dr. (Freya) FGR De Keyzer

Erasmus School of History, Culture and Communication

Assistant professor | Department of Media and Communication
Email
dekeyzer@eshcc.eur.nl
Room
M8-13
Location
Burg. Oudlaan 50, Rotterdam

More information

Work

  • Freya De Keyzer (22 September 2021) - Jongeren blijken heel wat mispercepties te hebben over roken en vapen.
  • Freya De Keyzer (6 April 2021) - How and When Personalised Advertising Leads to Brand Attitude, Click, and WOM Intention

  • Freya De Keyzer (2022) - Sustainability (Journal)
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
  • Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
  • Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection
  • Kristien Daems & Freya De Keyzer (2018) - The effect of personalized advertising and an advertising cue aimed at children & teenagers on click intention and word-of-mouth intention and the moderating effect of age
  • Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2018) - Tipping point of personalization. Consumer responses to personalized advertising in different online contexts mediated by human perceptions of the brand
  • Freya De Keyzer (2018) - Which cues Cause Consumers to Perceive Ads on Social Media as More Personalized? A Conjoint Analysis
  • Freya De Keyzer (2016) - The Impact of Message Valence, Tone of Voice and Service Type on Consumer Responses to eWOM on Facebook
  • Freya De Keyzer (2015) - The impact of homophily, tie strength and source credibility on consumer responses to eWOM messages on Facebook
  • Freya De Keyzer (2014) - Is This For Me? How Consumers Respond to Personalized Advertising on Facebook.

  • Freya De Keyzer (2019) - Best Student Paper Award

Quantitative Methods in Media and Comm.

Level
BA-2
Year Level
BA-2
Year
2022
Course Code
CM2005

Bachelor Thesis

Level
BA-3
Year Level
BA-3
Year
2022
Course Code
CM3050

Media and Business Transformations

Level
MA
Year Level
MA
Year
2022
Course Code
CM4101

Social Media Marketing

Year Level
BA-2, BA-3
Year
2022
Course Code
CM2274

New Media and International Business

Level
BA-2
Year Level
BA-2
Year
2022
Course Code
CM2550

Communication and Organizations

Year Level
BA-1, Pre-master
Year
2022
Course Code
CM1014

Master Thesis

Year Level
MA, MA, MA, MA
Year
2022
Course Code
CM5000

Methods of Media Research II

Level
MA
Year Level
MA
Year
2022
Course Code
CM4304C

Methods of Media Research I

Level
MA
Year Level
MA
Year
2022
Course Code
CM4304B

Bachelor Thesis Class

Level
BA-3
Year Level
BA-3
Year
2022
Course Code
CM3051

Methods of Media Research

Year Level
MA, MA, MA, MA, MA
Year
2022
Course Code
CM4304

Brands, Media and Identity

Level
MA
Year Level
MA
Year
2022
Course Code
CM4152

Master Class

Year Level
MA, MA, MA, MA
Year
2022
Course Code
CM4500

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