Erasmus School of History, Culture and Communication
Assistant professor | Department of Media and Communication
- dekeyzer@eshcc.eur.nl
- Room
- M8-13
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2022) - Let's get personal: Which elements elicit perceived personalization in social media advertising? - Electronic Commerce Research and Applications, 55, 1-18 - doi: 10.1016/j.elerap.2022.101183 - [link]
- Freya De Keyzer, Guda van Noort & Sanne Kruikemeier (2022) - GOING TOO FAR? HOW CONSUMERS RESPOND TO PERSONALIZED ADVERTISING FROM DIFFERENT SOURCES - Journal of Electronic Commerce Research, 23 (3), 138-159 - [link]
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2021) - The processing of native advertising compared to banner advertising: an eye-tracking experiment - Electronic Commerce Research, 1-20 - doi: 10.1007/s10660-021-09523-7
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2021) - How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention - Journal of Advertising, 51 (1), 39-56 - doi: 10.1080/00913367.2021.1888339
- Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2021) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis - Online Information Review, 45 (1), 1-20 - doi: 10.1108/OIR-09-2019-0287
- Freya De Keyzer (2019) - Brand communication on social networking sites
- Kristien Daems, Freya De Keyzer, Patrick De Pelsmacker & Ingrid Moons (2019) - Personalized and cued advertising aimed at children - Young Consumers, 20 (2), 138-151 - doi: 10.1108/YC-10-2018-0864
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites - International Journal of Electronic Commerce, 23 (2), 212-243 - doi: 10.1080/10864415.2018.1564551
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2017) - Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media - Online Information Review, 41 (7), 905-920 - doi: 10.1108/OIR-08-2016-0219
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2015) - Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites - Journal of Interactive Advertising, 15 (2), 124-134 - doi: 10.1080/15252019.2015.1082450
- Freya De Keyzer (2022) - Sustainability (Journal)
- Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2019) - Going too far? Consumer responses towards personalized content on Facebook from different sources
- Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker & Freya De Keyzer (2019) - Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
- Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker (2019) - Which Personalization Elements Elicit Consumers to Perceive Ads on Facebook as More Personalized? A Conjoint Analysis
- Freya De Keyzer (2018) - Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection
- Kristien Daems & Freya De Keyzer (2018) - The effect of personalized advertising and an advertising cue aimed at children & teenagers on click intention and word-of-mouth intention and the moderating effect of age
- Freya De Keyzer, Sanne Kruikemeier & Guda van Noort (2018) - Tipping point of personalization. Consumer responses to personalized advertising in different online contexts mediated by human perceptions of the brand
- Freya De Keyzer (2018) - Which cues Cause Consumers to Perceive Ads on Social Media as More Personalized? A Conjoint Analysis
- Freya De Keyzer (2016) - The Impact of Message Valence, Tone of Voice and Service Type on Consumer Responses to eWOM on Facebook
- Freya De Keyzer (2015) - The impact of homophily, tie strength and source credibility on consumer responses to eWOM messages on Facebook
- Freya De Keyzer (2014) - Is This For Me? How Consumers Respond to Personalized Advertising on Facebook.
- Freya De Keyzer (2019) - Best Student Paper Award
Quantitative Methods in Media and Comm.
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2022
- Course Code
- CM2005
Bachelor Thesis
- Level
- BA-3
- Year Level
- BA-3
- Year
- 2022
- Course Code
- CM3050
Media and Business Transformations
- Level
- MA
- Year Level
- MA
- Year
- 2022
- Course Code
- CM4101
Social Media Marketing
- Year Level
- BA-2, BA-3
- Year
- 2022
- Course Code
- CM2274
New Media and International Business
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2022
- Course Code
- CM2550
Communication and Organizations
- Year Level
- BA-1, Pre-master
- Year
- 2022
- Course Code
- CM1014
Master Thesis
- Year Level
- MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM5000
Methods of Media Research II
- Level
- MA
- Year Level
- MA
- Year
- 2022
- Course Code
- CM4304C
Methods of Media Research I
- Level
- MA
- Year Level
- MA
- Year
- 2022
- Course Code
- CM4304B
Bachelor Thesis Class
- Level
- BA-3
- Year Level
- BA-3
- Year
- 2022
- Course Code
- CM3051
Methods of Media Research
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM4304
Brands, Media and Identity
- Level
- MA
- Year Level
- MA
- Year
- 2022
- Course Code
- CM4152
Master Class
- Year Level
- MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM4500
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