Erasmus School of History, Culture and Communication
Assistant professor | Department of Media and Communication
- dekeyzer@eshcc.eur.nl
More information
Work
- Athanasios Polyportis, Leonie Peiffer, Anne-Marie van Prooijen, Freya De Keyzer & Yijing Wang (2025) - Not on my plate: a cross-cultural qualitative study on anti-vegan sense-making and resistance - British Food Journal, 1-19 - doi: 10.1108/BFJ-04-2025-0516
- Charlotte Franken, Barbara Briers, Freya De Keyzer, Maxime Ver Elst & Nathalie Dens (2025) - Default nudges in snacking: the role of effort reduction and cognitive capacity - International Journal of Advertising - doi: 10.1080/02650487.2025.2550824 - [link]
- Freya De Keyzer, Geusens Femke, Kaitlin Fitzgerald, Kathryn Greene & Kathleen Beullens (2025) - Creating active involvement interventions to effectively reduce adolescent health risk behavior - doi: 10.1515/9783110775426-022
- Athanasios Polyportis, Freya De Keyzer, Anne Marie van Prooijen, Leonie C. Peiffer & Yijing Wang (2024) - Addressing Grand Challenges in Sustainable Food Transitions: Opportunities Through the Triple Change Strategy - Circular Economy and Sustainability, 5 (2), 901-920 - doi: 10.1007/s43615-024-00457-4 - [link]
- Freya De Keyzer, Cristian Buzeta & Ana Isabel Lopes (2024) - The role of well-being in consumer's responses to personalized advertising on social media - Psychology and Marketing, 41 (6), 1206-1222 - doi: 10.1002/mar.21977 - [link]
- Lars Bergkvist, Freya De Keyzer & Cristian Buzeta (2023) - Perspectives: replication is more than meets the eye - International Journal of Advertising, 43 (3), 580-599 - doi: 10.1080/02650487.2023.2245278 - [link]
- Freya De Keyzer (2023) - #ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food - Sustainability (Switzerland), 15 (12) - doi: 10.3390/su15129501 - [link]
- Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2023) - Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study - International Journal of Advertising, 43 (4), 637-671 - doi: 10.1080/02650487.2023.2215079 - [link]
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Let's get personal: Which elements elicit perceived personalization in social media advertising? - Electronic Commerce Research and Applications, 55, 1-18 - doi: 10.1016/j.elerap.2022.101183 - [link]
- Freya De Keyzer, Guda van Noort & Sanne Kruikemeier (2022) - GOING TOO FAR? HOW CONSUMERS RESPOND TO PERSONALIZED ADVERTISING FROM DIFFERENT SOURCES - Journal of Electronic Commerce Research, 23 (3), 138-159 - [link]
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention - Journal of Advertising, 51 (1), 39-56 - doi: 10.1080/00913367.2021.1888339 - [link]
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2021) - The processing of native advertising compared to banner advertising: an eye-tracking experiment - Electronic Commerce Research, 1-20 - doi: 10.1007/s10660-021-09523-7
- Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2021) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis - Online Information Review, 45 (1), 1-20 - doi: 10.1108/OIR-09-2019-0287
- Freya De Keyzer (2019) - Brand communication on social networking sites
- Kristien Daems, Freya De Keyzer, Patrick De Pelsmacker & Ingrid Moons (2019) - Personalized and cued advertising aimed at children - Young Consumers, 20 (2), 138-151 - doi: 10.1108/YC-10-2018-0864
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites - International Journal of Electronic Commerce, 23 (2), 212-243 - doi: 10.1080/10864415.2018.1564551
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2017) - Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media - Online Information Review, 41 (7), 905-920 - doi: 10.1108/OIR-08-2016-0219
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2015) - Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites - Journal of Interactive Advertising, 15 (2), 124-134 - doi: 10.1080/15252019.2015.1082450
- Freya De Keyzer (17 May 2024) - Metaverse? Hoe virtuele omgevingen helpen in de Customer Journey
- Freya De Keyzer (25 March 2024) - Kunnen we duurzamer eten stimuleren met Instagram influencers?
- Freya De Keyzer (10 February 2024) - Een drinkbeker als online statussymbool
- Freya De Keyzer (22 September 2021) - Jongeren blijken heel wat mispercepties te hebben over roken en vapen.
- Freya De Keyzer (6 April 2021) - How and When Personalised Advertising Leads to Brand Attitude, Click, and WOM Intention
- Freya De Keyzer & Kyriakos Riskos (2025) - 23rd International Conference on Research in Advertising (Organiser)
Activity: Organising and contributing to an event › Academic - Cristian Buzeta, Jean Pfiffelman, Freya De Keyzer & Rodolfo López Moreno (2025) - Exploring the dimensionality of a new scale for measuring social media privacy concerns (Speaker)
Activity: Oral presentation › Academic - Athanasios Polyportis, Leonie Peiffer, Anne-Marie van Prooijen, Freya De Keyzer & Yijing Wang (2025) - Navigating anti-vegan perspectives for persuasive communication in sustainable food transitions (Speaker)
Activity: Oral presentation › Academic - Cristian Buzeta, Freya De Keyzer, Jean Pfiffelman & Rodolfo López Moreno (2025) - RETHINKING THE CONCEPT OF SOCIAL MEDIA PRIVACY CONCERNS (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer, Cristian Buzeta, Jean Pfiffelman & Rodolfo López Moreno (2025) - SOCIAL MEDIA PRIVACY CONCERNS: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH AGENDA (Speaker)
Activity: Oral presentation › Academic - Leonie Peiffer, Anne-Marie van Prooijen, Freya De Keyzer, Athanasios Polyportis & Yijing Wang (2025) - Tide of change: A dive into consumers’ attitudes, perceptions, and behaviors toward plant-based fish and seafood alternatives (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer, Ana Isabel Loureiro Lopes & Joao Fernando Ferreira Goncalves (2025) - USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES (Speaker)
Activity: Oral presentation › Academic - Cristian Buzeta, Freya De Keyzer, Rodolfo López Moreno & Jean Pfiffelman (2024) - Broadening the construct of social media privacy concerns (Speaker)
Activity: Oral presentation › Academic - Freya De Keyzer, Tamara Zwijnenburg & Ana Isabel Lopes (2024) - Greenfluencers and consumers’ sustainable fashion behavior: an Information Adoption Model perspective (Speaker)
Activity: Oral presentation › Academic - Xenia Budeanu & Freya De Keyzer (2024) - Marketing Communication Professionals’ Acceptance of the Metaverse (Speaker)
Activity: Oral presentation › Academic
- Freya De Keyzer (2019) - Best Student Paper Award
Universiteit Antwerpen
- Start date approval
- October 2024
- End date approval
- October 2027
- Place
- ANTWERPEN
- Description
- Onderwijs Marketing Management
Master Thesis Project
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2025
- Course Code
- CM5050
Engaging Consumers: Strategic Practices
- Level
- MA
- Year Level
- MA
- Year
- 2025
- Course Code
- CM4161
Media and Business Transformations
- Level
- MA
- Year Level
- MA
- Year
- 2025
- Course Code
- CM4101
