dr. (Maciej) M Szymanowski

Biography

Research interests: Modeling consumer learning and inference making, Bayesian learning models, brand choice models. Private label brands, brand management, product placement, social media, online marketing.

Szymanowski, M. & E. Gijsbrechts (2013).A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under reivew.

Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing (forthcoming).

Szymanowski, M. & E. Gijsbrechts (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research : Vol. 49, No. 2, pp. 231-246.

Stamos, A. & M. Szymanowski (2010). Virtual Product Placement. Working Paper

Rotterdam School of Management, Erasmus University

Associate professor | Department of Marketing Management
Email
mszymanowski@rsm.nl
Room
T10-11
Location
Burg. Oudlaan 50, Rotterdam

More information

Work

  • Maciej Szymanowski (2010) - International Journal of Research in Marketing (Journal)
  • Maciej Szymanowski (2010) - Journal of Marketing Research (Journal)

Career Skills: Your Future Career (ENG)

Year
2023
Course Code
FEB13901X

Building My Career

Level
master
Year Level
master
Year
2023
Course Code
BM20MIM

Business Analytics Workshop

Level
master
Year Level
master
Year
2023
Course Code
BM09BAM

Career Skills : Your Future Career (NL)

Year
2023
Course Code
FEB13901

Your Future Career

Level
master
Year Level
master
Year
2023
Course Code
BMMEYFC-H

Your Future Career

Year Level
master, master, master, master, master, master, master, master, master, master, master, master
Year
2023
Course Code
BMMEYFC

  • Weiyi Deng

    Exploring the dynamics and features of interpersonal influence in new product diffusion
  • Weiyi Deng

    Exploring the dynamics and features of interpersonal influence in new product diffusion
  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience

News regarding dr. (Maciej) M Szymanowski

Enabling Ukrainian refugee students to continue studies

In a course offered to Ukrainian refugees teachers from RSM showcase the great power of connecting through knowledge and education.
Ukrainian students in a circle

Adaptive Personalised Education Pilot

CLI Fellow Maciej Szymanowski researched personalised education.
Maciej Szymanowski

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