Associate Professor of Marketing
Associate professor Rotterdam School of Management, Erasmus University Department of Marketing Management
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- T10-15
- bbergh@rsm.nl
More information
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Profile
Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research and Marketing Science. He is a member of the editorial review board of the Journal of Consumer Research and currently serves as Associate Editor at the Journal of Consumer Psychology as well as at the International Journal of Research in Marketing. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.
- Mirjam Tuk, S Prokopec & Bram Van den Bergh (2020) - Do versus Don't: The Impact of Framing on Goal Level Setting - Journal of Consumer Research - doi: 10.1093/jcr/ucaa050 - [link]
- Christophe Lembregts & Bram Van den Bergh (2019) - Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions - Journal of Consumer Research, 45 (5), 1051-1067 - doi: 10.1093/jcr/ucy036
- Bram Van den Bergh, N Heuvinck, GAC Schellekens & I Vermeir (2016) - Altering Speed of Locomotion - Journal of Consumer Research, 43 (3), 407-428 - doi: 10.1093/jcr/ucw031
- RJA van der Lans, Bram Van den Bergh & E Dieleman (2014) - Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit - Marketing Science, 33 (4), 551-566 - doi: 10.1287/mksc.2014.0859
- J Aspara & Bram Van den Bergh (2014) - Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products. - International Journal of Research in Marketing, 31 (1), 117-121 - doi: 10.1016/j.ijresmar.2013.09.001
- Maarten Boksem, PH (Pranjal) Mehta, Bram Van den Bergh, V van Son, ST Trautmann, K Roelofs, Ale Smidts & AG Sanfey (2013) - Testosterone Inhibits Trust but Promotes Reciprocity - Psychological Science, 24 (11), 2306-2314 - doi: 10.1177/0956797613495063
- Ioannis Evangelidis & Bram Van den Bergh (2013) - The number of fatalities drives disaster aid: Increasing sensitivity to people in need - Psychological Science, 24 (11), 2226-2234 - doi: 10.1177/0956797613490748
- K Millet, L Lamey & Bram Van den Bergh (2012) - Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times - Organizational Behavior and Human Decision Processes, 117 (2), 275-284 - doi: 10.1016/j.obhdp.2011.11.008
- K Janssens, M Pandelaere, Bram Van den Bergh, K Millet, I Lens & K Roe (2011) - Can Buy Me Love: Mate attraction goals lead to perceptual readiness for status products - Journal of Experimental Social Psychology, 47 (1), 254-258 - doi: 10.1016/j.jesp.2010.08.009
- Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied Myopia - Journal of Marketing Research, 48 (6), 1033-1044 - doi: 10.1509/jmr.09.0503
- V Griskevicius, J Tybur & Bram Van den Bergh (2010) - Going green to be seen: Status, reputation, and conspicuous conservation. - Journal of Personality and Social Psychology, 98 (3), 392-404 - doi: 10.1037/a0017346
- M Pandelaere, K Millet & Bram Van den Bergh (2010) - Madonna or Don McLean? The effect of order of exposure on relative liking - Journal of Consumer Psychology, 20 (4), 442-451 - doi: 10.1016/j.jcps.2010.07.003
- Bram Van den Bergh, S Dewitte & L Warlop (2008) - Bikinis instigate generalized impatience in intertemporal choice - Journal of Consumer Research, 35 (1), 85-97 - doi: 10.1086/525505
- Bram Van den Bergh & S Dewitte (2006) - The robustness of the ‘Raise-The-Stakes’ strategy: Coping with exploitation in noisy Prisoner’s Dilemma Games. - Evolution and Human Behavior, 27 (1), 19-28 - doi: 10.1016/j.evolhumbehav.2005.04.006
- Bram Van den Bergh & S Dewitte (2006) - Digit ratio (2D:4D) moderates the impact of sexual cues on men's decisions in ultimatum games. - Proceedings of the Royal Society of London Series B-Biological Sciences, 273, 2091-2095 - doi: 10.1098/rspb.2006.3550
- Bram Van den Bergh, S Dewitte & D (David) De Cremer (2006) - Are prosocials unique in their egalitarianism? The pursuit of equality in outcomes among individualists. - Personality and Social Psychology Bulletin, 32 (9), 1219-1231 - doi: 10.1177/0146167206289346
- Bram Van den Bergh (2016) - Increasing shopping efficiency by optimising locomotion - RSM Discovery - Management Knowledge, 28 (4), 11-13
- Bram Van den Bergh (2014) - Making better partner matches in brand alliances - RSM Discovery - Management Knowledge, 19 (3), 20-22
- Bram Van den Bergh (2013) - Business cycle fluctuations and consumption behaviour - RSM Insight, 14 (2), 11-13
- Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied myopia and purchasing behaviour - RSM Insight, 8 (4), 7-9
- Bram Van den Bergh, V Griskevicius & JM Tybur (2010) - Consumer choices: Going green to be seen - RSM Insight, 4 (3), 10-11
- V Griskevicius, J Ackerman, Bram Van den Bergh & YJ Li (2011) - Fundamental motives and business decisions - Springer
- Bram Van den Bergh (2013) - What is the economic value of a human life?
- Mirjam Tuk, S Prokopec & Bram Van den Bergh (2020) - Do versus Don't: The Impact of Framing on Goal Level Setting - Journal of Consumer Research - doi: 10.1093/jcr/ucaa050 - [link]
- Christophe Lembregts & Bram Van den Bergh (2019) - Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions - Journal of Consumer Research, 45 (5), 1051-1067 - doi: 10.1093/jcr/ucy036
- Bram Van den Bergh, N Heuvinck, GAC Schellekens & I Vermeir (2016) - Altering Speed of Locomotion - Journal of Consumer Research, 43 (3), 407-428 - doi: 10.1093/jcr/ucw031
- RJA van der Lans, Bram Van den Bergh & E Dieleman (2014) - Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit - Marketing Science, 33 (4), 551-566 - doi: 10.1287/mksc.2014.0859
- J Aspara & Bram Van den Bergh (2014) - Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products. - International Journal of Research in Marketing, 31 (1), 117-121 - doi: 10.1016/j.ijresmar.2013.09.001
- Maarten Boksem, PH (Pranjal) Mehta, Bram Van den Bergh, V van Son, ST Trautmann, K Roelofs, Ale Smidts & AG Sanfey (2013) - Testosterone Inhibits Trust but Promotes Reciprocity - Psychological Science, 24 (11), 2306-2314 - doi: 10.1177/0956797613495063
- Ioannis Evangelidis & Bram Van den Bergh (2013) - The number of fatalities drives disaster aid: Increasing sensitivity to people in need - Psychological Science, 24 (11), 2226-2234 - doi: 10.1177/0956797613490748
- K Millet, L Lamey & Bram Van den Bergh (2012) - Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times - Organizational Behavior and Human Decision Processes, 117 (2), 275-284 - doi: 10.1016/j.obhdp.2011.11.008
- K Janssens, M Pandelaere, Bram Van den Bergh, K Millet, I Lens & K Roe (2011) - Can Buy Me Love: Mate attraction goals lead to perceptual readiness for status products - Journal of Experimental Social Psychology, 47 (1), 254-258 - doi: 10.1016/j.jesp.2010.08.009
- Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied Myopia - Journal of Marketing Research, 48 (6), 1033-1044 - doi: 10.1509/jmr.09.0503
- V Griskevicius, J Tybur & Bram Van den Bergh (2010) - Going green to be seen: Status, reputation, and conspicuous conservation. - Journal of Personality and Social Psychology, 98 (3), 392-404 - doi: 10.1037/a0017346
- M Pandelaere, K Millet & Bram Van den Bergh (2010) - Madonna or Don McLean? The effect of order of exposure on relative liking - Journal of Consumer Psychology, 20 (4), 442-451 - doi: 10.1016/j.jcps.2010.07.003
- Bram Van den Bergh, S Dewitte & L Warlop (2008) - Bikinis instigate generalized impatience in intertemporal choice - Journal of Consumer Research, 35 (1), 85-97 - doi: 10.1086/525505
- Bram Van den Bergh & S Dewitte (2006) - The robustness of the ‘Raise-The-Stakes’ strategy: Coping with exploitation in noisy Prisoner’s Dilemma Games. - Evolution and Human Behavior, 27 (1), 19-28 - doi: 10.1016/j.evolhumbehav.2005.04.006
- Bram Van den Bergh & S Dewitte (2006) - Digit ratio (2D:4D) moderates the impact of sexual cues on men's decisions in ultimatum games. - Proceedings of the Royal Society of London Series B-Biological Sciences, 273, 2091-2095 - doi: 10.1098/rspb.2006.3550
- Bram Van den Bergh, S Dewitte & D (David) De Cremer (2006) - Are prosocials unique in their egalitarianism? The pursuit of equality in outcomes among individualists. - Personality and Social Psychology Bulletin, 32 (9), 1219-1231 - doi: 10.1177/0146167206289346
- Bram Van den Bergh (2016) - Increasing shopping efficiency by optimising locomotion - RSM Discovery - Management Knowledge, 28 (4), 11-13
- Bram Van den Bergh (2014) - Making better partner matches in brand alliances - RSM Discovery - Management Knowledge, 19 (3), 20-22
- Bram Van den Bergh (2013) - Business cycle fluctuations and consumption behaviour - RSM Insight, 14 (2), 11-13
- Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied myopia and purchasing behaviour - RSM Insight, 8 (4), 7-9
- Bram Van den Bergh, V Griskevicius & JM Tybur (2010) - Consumer choices: Going green to be seen - RSM Insight, 4 (3), 10-11
- Mirjam Tuk, S Prokopec & Bram Van den Bergh (2020) - Do versus Don't: The Impact of Framing on Goal Level Setting - Journal of Consumer Research - doi: 10.1093/jcr/ucaa050 - [link]
- Christophe Lembregts & Bram Van den Bergh (2019) - Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions - Journal of Consumer Research, 45 (5), 1051-1067 - doi: 10.1093/jcr/ucy036
- Bram Van den Bergh, N Heuvinck, GAC Schellekens & I Vermeir (2016) - Altering Speed of Locomotion - Journal of Consumer Research, 43 (3), 407-428 - doi: 10.1093/jcr/ucw031
- RJA van der Lans, Bram Van den Bergh & E Dieleman (2014) - Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit - Marketing Science, 33 (4), 551-566 - doi: 10.1287/mksc.2014.0859
- J Aspara & Bram Van den Bergh (2014) - Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products. - International Journal of Research in Marketing, 31 (1), 117-121 - doi: 10.1016/j.ijresmar.2013.09.001
- Maarten Boksem, PH (Pranjal) Mehta, Bram Van den Bergh, V van Son, ST Trautmann, K Roelofs, Ale Smidts & AG Sanfey (2013) - Testosterone Inhibits Trust but Promotes Reciprocity - Psychological Science, 24 (11), 2306-2314 - doi: 10.1177/0956797613495063
- Ioannis Evangelidis & Bram Van den Bergh (2013) - The number of fatalities drives disaster aid: Increasing sensitivity to people in need - Psychological Science, 24 (11), 2226-2234 - doi: 10.1177/0956797613490748
- K Millet, L Lamey & Bram Van den Bergh (2012) - Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times - Organizational Behavior and Human Decision Processes, 117 (2), 275-284 - doi: 10.1016/j.obhdp.2011.11.008
- K Janssens, M Pandelaere, Bram Van den Bergh, K Millet, I Lens & K Roe (2011) - Can Buy Me Love: Mate attraction goals lead to perceptual readiness for status products - Journal of Experimental Social Psychology, 47 (1), 254-258 - doi: 10.1016/j.jesp.2010.08.009
- Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied Myopia - Journal of Marketing Research, 48 (6), 1033-1044 - doi: 10.1509/jmr.09.0503
- V Griskevicius, J Tybur & Bram Van den Bergh (2010) - Going green to be seen: Status, reputation, and conspicuous conservation. - Journal of Personality and Social Psychology, 98 (3), 392-404 - doi: 10.1037/a0017346
- M Pandelaere, K Millet & Bram Van den Bergh (2010) - Madonna or Don McLean? The effect of order of exposure on relative liking - Journal of Consumer Psychology, 20 (4), 442-451 - doi: 10.1016/j.jcps.2010.07.003
- Bram Van den Bergh, S Dewitte & L Warlop (2008) - Bikinis instigate generalized impatience in intertemporal choice - Journal of Consumer Research, 35 (1), 85-97 - doi: 10.1086/525505
- Bram Van den Bergh & S Dewitte (2006) - The robustness of the ‘Raise-The-Stakes’ strategy: Coping with exploitation in noisy Prisoner’s Dilemma Games. - Evolution and Human Behavior, 27 (1), 19-28 - doi: 10.1016/j.evolhumbehav.2005.04.006
- Bram Van den Bergh & S Dewitte (2006) - Digit ratio (2D:4D) moderates the impact of sexual cues on men's decisions in ultimatum games. - Proceedings of the Royal Society of London Series B-Biological Sciences, 273, 2091-2095 - doi: 10.1098/rspb.2006.3550
- Bram Van den Bergh, S Dewitte & D (David) De Cremer (2006) - Are prosocials unique in their egalitarianism? The pursuit of equality in outcomes among individualists. - Personality and Social Psychology Bulletin, 32 (9), 1219-1231 - doi: 10.1177/0146167206289346
- Mirjam Tuk, S Prokopec & Bram Van den Bergh (2020) - Do versus Don't: The Impact of Framing on Goal Level Setting - Journal of Consumer Research - doi: 10.1093/jcr/ucaa050 - [link]
- Christophe Lembregts & Bram Van den Bergh (2019) - Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions - Journal of Consumer Research, 45 (5), 1051-1067 - doi: 10.1093/jcr/ucy036
- Bram Van den Bergh, N Heuvinck, GAC Schellekens & I Vermeir (2016) - Altering Speed of Locomotion - Journal of Consumer Research, 43 (3), 407-428 - doi: 10.1093/jcr/ucw031
- RJA van der Lans, Bram Van den Bergh & E Dieleman (2014) - Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit - Marketing Science, 33 (4), 551-566 - doi: 10.1287/mksc.2014.0859
- J Aspara & Bram Van den Bergh (2014) - Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products. - International Journal of Research in Marketing, 31 (1), 117-121 - doi: 10.1016/j.ijresmar.2013.09.001
- Maarten Boksem, PH (Pranjal) Mehta, Bram Van den Bergh, V van Son, ST Trautmann, K Roelofs, Ale Smidts & AG Sanfey (2013) - Testosterone Inhibits Trust but Promotes Reciprocity - Psychological Science, 24 (11), 2306-2314 - doi: 10.1177/0956797613495063
- Ioannis Evangelidis & Bram Van den Bergh (2013) - The number of fatalities drives disaster aid: Increasing sensitivity to people in need - Psychological Science, 24 (11), 2226-2234 - doi: 10.1177/0956797613490748
- K Millet, L Lamey & Bram Van den Bergh (2012) - Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times - Organizational Behavior and Human Decision Processes, 117 (2), 275-284 - doi: 10.1016/j.obhdp.2011.11.008
- K Janssens, M Pandelaere, Bram Van den Bergh, K Millet, I Lens & K Roe (2011) - Can Buy Me Love: Mate attraction goals lead to perceptual readiness for status products - Journal of Experimental Social Psychology, 47 (1), 254-258 - doi: 10.1016/j.jesp.2010.08.009
- Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied Myopia - Journal of Marketing Research, 48 (6), 1033-1044 - doi: 10.1509/jmr.09.0503
- V Griskevicius, J Tybur & Bram Van den Bergh (2010) - Going green to be seen: Status, reputation, and conspicuous conservation. - Journal of Personality and Social Psychology, 98 (3), 392-404 - doi: 10.1037/a0017346
- M Pandelaere, K Millet & Bram Van den Bergh (2010) - Madonna or Don McLean? The effect of order of exposure on relative liking - Journal of Consumer Psychology, 20 (4), 442-451 - doi: 10.1016/j.jcps.2010.07.003
- Bram Van den Bergh, S Dewitte & L Warlop (2008) - Bikinis instigate generalized impatience in intertemporal choice - Journal of Consumer Research, 35 (1), 85-97 - doi: 10.1086/525505
- Bram Van den Bergh & S Dewitte (2006) - The robustness of the ‘Raise-The-Stakes’ strategy: Coping with exploitation in noisy Prisoner’s Dilemma Games. - Evolution and Human Behavior, 27 (1), 19-28 - doi: 10.1016/j.evolhumbehav.2005.04.006
- Bram Van den Bergh & S Dewitte (2006) - Digit ratio (2D:4D) moderates the impact of sexual cues on men's decisions in ultimatum games. - Proceedings of the Royal Society of London Series B-Biological Sciences, 273, 2091-2095 - doi: 10.1098/rspb.2006.3550
- Bram Van den Bergh, S Dewitte & D (David) De Cremer (2006) - Are prosocials unique in their egalitarianism? The pursuit of equality in outcomes among individualists. - Personality and Social Psychology Bulletin, 32 (9), 1219-1231 - doi: 10.1177/0146167206289346
- Bram Van den Bergh (2016) - Increasing shopping efficiency by optimising locomotion - RSM Discovery - Management Knowledge, 28 (4), 11-13
- Bram Van den Bergh (2014) - Making better partner matches in brand alliances - RSM Discovery - Management Knowledge, 19 (3), 20-22
- Bram Van den Bergh (2013) - Business cycle fluctuations and consumption behaviour - RSM Insight, 14 (2), 11-13
- Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied myopia and purchasing behaviour - RSM Insight, 8 (4), 7-9
- Bram Van den Bergh, V Griskevicius & JM Tybur (2010) - Consumer choices: Going green to be seen - RSM Insight, 4 (3), 10-11
- Bram Van den Bergh (2016) - Increasing shopping efficiency by optimising locomotion - RSM Discovery - Management Knowledge, 28 (4), 11-13
- Bram Van den Bergh (2014) - Making better partner matches in brand alliances - RSM Discovery - Management Knowledge, 19 (3), 20-22
- Bram Van den Bergh (2013) - Business cycle fluctuations and consumption behaviour - RSM Insight, 14 (2), 11-13
- Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied myopia and purchasing behaviour - RSM Insight, 8 (4), 7-9
- Bram Van den Bergh, V Griskevicius & JM Tybur (2010) - Consumer choices: Going green to be seen - RSM Insight, 4 (3), 10-11
- V Griskevicius, J Ackerman, Bram Van den Bergh & YJ Li (2011) - Fundamental motives and business decisions - Springer
- V Griskevicius, J Ackerman, Bram Van den Bergh & YJ Li (2011) - Fundamental motives and business decisions - Springer
- Bram Van den Bergh (2013) - What is the economic value of a human life?
- Bram Van den Bergh (2013) - What is the economic value of a human life?
- Bram Van den Bergh (2021) - International Journal of Research in Marketing (Journal)
- Bram Van den Bergh (2021) - Journal of Consumer Psychology (Journal)
- Bram Van den Bergh (2021) - International Journal of Research in Marketing (Journal)
- Bram Van den Bergh (2021) - Journal of Consumer Psychology (Journal)
- Bram Van den Bergh (2021) - International Journal of Research in Marketing (Journal)
- Bram Van den Bergh (2021) - Journal of Consumer Psychology (Journal)
Advertising and Communication
- Year
- 2021
- Year Level
- master, master, master, master
- Course Code
- BMME053
Influencing People
- Year
- 2021
- Year Level
- bachelor 3, bachelor
- Course Code
- B3MIN1017
Psychology & Business PT
- Level
- master
- Year
- 2021
- Year Level
- master
- Course Code
- BM25MIM-P
Advertising and Communication
- Year
- 2021
- Year Level
- master, master, master, master
- Course Code
- BMME053
Influencing People
- Year
- 2021
- Year Level
- bachelor 3, bachelor
- Course Code
- B3MIN1017
Psychology & Business PT
- Level
- master
- Year
- 2021
- Year Level
- master
- Course Code
- BM25MIM-P