Guido Berens is Assistant Professor of Corporate Communication at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands. He obtained Master degrees in both Psychology and Philosophy from Radboud University Nijmegen (1998 and 1999), and a PhD in Management from Erasmus University (2004). His research and teaching interests include corporate communication (including communication ethics), corporate social responsibility, and quantitative research methods. Broadly, he focuses on the influence of the way a company communicates on the attitudes and behavior of the company's stakeholders. His research has been published in the Journal of Management Studies, Journal of Marketing, Long Range Planning, and the Journal of Business Ethics, among others.
B. Bartikowski & G.A.J.M. Berens (2021). Attribute framing in CSR communication: Doing good and spreading the word – But how? Journal of Business Research. doi: 10.1016/j.jbusres.2020.12.059
Y. Wang & G.A.J.M. Berens (2015). The impact of four types of corporate social performance on reputation and financial performance. Journal of Business Ethics, 131 (2), 337-359. doi: 10.1007/s10551-014-2280-y
G.A.J.M. Berens & C.B.M. van Riel (2004). Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Management Literature. Corporate Reputation Review, 7 (2), 161-178.
G.A.J.M. Berens & P. Eling (2003). De Stroop kleur-woordtest meet meer dan je denkt. Nederlands Tijdschrift voor de Psychologie en haar Grensgebieden, 58 (5), 115-121.
S.H. Tierean & G.A.J.M. Berens (2017). Why does psychic distance inhibit international buyer-supplier relationships? In A. Verbeke, J. Puck & R. van Tulder (Eds.), Distance in International Business: Concept, Cost and Value (rogress in International Business Research, 12) (pp. 207-222). Bingley, U.K.: Emerald
G.A.J.M. Berens (2016). Reputation management. In C.E. Carroll (Ed.), SAGE Encyclopedia of Corporate Reputation. Thousand Oaks, CA: Sage
G.A.J.M. Berens & W.T. Popma (2014). Creating consumer confidence in CSR communications. In R. Tench, W. Sun & B. Jones (Eds.), Communicating Corporate Social Responsibility: Perspectives and Practice (Critical Studies on Corporate Responsibility, Governance and Sustainability, 6) (pp. 383-403). Emerald
G.A.J.M. Berens, C.J. Fombrun, L.N. Ponzi, N.G. Trad & K. Nielsen (2011). Country Reptrak™: A Standardized Measure Of Country Reputation. In F. Go & R. Govers (Eds.), International Place Branding Yearbook 2011. Palgrave Macmillan
J.J.C. Hietbrink, G.A.J.M. Berens & J. van Rekom (2010). How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study. In J.M.T. Balmer & K. Podnar (Eds.), Contemplating Corporate Marketing, Identity and Communication (pp. 137-143). Routledge
G.A.J.M. Berens & J. van Rekom (2008). How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR. In T.C. Melewar (Ed.), Facets of Corporate Identity, Communication and Reputation (pp. 96-119). London: Routledge
C.B.M. van Riel & G.A.J.M. Berens (2003). Corporate branding: The marketing perspective. In Philip J. Kitchen (Ed.), The future of marketing: Critical 21st-century perspectives (pp. 113-124). Houndmills, Basingstoke: Palgrave Macmillan
C.B.M. van Riel & G.A.J.M. Berens (2001). Balancing corporate branding policies in multi business companies. In P.J. Kitchen & D.E. Schultz (Eds.), Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century. London: MacMillan Press
G.A.J.M. Berens (2007). For your bookshelf: Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management [Bespreking van het boek Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management]. Corporate Reputation Review, 10(1), 73-74.
G.A.J.M. Berens (2002). For your bookshelf: "Raising the corporate umbrella: Corporate communications in the 21st century" [Bespreking van het boek Raising the corporate umbrella: Corporate communications in the 21st century]. Corporate Reputation Review, 5(2/3), 266-268.
Ting Li, G.A.J.M. Berens & M. de Maertelaere (2012). Social Influence: The Effect of Twitter Information on Corporate Image. In Proceedings of the International Conference on Electronic Commerce
Y. Wang, G.A.J.M. Berens & C. van Riel (2011). “Being known” and “being appreciated” firms: Are they good investments. In Proceedings of the 8st Conference International Corporate Identity/Associations Research Group
Y. Wang, G.A.J.M. Berens & C. van Riel (2010). Competing in the capital market with a good reputation. In Proceedings of the 7st Conference International Corporate Identity/Associations Research Group
M.K. Agarwal & G.A.J.M. Berens (2009). The impact of branding strategy on the link between CSR activities of firms and their financial performance. In MSI Reports (pp. 3-26). Marketing Science Institute