dr. (Izabela) IM Derda

Biography

Izabela Derda, Ph.D., is an Assistant Professor in Media & Creative Industries at the Media & Communication Department.

She has a strong background in media practice, holding an M.A. in Film and TV Producing from Polish National Filmschool in Lodz and a certificate in Business and Management of Entertainment from UCLA, Los Angeles.

Izabela's research focuses on innovation in creative industries, specifically on how emerging technologies shape co-creative practices and their dynamics. Exploring media as a practice, she investigates not only changes in media production and audience engagement but also studies them as a network that integrates humans and technologies.


She co-leads the ERMeCHS research cluster, Value in Creative Economy (ViCE), and is a member of SSH-Breed Sectorplan themes on the Digitalization and platformization of work processes and products and Digitalisation, new ways of working, and the new employee.


Izabela is also a multi-award-winning media producer, advertising expert, and speaker. She has participated in numerous panels and served as a jury member at major advertising festivals worldwide, including Cannes Lions, Cristal Festival, Eurobest, and Clios Awards, among others.
Additionally, she serves on the advisory board of the SXSW Pitch start-up competition.

Erasmus School of History, Culture and Communication

Assistant professor | Department of Media and Communication
Email
izabela.derda@eshcc.eur.nl
Location
Burg. Oudlaan 50, Rotterdam

More information

Work

  • Izabela Derda (2023) - Sensory Experience as Interaction Data in Exhibition Spaces
  • Izabela Derda (2022) - Reconsidering interactions in a physical museum visitor journey
  • IM (Izabela) Derda (2021) - Hogeschool Leiden
  • IM (Izabela) Derda (2021) - Co-creating experience
  • IM (Izabela) Derda (2021) - Co-creating experience
  • IM (Izabela) Derda (2021) - Hogeschool Leiden
  • Izabela Kurczewska (2019) - Spreadability, circulation and distribution
  • Izabela Kurczewska (2015) - Putting distribution at the heart of branded content startegy (panel)
  • Izabela Kurczewska & J Feldman (2014) - Fans Passions Brands - Football Fans' Logics of Engagement

Methods of Media Research

Year Level
MA, MA, MA, MA, MA
Year
2024
Course Code
CM4304

Marketing Media and Entertainment

Year Level
MA, MA
Year
2024
Course Code
CM4307

Digital Content

Level
BA-2
Year Level
BA-2
Year
2024
Course Code
CM2011

Master Thesis

Year Level
MA, MA, MA, MA, MA
Year
2024
Course Code
CM5000

Master Thesis Project

Year Level
MA, MA, MA, MA, MA
Year
2024
Course Code
CM5050

Bachelor Thesis Class

Level
BA-3
Year Level
BA-3
Year
2024
Course Code
CM3060

News regarding dr. (Izabela) IM Derda

Advertising as a creative industry: a regime of paradoxes

In her recently published book, dr. Izabela Derda delves into the intricate dynamics of the today’s advertising world

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