dr. (Freya) FGR De Keyzer

Erasmus School of History, Culture and Communication

Assistant professor | Department of Media and Communication
Email
dekeyzer@eshcc.eur.nl
Room
M8-13
Location
Burg. Oudlaan 50, Rotterdam

More information

Work

  • Freya De Keyzer (22 September 2021) - Jongeren blijken heel wat mispercepties te hebben over roken en vapen.
  • Freya De Keyzer (6 April 2021) - How and When Personalised Advertising Leads to Brand Attitude, Click, and WOM Intention

  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion.
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns
  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

  • Freya De Keyzer (2019) - Best Student Paper Award

Universiteit Antwerpen

Start date approval
September 2023
End date approval
September 2024
Place
ANTWERPEN
Description
Onderwijs Marketingbeleid
  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion.
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns
  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

Master Class

Year Level
MA, MA, MA, MA, MA
Year
2023
Course Code
CM4500

Universiteit Antwerpen

Start date approval
September 2023
End date approval
September 2024
Place
ANTWERPEN
Description
Onderwijs Marketingbeleid
  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion.
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns
  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

Quantitative Methods in Media and Comm.

Level
BA-2
Year Level
BA-2
Year
2023
Course Code
CM2005

Universiteit Antwerpen

Start date approval
September 2023
End date approval
September 2024
Place
ANTWERPEN
Description
Onderwijs Marketingbeleid
  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion.
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns
  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

Social Media Marketing

Year Level
BA-2, BA-3
Year
2023
Course Code
CM2274

Universiteit Antwerpen

Start date approval
September 2023
End date approval
September 2024
Place
ANTWERPEN
Description
Onderwijs Marketingbeleid
  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion.
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns
  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

Engaging Consumers: Strategic Practices

Level
MA
Year Level
MA
Year
2023
Course Code
CM4161

Universiteit Antwerpen

Start date approval
September 2023
End date approval
September 2024
Place
ANTWERPEN
Description
Onderwijs Marketingbeleid
  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion.
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns
  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

Social Media Marketing

Year Level
BA-2, BA-3
Year
2023
Course Code
CM2074

Universiteit Antwerpen

Start date approval
September 2023
End date approval
September 2024
Place
ANTWERPEN
Description
Onderwijs Marketingbeleid
  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion.
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns
  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

Master Thesis

Year Level
MA, MA, MA, MA, MA
Year
2023
Course Code
CM5000

Universiteit Antwerpen

Start date approval
September 2023
End date approval
September 2024
Place
ANTWERPEN
Description
Onderwijs Marketingbeleid
  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion.
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns
  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

Media and Business Transformations

Level
MA
Year Level
MA
Year
2023
Course Code
CM4101

Universiteit Antwerpen

Start date approval
September 2023
End date approval
September 2024
Place
ANTWERPEN
Description
Onderwijs Marketingbeleid
  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion.
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns
  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

Bachelor Thesis

Level
BA-3
Year Level
BA-3
Year
2023
Course Code
CM3050

Universiteit Antwerpen

Start date approval
September 2023
End date approval
September 2024
Place
ANTWERPEN
Description
Onderwijs Marketingbeleid
  • Freya De Keyzer, Cristian Buzeta & Ana Isabel Loureiro Lopes (2023) - Well-being affects how consumers respond to personalized advertising
  • Johanna Kainz, Nathalie Dens, Freya De Keyzer & Maxime Ver Elst (2023) - Default nudging to promote healthy food choices: the moderating role of ego-depletion.
  • Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Branded Appeals and Motivations for Brand-Related Social Media Use as Drivers of Brand Outcomes on Social Media: A Multi-Country Study
  • Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2022) - Half of the Advertising Research is Wasted, But We Don’t Know Which Half: The Importance of Replication in Advertising Research
  • Freya De Keyzer, Kathleen Beullens & Geusens Femke (2022) - Adolescents’ perspective on smoking prevention campaigns
  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection

News regarding dr. (Freya) FGR De Keyzer

A sustainable food system that benefits the environment, the society, and the economy

We are in need of a sustainable food system but how do we do that? CUES is awarded with 6.5 million euros the European Commission to answer that question.
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