Associate Professor of Marketing Management
Associate Professor RSM - Rotterdam School of Management Department of Marketing Management
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- T10-19
- Telephone
- 0104082527
- jroos@rsm.nl
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Profile
My current research interests include
- Internet and new media
- Entertainment goods
- Structural modeling
- Bayesian econometrics
Please visit www.jasonmtroos.com for more information
- J.M.T. Roos, C.F. Mela & R. Shachar (2020). The Effect of Links and Excerpts on Internet News Consumption. Journal of Marketing Research, 57 (3), 395-421. doi: 10.1177/0022243720913029
- J.M.T. Roos & R. Shachar (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. Management Science, 60 (7), 1617-1631. doi: 10.1287/mnsc.2013.1834
- C.F. Mela, J.M.T. Roos & Y. Deng (2013). A Keyword History of Marketing Science. Marketing Science, 32 (1), 8-18. doi: 10.1287/mksc.1120.0764
- S.W. Glickman, W. Boulding, J.M.T. Roos, R. Staelin, E.D. Peterson & K. Schulman (2009). Alternative pay-for-performance scoring methods: implications for quality improvement and patient outcomes. Medical Care, 47 (10), 1062-1068. doi: 10.1097/MLR.0b013e3181a7e54c
- J.M.T. Roos. Hyper-Media Search and Consumption. Duke University Prom./coprom.: C.F. Mela & R. Shachar.
Marketing Analytics
- Title
- Marketing Analytics
- Year
- 2020
- Year level
- master, master, master, master
Causal Inference & Experimentation
- Title
- Causal Inference & Experimentation
- Year
- 2020
- Year level
- Master
Experimentation & Causal Inference
- Title
- Experimentation & Causal Inference
- Year
- 2020
- Year level
- master
Current Topics in Marketing Research
- Title
- Current Topics in Marketing Research
- Year
- 2020
- Year level
- PhD, master
Associate Professor
- University
- Erasmus University Rotterdam
- School
- RSM - Rotterdam School of Management
- Department
- Department of Marketing Management
- Telephone
- 0104082527