Dr. Christophe Lembregts investigates how consumers process numerical information and how it affects decision making. By building on research on numerical cognition, linguistics and decision making, he aims to advance knowledge of how consumers construct evaluations based on numerical information and which contexts increase consumers’ reliance on numerical information.
He published his research in international journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research and Journal of Economic Psychology. He is the recipient of various grants such as a FWO doctoral grant from the Belgian government and a NWO Veni grant from the Dutch government. Dr. Lembregts obtained his PhD at Ghent University (Belgium) and joined Rotterdam School of Management in 2015.
Dr. Lembregts teaches "Marketing Management" (BA 1 and 2), "Customer Experience Management" (MA) and coordinates the "Honours Class in Marketing Management" (MA).
C.J.P. Lembregts & M. Pandelaere (2014). A 20% Income Increase for Everyone?": The Effect of Relative Increases in Income on Perceived Income Inequality. Journal of Economic Psychology, 43, 37-47. doi: 10.1016/j.joep.2014.04.008
C.J.P. Lembregts & M. Pandelaere (2013). Are All Units Created Equal? The Effect of Default Units on Product Evaluations. Journal of Consumer Research, 39 (6), 1275-1289. doi: 10.1086/668533
M. Pandelaere, B. Briers & C.J.P. Lembregts (2011). How to Make a 29% Increase Look Bigger: Unit Effect in Option Comparisons. Journal of Consumer Research, 38 (2), 308-322. doi: 10.1086/659000