Benedict Dellaert is professor of marketing at the Erasmus School of Economics. In his research and education he focuses on consumer decision-making and consumer- firm interaction. His research has important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. Recent projects involve partners such as Achmea and APG. Professor Dellaert is a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. His former positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, Maastricht University in the Netherlands, and Monash University, Melbourne (fractional).