dr. (Izabela) I.M. Derda

Lecturer Erasmus School of History, Culture and Communication Department of Media and Communication
Location
Burg. Oudlaan 50, Rotterdam
Room
M 8-48
Telephone
+31 6 15454184
Email
izabela.derda@eshcc.eur.nl

More information

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Profile

Izabela graduated at the Polish National Film School with a Master Degree in Film and TV Producing and received her Ph.D. in Media Studies from University of Social Sciences and Humanities in Warsaw, Poland. In 2014 Izabela was a visiting scholar at Annenberg School of Communication and Journalism at the University of Southern California in Los Angeles.

Her research interests lie in the investigation of the influence of persuasive communication on consumers behavior, algorithmic solutions in transmedia storytelling and experience design, and media product practices. Her Ph.D. dissertation examines the development of branded content as a complex brand-consumer-medium process.

Izabela is also a multi-award winning media…

Izabela graduated at the Polish National Film School with a Master Degree in Film and TV Producing and received her Ph.D. in Media Studies from University of Social Sciences and Humanities in Warsaw, Poland. In 2014 Izabela was a visiting scholar at Annenberg School of Communication and Journalism at the University of Southern California in Los Angeles.

Her research interests lie in the investigation of the influence of persuasive communication on consumers behavior, algorithmic solutions in transmedia storytelling and experience design, and media product practices. Her Ph.D. dissertation examines the development of branded content as a complex brand-consumer-medium process.

Izabela is also a multi-award winning media producer and advertising specialist. She has spoken on numerous panels and has sit juries of major advertising festivals including Cannes Lions, Eurobest, Cristal Festival and Clio Awards.

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam