dr. (Dan) DR Schley

dr. (Dan) DR Schley

Associate Professor

Associate professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Email
schley@rsm.nl
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Profile

My general research interests revolve around the integration of psychology and economics within marketing. My work often straddles between experimental approaches (e.g., A/B testing) and complex statistical modeling. I study the determinants of individuals' judgments and decision making (JDM), primarily with regard to how the mind processes seemingly objective information. For example, numbers should be objective, but people treat numbers in a very subjective manner. By understanding the subjectivity of our objective world, we can better develop theories and applicable tools to guide people through complicated choices.  

  • Dan Schley (2015) - Symbolic-Number Mapping in Judgments and Decisions: A Correlational and Experimental Approach - The Ohio State University

  • Dan Schley (2020) - RSM Innovative Teaching Award
  • DR (Dan) Schley (2020) - Journal of Consumer Psychology Outstanding Reviewer Award
  • Dan Schley (2019) - Outstanding Performance by a Young Researcher Award
  • DR (Dan) Schley (2018) - RSM Funding Award
  • DR (Dan) Schley (2017) - NWO Veni Grant

Choice Architecture

Year
2021
Year Level
master, master, master, master
Course Code
BMME059

Consumer Behaviour

Year
2021
Year Level
master, IM/CEMS, Exchange, ERIM
Course Code
BM01MM

  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience

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