

Her research interests pertain to understanding consumer-technology interactions, with a specific emphasis on investigating consumer lay beliefs surrounding artificial intelligence and how they shape their judgment about and behavior towards AI. She frequently presents her work in this area on leading conferences for academics and practitioners. To spark interesting discussions among researchers in this area, Anne co-founded the Consumers + Technology Dialogue (CTD), an initiative that brings together academics for symposia and other events.

Her research has been awarded with the prestigious VENI grant (by NWO) and is published in leading Marketing journals (e.g., the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing) and general science journals (e.g., Proceedings of the National Academy of Science and Nature Sustainability). In 2024, Anne was one of 33 faculty members chosen as a Marketing Science Institute Scholar.

Anne-Kathrin currently serves at the Editorial Review Board of the Journal of Marketing and is an Associate Editor at the International Journal of Research in Marketing. 

Anne currently teaches a BSc module on technology-augmented behavior with the objective to teach students how technology impacts psychological processes, such as attention and cognition, and shapes our judgment and decision making. 

 

Rotterdam School of Management, Erasmus University

Associate professor | Department of Marketing Management
Email
klesse@rsm.nl

More information

Work

Technology Augmented Behaviour

Year Level
Bachelor 3, Bachelor 3, Bachelor 3
Year
2024
Course Code
B3T3104

Current Topics in Marketing Research A

Level
PhD
Year Level
PhD
Year
2024
Course Code
BERMASC054

  • Anika Stuppy

    Essays on Product Quality
  • Gizem Yalcin

    Consumers in the Age of AI: Understanding Reactions Towards Algorithms and Humans in Marketing Research
  • Begum Celiktutan

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)
  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Yue Zhang

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour, or Consumer Neuroscience)
  • Ragna-Britt Taube

    Loneliness in the Age of AI: Essays on AI-Enabled Personalization and Social Connection
  • Maxwell Grimshaw Poole

    PhD in Consumer Behavior
  • Sepehr Etminanrad

    PhD in Consumer Behavior

News regarding dr. AK (Anne Kathrin) Klesse

Don’t put popcorn in front of you while watching a movie

The presence of food makes people enjoy experiences less, resulting in a decrease in in their engagement with the ongoing experience.
Hamburger by Hasnain Babar via Unsplash

"Subtle factors in the choice environment shape our likelihood to eat healthy and make sustainable food choices"

Anne-Kathrin Klesse, Associate Professor at RSM, studies how consumers can be nudged to make both healthier and more sustainable consumption choices.

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