Associate Professor
Associate professor Rotterdam School of Management, Erasmus University Department of Marketing Management
- Location
- Burg. Oudlaan 50, Rotterdam
- schley@rsm.nl
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Profile
My general research interests revolve around the integration of psychology and economics within marketing. My work often straddles between experimental approaches (e.g., A/B testing) and complex statistical modeling. I study the determinants of individuals' judgments and decision making (JDM), primarily with regard to how the mind processes seemingly objective information. For example, numbers should be objective, but people treat numbers in a very subjective manner. By understanding the subjectivity of our objective world, we can better develop theories and applicable tools to guide people through complicated choices.
- Dan Schley, Bart De Langhe & AR Long (2020) - System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value - Journal of Consumer Research, 47 (4), 566-587 - doi: 10.1093/jcr/ucaa015
- BM Turner, Dan Schley, C Muller & K Tsetsos (2018) - Competing theories of multi-alternative, multiattribute preferential choice - Psychological Review, 125 (3), 329-362 - doi: 10.1037/rev0000089
- Dan Schley, Christophe Lembregts & E Peters (2017) - The Role of Evaluation Mode on the Unit Effect - Journal of Consumer Psychology, 27 (2), 278-286 - doi: 10.1016/j.jcps.2016.07.001
- E Peters, B Shoots-Reinhard, MK Tompkins, Dan Schley, L Meilleur, A Sinayev, M Tusler, L Wagner & J Crocker (2017) - Improving numeracy through values affirmation enhances decision and STEM outcomes - PLoS One (print), 12 (7) - doi: 10.1371/journal.pone.0180674
- MD DeKay, Dan Schley, SA Miller, BM Erford, Jane Sun, MN Karim & MB Lanyon (2016) - The Persistence of Common-Ratio Effects in Multiple-Play Decisions - Judgment and Decision Making, 11 (4), 361-379 - [link]
- BM Turner & Dan Schley (2016) - The Anchor Integration Model: A Descriptive Model of Anchoring Effects - Cognitive Psychology, 90 (November), 1-47 - doi: 10.1016/j.cogpsych.2016.07.003
- Dan Schley & ML DeKay (2015) - Cognitive Accessibility in Judgments of Household Energy Consumption - Journal of Environmental Psychology, 43, 30-41 - doi: 10.1016/j.jenvp.2015.05.004
- ML DeKay, SA Miller, Dan Schley & BM Erford (2014) - Proleader and Antitrailer Information Distortion and their Effects on Choice and Postchoice Memory - Organizational Behavior and Human Decision Processes, 125 (2), 134-150 - doi: 10.1016/j.obhdp.2014.07.003
- Dan Schley & K Fujita (2014) - Seeing the Math in the Story: On How Abstraction Promotes Performance on Mathematical Word Problems - Social Psychological and Personality Science, 5 (8), 953-961 - doi: 10.1177/1948550614539519
- Dan Schley & E Peters (2014) - Assessing ‘Economic Value’ Symbolic-Number Mappings Predicts Risky and Riskless Valuations - Psychological Science, 22, 1-9 - doi: 10.1177/0956797613515485
- JH Kagel & Dan Schley (2013) - How Economic Rewards Affect Cooperation Reconsidered - Economics Letters, 121 (1), 124-127 - doi: 10.1016/j.econlet.2013.07.012
- AB Brunell, MD Davis, Dan Schley, AL Eng, MHM van Dulmen, KL Wester & DJ Flannery (2012) - A New Measure of Interpersonal Exploitativeness - Frontiers in Psychology, 4, 1-9 - doi: 10.3389%2Ffpsyg.2013.00299
- E Peters, H Kunreuther, N Sagara, P Slovic & Dan Schley (2012) - Protective Measures, Personal Experience, and the Affective Psychology of Time - Risk Analysis, 32 (12), 2084-2097 - doi: 10.1111/j.1539-6924.2012.01810.x
- SF Meyers, Dan Schley & E Fantino (2011) - The Role of Context in Risky Choice - Behavioural Processes, 87 (1), 100-105 - doi: 10.1016/j.beproc.2011.01.010
- Dan Schley (2015) - Symbolic-Number Mapping in Judgments and Decisions: A Correlational and Experimental Approach - The Ohio State University
- Dan Schley, Bart De Langhe & AR Long (2020) - System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value - Journal of Consumer Research, 47 (4), 566-587 - doi: 10.1093/jcr/ucaa015
- BM Turner, Dan Schley, C Muller & K Tsetsos (2018) - Competing theories of multi-alternative, multiattribute preferential choice - Psychological Review, 125 (3), 329-362 - doi: 10.1037/rev0000089
- Dan Schley, Christophe Lembregts & E Peters (2017) - The Role of Evaluation Mode on the Unit Effect - Journal of Consumer Psychology, 27 (2), 278-286 - doi: 10.1016/j.jcps.2016.07.001
- E Peters, B Shoots-Reinhard, MK Tompkins, Dan Schley, L Meilleur, A Sinayev, M Tusler, L Wagner & J Crocker (2017) - Improving numeracy through values affirmation enhances decision and STEM outcomes - PLoS One (print), 12 (7) - doi: 10.1371/journal.pone.0180674
- MD DeKay, Dan Schley, SA Miller, BM Erford, Jane Sun, MN Karim & MB Lanyon (2016) - The Persistence of Common-Ratio Effects in Multiple-Play Decisions - Judgment and Decision Making, 11 (4), 361-379 - [link]
- BM Turner & Dan Schley (2016) - The Anchor Integration Model: A Descriptive Model of Anchoring Effects - Cognitive Psychology, 90 (November), 1-47 - doi: 10.1016/j.cogpsych.2016.07.003
- Dan Schley & ML DeKay (2015) - Cognitive Accessibility in Judgments of Household Energy Consumption - Journal of Environmental Psychology, 43, 30-41 - doi: 10.1016/j.jenvp.2015.05.004
- ML DeKay, SA Miller, Dan Schley & BM Erford (2014) - Proleader and Antitrailer Information Distortion and their Effects on Choice and Postchoice Memory - Organizational Behavior and Human Decision Processes, 125 (2), 134-150 - doi: 10.1016/j.obhdp.2014.07.003
- Dan Schley & K Fujita (2014) - Seeing the Math in the Story: On How Abstraction Promotes Performance on Mathematical Word Problems - Social Psychological and Personality Science, 5 (8), 953-961 - doi: 10.1177/1948550614539519
- Dan Schley & E Peters (2014) - Assessing ‘Economic Value’ Symbolic-Number Mappings Predicts Risky and Riskless Valuations - Psychological Science, 22, 1-9 - doi: 10.1177/0956797613515485
- JH Kagel & Dan Schley (2013) - How Economic Rewards Affect Cooperation Reconsidered - Economics Letters, 121 (1), 124-127 - doi: 10.1016/j.econlet.2013.07.012
- AB Brunell, MD Davis, Dan Schley, AL Eng, MHM van Dulmen, KL Wester & DJ Flannery (2012) - A New Measure of Interpersonal Exploitativeness - Frontiers in Psychology, 4, 1-9 - doi: 10.3389%2Ffpsyg.2013.00299
- E Peters, H Kunreuther, N Sagara, P Slovic & Dan Schley (2012) - Protective Measures, Personal Experience, and the Affective Psychology of Time - Risk Analysis, 32 (12), 2084-2097 - doi: 10.1111/j.1539-6924.2012.01810.x
- SF Meyers, Dan Schley & E Fantino (2011) - The Role of Context in Risky Choice - Behavioural Processes, 87 (1), 100-105 - doi: 10.1016/j.beproc.2011.01.010
- Dan Schley, Bart De Langhe & AR Long (2020) - System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value - Journal of Consumer Research, 47 (4), 566-587 - doi: 10.1093/jcr/ucaa015
- BM Turner, Dan Schley, C Muller & K Tsetsos (2018) - Competing theories of multi-alternative, multiattribute preferential choice - Psychological Review, 125 (3), 329-362 - doi: 10.1037/rev0000089
- Dan Schley, Christophe Lembregts & E Peters (2017) - The Role of Evaluation Mode on the Unit Effect - Journal of Consumer Psychology, 27 (2), 278-286 - doi: 10.1016/j.jcps.2016.07.001
- E Peters, B Shoots-Reinhard, MK Tompkins, Dan Schley, L Meilleur, A Sinayev, M Tusler, L Wagner & J Crocker (2017) - Improving numeracy through values affirmation enhances decision and STEM outcomes - PLoS One (print), 12 (7) - doi: 10.1371/journal.pone.0180674
- MD DeKay, Dan Schley, SA Miller, BM Erford, Jane Sun, MN Karim & MB Lanyon (2016) - The Persistence of Common-Ratio Effects in Multiple-Play Decisions - Judgment and Decision Making, 11 (4), 361-379 - [link]
- BM Turner & Dan Schley (2016) - The Anchor Integration Model: A Descriptive Model of Anchoring Effects - Cognitive Psychology, 90 (November), 1-47 - doi: 10.1016/j.cogpsych.2016.07.003
- Dan Schley & ML DeKay (2015) - Cognitive Accessibility in Judgments of Household Energy Consumption - Journal of Environmental Psychology, 43, 30-41 - doi: 10.1016/j.jenvp.2015.05.004
- ML DeKay, SA Miller, Dan Schley & BM Erford (2014) - Proleader and Antitrailer Information Distortion and their Effects on Choice and Postchoice Memory - Organizational Behavior and Human Decision Processes, 125 (2), 134-150 - doi: 10.1016/j.obhdp.2014.07.003
- Dan Schley & K Fujita (2014) - Seeing the Math in the Story: On How Abstraction Promotes Performance on Mathematical Word Problems - Social Psychological and Personality Science, 5 (8), 953-961 - doi: 10.1177/1948550614539519
- Dan Schley & E Peters (2014) - Assessing ‘Economic Value’ Symbolic-Number Mappings Predicts Risky and Riskless Valuations - Psychological Science, 22, 1-9 - doi: 10.1177/0956797613515485
- JH Kagel & Dan Schley (2013) - How Economic Rewards Affect Cooperation Reconsidered - Economics Letters, 121 (1), 124-127 - doi: 10.1016/j.econlet.2013.07.012
- AB Brunell, MD Davis, Dan Schley, AL Eng, MHM van Dulmen, KL Wester & DJ Flannery (2012) - A New Measure of Interpersonal Exploitativeness - Frontiers in Psychology, 4, 1-9 - doi: 10.3389%2Ffpsyg.2013.00299
- E Peters, H Kunreuther, N Sagara, P Slovic & Dan Schley (2012) - Protective Measures, Personal Experience, and the Affective Psychology of Time - Risk Analysis, 32 (12), 2084-2097 - doi: 10.1111/j.1539-6924.2012.01810.x
- SF Meyers, Dan Schley & E Fantino (2011) - The Role of Context in Risky Choice - Behavioural Processes, 87 (1), 100-105 - doi: 10.1016/j.beproc.2011.01.010
- Dan Schley (2015) - Symbolic-Number Mapping in Judgments and Decisions: A Correlational and Experimental Approach - The Ohio State University
- Dan Schley (2015) - Symbolic-Number Mapping in Judgments and Decisions: A Correlational and Experimental Approach - The Ohio State University
- Dan Schley (2020) - RSM Innovative Teaching Award
- DR (Dan) Schley (2020) - Journal of Consumer Psychology Outstanding Reviewer Award
- Dan Schley (2019) - Outstanding Performance by a Young Researcher Award
- DR (Dan) Schley (2018) - RSM Funding Award
- DR (Dan) Schley (2017) - NWO Veni Grant
- Dan Schley (2020) - RSM Innovative Teaching Award
- DR (Dan) Schley (2020) - Journal of Consumer Psychology Outstanding Reviewer Award
- Dan Schley (2019) - Outstanding Performance by a Young Researcher Award
- DR (Dan) Schley (2018) - RSM Funding Award
- DR (Dan) Schley (2017) - NWO Veni Grant
Choice Architecture
- Year
- 2021
- Year Level
- master, master, master, master
- Course Code
- BMME059
Consumer Behaviour
- Year
- 2021
- Year Level
- master, IM/CEMS, Exchange, ERIM
- Course Code
- BM01MM
Choice Architecture
- Year
- 2021
- Year Level
- master, master, master, master
- Course Code
- BMME059
Consumer Behaviour
- Year
- 2021
- Year Level
- master, IM/CEMS, Exchange, ERIM
- Course Code
- BM01MM