Erasmus University Rotterdam
Erasmus University Rotterdam

prof.dr. (Bas) ACD Donkers

prof.dr. (Bas) ACD Donkers

Professor of Marketing Research

Full professor Erasmus School of Economics Business Economics
Location
Burg. Oudlaan 50, Rotterdam
Room
E2-16
Email
donkers@ese.eur.nl

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Profile

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

  • Stefan Stremersch, Nuno Almeida Camacho & Bas Donkers (2011) - Voorspelbare fouten van huisartsen bij medische beslissingen - Economisch-Statistische Berichten, 96 (4612)

  • Bas Donkers (2013) - De consument kan niet kiezen - Tijdschrift voor Marketing, juni 2013, 44-45
  • Merel Van Diepen, Bas Donkers & Philip Hans Franses (2011) - Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment - Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011 (5), 81-96
  • PC Verhoef, Bas Donkers & CH de Vos van Steenwijk (2002) - Telecombedrijven moeten werken aan klantwaarde - Marketing Tribune, 42, 10-11
  • Bas Donkers & E Verwaal (2001) - Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière - MAB, 75 (7/8), 314-320

  • Bas Donkers, CJ Silva Lourenco, DG Goldstein & Benedict Dellaert (2014) - The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions - Spaar en Hout
  • Bas Donkers, Philip Hans Franses & PC Verhoef (2003) - Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten - A

  • Sonja Wendel, Benedict Dellaert & Bas Donkers (2018) - Life Cycle Option Value The value of consumer flexibility in planning for retirement - Netspar

  • Sonja Wendel, M Dai, Bas Donkers & Benedict Dellaert (2016) - Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making

  • Bas Donkers (2000) - Subjective information in economic decision making - Tilburg University

  • Bas Donkers, CJ Silva Lourenco, DG Goldstein & Benedict Dellaert (2013) - Building a Distribution Builder: Design Considerations for Financial Investment and Pension Decisions - Netspar
  • Bas Donkers, CJ Silva Lourenco & Benedict Dellaert (2012) - Measuring and Debiasing Consumer Pension Risk Attitudes - Netspar
  • M van Diepen, Bas Donkers & Philip Hans Franses (2009) - Dynamic and competitive effects of direct mailings: a charitable giving application - Econometrics
  • M van Diepen, Bas Donkers & Philip Hans Franses (2009) - Does irritation induced by charitable direct mailings reduce donation? - DEPARTMENT OF ECONOMETRICS
  • Bas Donkers, Richard Paap, JJ Jonker & Philip Hans Franses (2006) - Deriving target selection rules from endogenously selected samples - Econometrics
  • M van Diepen, Bas Donkers & Philip Hans Franses (2006) - Irritation Due to Direct Mailings from Charities - ERIM
  • Bas Donkers, PC Verhoef & M (Mireille) de Jong (2003) - Predicting customer lifetime value in multi-service industries
  • Bas Donkers & M Schafgans (2003) - A derivative based estimator for semiparametric index models
  • BLK Vroomen, Bas Donkers, PC Verhoef & Philip Hans Franses (2003) - Purchasing complex services on the internet; an analysis of mortgage loan acquisitions
  • Bas Donkers & B Meelenberg (2002) - Testing the predictive performance of binary choice models
  • E Verwaal & Bas Donkers (2001) - Firm size and export intensity: A transaction costs and resource-based perspective
  • E Verwaal & Bas Donkers (2001) - Customs-related transaction costs, firm size and international trade intensity
  • Bas Donkers, JJ Jonker, Philip Hans Franses & Richard Paap (2001) - Deriving target selection rules from endogenously selected samples
  • Bas Donkers, Philip Hans Franses & PC Verhoef (2001) - Using selective sampling for binary choice models to reduce survey costs
  • PC Verhoef, Philip Hans Franses & Bas Donkers (2001) - Changing perceptions and changing behavior in customer relationships
  • Bas Donkers (2001) - Predicting customer potential value

  • Benedict Dellaert, Bas Donkers, M Turlings, TBM Steenkamp & E Vermeulen (2016) - Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen - Netspar
  • M van Diepen, Bas Donkers & Philip Hans Franses (2006) - Dynamic and Competitive Effects of Direct Mailings - ERIM

  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

eur holding

Start date approval
April 2019
End date approval
April 2022
Place
ROTTERDAM
Description
colleges voor EQI BV

GSERM

Start date approval
April 2019
End date approval
April 2022
Place
ST.GALLEN, ZWITSERLAND
Description
summer course

Stichting Objectief vergelijken

Start date approval
April 2019
End date approval
April 2022
Place
'S-GRAVENHAGE
Description
bestuurslid

Spheremall BV

Start date approval
April 2020
End date approval
April 2023
Place
BREDA
Description
advisering, inzet is variabel

Natural Language Processing

Level
Master
Year
2020
Year Level
Master
Course Code
EBDS20105

Seminar Case Studies in Data Science and

Level
master
Year
2020
Year Level
master
Course Code
FEM11153

Text Analytics for Marketing

Level
master
Year
2020
Year Level
master
Course Code
FEM11154

Thesis Hub Bachelor Economics

Year
2020
Course Code
FEB63006

  • Nuno Almeida Camacho

    Health and Marketing: Essays on Physician and Patient Decision-Making
    • Co-promotor
    • 2005 - 2011

  • Merel van Diepen

    Dynamics and Competition in Charitable Giving
    • Co-promotor
    • 2004 - 2009

  • Björn Vroomen

    The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice
    • Co-promotor
    • 2000 - 2006

  • Tim Benning

    A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care
    • Member Doctoral Committee
    • 2007 - 2011

  • Dimitrios Tsekouras

    No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
    • Member Doctoral Committee
    • 2006 - 2012

  • Ron van Schie

    Planning for retirement: Save more or retire later?
    • Daily Supervisor
    • 2008 - 2017

  • Wouter van den Berg

    Understanding Salesforce Behavior using Genetic Association Studies
    • Member Doctoral Committee
    • 2008 - 2014

  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
    • 2012 - 2017

  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
    • Member Doctoral Committee
    • 2012 - 2017

  • Bruno Jacobs

    Marketing Analytics for High-Dimensional Assortments
    • Promotor
    • 2012 - 2017

  • Luuk van Maasakkers

    Marketing modelling for large-scale assortments
    • Co-promotor
    • 2019

  • Paniz Gorji

    PhD project in the marketing department at the Erasmus School of Economics
    • Promotor
    • 2017

  • Wei Li

    Competition in the Retail Market of Consumer Packaged Goods
    • Member Doctoral Committee
    • 2009 - 2021

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