prof.dr. AK (Anne Kathrin) Klesse

Biography

Anne-Kathrin Klesse is a Professor of Consumer Behavior & Technology at Rotterdam School of Management, Erasmus University and the Academic Director of the Psychology of AI lab at the Erasmus Centre for Data Analytics. Moreover, she currently serves as the co-chair of the Marketing Management department. 

Her research interests pertain to understanding consumer-technology interactions, with a specific emphasis on investigating consumer lay beliefs surrounding artificial intelligence and how they shape their judgment about and behavior towards AI. She frequently presents her work in this area on leading conferences for academics and practitioners. To spark interesting discussions among researchers in this area, Anne co-founded the Consumers + Technology Dialogue (CTD), an initiative that brings together academics for symposia and other events.

Her research has been awarded with the prestigious VENI grant (by NWO) and is published in leading Marketing journals (e.g., the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing) and general science journals (e.g., Proceedings of the National Academy of Science and Nature Sustainability). In 2024, Anne was one of 33 faculty members chosen as a Marketing Science Institute Scholar.

Anne-Kathrin currently serves at the Editorial Review Board of the Journal of Marketing and is an Associate Editor at the International Journal of Research in Marketing. 

Anne currently teaches a BSc module on technology-augmented behavior with the objective to teach students how technology impacts psychological processes, such as attention and cognition, and shapes our judgment and decision making.