dr. (Bram) B. Van den Bergh

All publications (16)

• Article (15)

  • C.J.P. Lembregts & B. Van den Bergh (2019). Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions. Journal of Consumer Research, 45 (5), 1051-1067. doi: 10.1093/jcr/ucy036
  • B. Van den Bergh, N. Heuvinck, G.A.C. Schellekens & I. Vermeir (2016). Altering Speed of Locomotion. Journal of Consumer Research, 43 (3), 407-428. doi: 10.1093/jcr/ucw031
  • R. Van der Lans, B. Van den Bergh & E. Dieleman (2014). Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit. Marketing Science, 33 (4), 551-566. doi: 10.1287/mksc.2014.0859
  • J. Aspara & B. Van den Bergh (2014). Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products. International Journal of Research in Marketing, 31 (1), 117-121. doi: 10.1016/j.ijresmar.2013.09.001
  • M.A.S. Boksem, P.H. Mehta, B. Van den Bergh, V. van Son, S.T. Trautmann, K. Roelofs, A. Smidts & A.G. Sanfey (2013). Testosterone Inhibits Trust but Promotes Reciprocity. Psychological Science, 24 (11), 2306-2314. doi: 10.1177/0956797613495063
  • I. Evangelidis & B. Van den Bergh (2013). The number of fatalities drives disaster aid: Increasing sensitivity to people in need. Psychological Science, 24 (11), 2226-2234. doi: 10.1177/0956797613490748
  • K. Millet, L. Lamey & B. Van den Bergh (2012). Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times. Organizational Behavior and Human Decision Processes, 117 (2), 275-284. doi: 10.1016/j.obhdp.2011.11.008
  • K. Janssens, M. Pandelaere, B. Van den Bergh, K. Millet, I. Lens & K. Roe (2011). Can Buy Me Love: Mate attraction goals lead to perceptual readiness for status products. Journal of Experimental Social Psychology, 47 (1), 254-258. doi: 10.1016/j.jesp.2010.08.009
  • B. Van den Bergh, J. Schmitt & L. Warlop (2011). Embodied Myopia. Journal of Marketing Research, 48 (6), 1033-1044. doi: 10.1509/jmr.09.0503
  • V. Griskevicius, J. Tybur & B. Van den Bergh (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98 (3), 392-404. doi: 10.1037/a0017346
  • M. Pandelaere, K. Millet & B. Van den Bergh (2010). Madonna or Don McLean? The effect of order of exposure on relative liking. Journal of Consumer Psychology, 20 (4), 442-451. doi: 10.1016/j.jcps.2010.07.003
  • B. Van den Bergh, S. Dewitte & L. Warlop (2008). Bikinis instigate generalized impatience in intertemporal choice. Journal of Consumer Research, 35 (1), 85-97. doi: 10.1086/525505
  • B. Van den Bergh, S. Dewitte & D. De Cremer (2006). Are prosocials unique in their egalitarianism? The pursuit of equality in outcomes among individualists. Personality and Social Psychology Bulletin, 32 (9), 1219-1231. doi: 10.1177/0146167206289346
  • B. Van den Bergh & S. Dewitte (2006). Digit ratio (2D:4D) moderates the impact of sexual cues on men's decisions in ultimatum games. Proceedings of the Royal Society of London Series B-Biological Sciences, 273, 2091-2095. doi: 10.1098/rspb.2006.3550
  • B. Van den Bergh & S. Dewitte (2006). The robustness of the ‘Raise-The-Stakes’ strategy: Coping with exploitation in noisy Prisoner’s Dilemma Games. Evolution and Human Behavior, 27 (1), 19-28. doi: 10.1016/j.evolhumbehav.2005.04.006

• Other output (1)

  • B. Van den Bergh (2013). What is the economic value of a human life?

Teaching (4)

PhD list (6)

Present position